Irene

Dec 6, 20100 likes92 views

The document outlines a marketing course that will teach students to establish elements of the marketing mix and use segmentation to position a company in the market. The course contains three units that will cover an introduction to marketing, the market, and the marketing mix. The introduction to marketing unit will discuss the importance, evolution, functions, and process of marketing as well as types of marketing. The market unit will cover types of markets, segmentation, and positioning. Finally, the marketing mix unit will address the key elements of product, price, place, and promotion.

Marketing mix 9895164139

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The document discusses the key elements of marketing mix - product, price, place, and promotion. It defines product mix as the different types of products a firm manufactures, price mix as the decisions relating to pricing products and services, place mix as making products available at the right time and place, and promotion mix as the techniques used to promote products through advertising, selling, and sales promotions.

Marketing mix submitted by Remya R.remsmncy

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The document discusses the key elements of marketing mix - product, price, place, and promotion. It defines product mix as the different types of products a firm manufactures, price mix as the decisions relating to pricing products and services, place mix as making products available at the right time and place, and promotion mix as the techniques used to advertise and promote products, including personal selling and sales promotions.

Marketing management an introductionGlamourboy Six'oteen

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1) The document discusses marketing management and provides definitions of marketing from various sources. It describes marketing as identifying, anticipating, and satisfying customer requirements profitably. 2) It outlines the evolution of business philosophies from a production orientation to a modern marketing orientation that is focused on customer needs and wants. 3) The holistic marketing concept integrates marketing throughout the organization and with external partners and stakeholders to deliver customer value and satisfaction.

What is marketingSagnik Biswas

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Marketing is defined as the process of creating, communicating, delivering, and exchanging products and services that have value for customers, partners, and society. The goal of marketing is to identify customer needs, satisfy customers, and maintain relationships to keep customers. Marketing helps companies build strong customer relationships and create value for both customers and the company. Marketing has evolved over time from a production focus to a customer focus, shifting from producing goods to meeting customer needs and wants.

Marketing technologies!eagleventure

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FUNDAMENTALS OF MARKETING MATERIAL BCOM CS AH AUTHORS HariharanAmutha1

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This document provides an introduction to marketing concepts including definitions of marketing, markets, and the marketing mix. It defines marketing as the process of planning, pricing, promoting, and distributing goods and services to create value for customers. The marketing mix refers to the four Ps of Price, Product, Place, and Promotion used to promote a brand in a market. Consumer markets can be segmented into subgroups based on shared characteristics to help effectively target products.

Efficient Marketing for Profitable SalesNikos kazazis

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A well referenced text book which explains thoroughly the theory and practice of marketing. It also presents step-by-step techniques and proven analytical frameworks and tools for making important marketing decisions. The book aims at undergraduates and postgraduates students, managers and entrepreneurs who recognize the vital role that marketing plays in the economy. www.stamoulis.gr/ViewShopProduct.aspx?ProductId=374725

marketing mixJoshua Immanuel

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This document provides an overview of marketing concepts. It defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. The document also discusses the key elements of the marketing mix - the 4Ps of product, price, place, and promotion. It explains that marketing is about creating demand and pull for products, while sales focuses on pushing existing products. Additional concepts covered include needs, wants, and demands; the difference between marketing and sales; and the marketing process of analyzing the situation, determining strategies and tactics, and evaluating outcomes.

Marketing introductionARATHIM6

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This document discusses key concepts related to marketing. It begins by outlining the features of marketing, including being customer-focused, aiming to satisfy customers, having objectives, and being both an art and a science. It then discusses the objectives of marketing such as creating demand, customer satisfaction, increasing market share and profits. The document also covers the importance of marketing for connecting consumers and producers, increasing living standards and national income, and creating employment. Finally, it distinguishes between marketing and selling, noting that selling focuses on exchanging products for cash while marketing involves broader demand generation activities.

BingoANUJ YADAV

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The marketing mixHayacinth Ibay

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The marketing mix is a business tool used by marketers to determine a product or brand's offer. It is often associated with the four P's of marketing: product, price, promotion, and place. For services, the four P's were expanded to the seven P's to address the different nature of services. The seven P's model adds physical evidence, people, and process. The marketing mix helps marketers decide how to position products, exploit brands, and configure product lines to complement each other.

Irene

1. Marketing Mix

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Editor's Notes

#2: The product of Facebook is the Facebook itself. It enables users by creating personal profiles through uploading pictures, interest, contact and personal information. It has also allowed for their users to connect and communicate through private or groups as well as allow users to create their own events or groups. In addition, corporations advertise their products on facebook, and it is the main source of facebook’s profit. The companies which want to advertise on Facebook have two kinds of options; CPC and CPM. CPC is clicks they receive and CPM is the number of impressions of their ads that are displayed. Through this methods, Facebook makes profit from advertisers. Major factor of Facebook’s promotion is world of mouth, that is simply talking to people about the site. Other factors are games like farmville, press releases, developers and existing users. The distribution for Facebook is simple. Go to the website and sign up! Facebook is available anywhere that there is an Internet connection. The users can also access Facebook using the mobile web, or if they use smart phones like iPhone or blackberry, they can use facebook by simply downloading an app.
#3: -Diverse web activities such as photo uploading, video posting, and gaming -Innovation even though it has a strong market share -Strong connections with other corporations they are strong advertising platform partner for Facebook -Strong customer loyalty because of user-friendly and easily navigated website However, Facebook has weakness regarding to privacy and copyright issue. Also unlike MySpace or Twitter, facebook has less homepage customized possibilities. Despite weaknesses, Facebook has many opportunities to grow more. It has larger international presence, and more than 50 kinds of languages are already available. Also more and more people and organizations are engaged with Facebook, and it takes over other smaller companies. However, currently released movie ‘The Social Network’ gives Facebook a bad reputation. Our group watched the movie together, and the movie depicted Mark Zuckerberg in a bad way, so the movie is a threat for Facebook. Also competitions are growing up rapidly.

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Irene

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