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iReturn-Sharpspring Presentation

Eric Zetz
Eric Zetz

The document discusses how marketing automation can help businesses generate more leads, convert leads to sales, and prove marketing ROI. It recommends SharpSpring as the best marketing automation platform due to its low cost, ease of use, and comprehensive set of features. SharpSpring allows businesses to generate leads, nurture leads through personalized content, identify sales-ready leads, and measure end-to-end ROI.

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Marke&ng Made Easy Why Marketing Automation? Generate More Leads, Convert Them To Revenue, Prove Marketing ROI
Marke&ng Made Easy Overview The Problem What Is Marketing Automation? How Does It Help? The SharpSpring Difference ?
Marke&ng Made Easy ≒ Buyers used to have very limited information. ≒ Now they have more than they can even use. ≒ If you dont want your marketing message to get ignored, it needs to be more targeted and personal then ever before. ≒ Nurturing leads with relevant content is now a requirement Changing Buyer Landscape Pre-sale engagement has changed dramatically: "The average sales cycle has increased 22% over the past 5 years due to more decision makers being involved in the buying process - SiriusDecisions PPC SEO
Marke&ng Made Easy Start Roadblocks ≒ Not enough leads to feed the sales funnel ≒ No easy way to qualify leads ≒ No way to effectively nurture leads ≒ Big gaps in follow-up from the sales team ≒ Cant see where the leaks in the pipeline are ≒ Dont know which tactics are driving revenue Closing the sale The Marketing Problem Only 27% of leads sent directly to sales are qualified. - MarketingSherpa
Marke&ng Made Easy A Preview Of Marketing Automation ≒ Generate more leads by identifying anonymous web visitors and capturing them with forms, so your sales funnel stays full ≒ Increase number of qualified leads by nurturing all leads with personalized content ≒ Drive more sales by identifying sales-ready leads for the sales team, and helping them follow up as fast as possible ≒ Improve up-selling and cross-selling by developing and retaining existing customers ≒ See comprehensive ROI for every marketing tactic by tracking the entire sales process from end-to-end Marketing Automation is a set of tools that let companies:
Marke&ng Made Easy The Marketing Solution ≒ Fill your sales funnel by capturing leads with great content gated by dynamic forms. ≒ Identify highly interested and sales -ready leads with lead scoring. ≒ Develop leads that arent sales- ready by automatically putting them on nurturing campaigns. GENERATE LEADS DRIVE SALES MEASURE ROI Optimize Campaign ≒ Instantly notify salespeople about leads that are ready to buy. ≒ See exactly when leads fall out of your pipeline and take action. ≒ Know which tactics are driving revenue with end-to-end ROI Sail through those roadblocks:
Marke&ng Made Easy Recommends SharpSpring Generate More Leads, Convert Them To Revenue, Prove Marketing ROI
Marke&ng Made Easy Why We Recommend SharpSpring ≒ Ease of use Intui've to use and compa'ble with everything ≒ Cost Frac'on of what compe'tors charge 350,-足 a month up to 25.000 emails and 5 sync email accounts 1,50 per 1000 extra emails, 15 euro a month per extra email account Unlimited contacts, no start-足up fee, monthly contract 95,-足 hourly tari鍖 for campaigning, marke'ng automa'on, email marke'ng Op'onal 99,-足 unlimited tech support ≒ Features Comprehensive end-足to-足end solu'on This recommendation is based on three things:
Marke&ng Made Easy SharpSpring: Lowest Cost by Far. To make automation work you need simple, to make it successful you need intuitive, to make it a grand slam it needs to work, SharpSpring is the only tool that masters all three. - Steve Farfsing, ProspectStream LLC HubSpot: http://www.hubspot.com/pricing Marketo: http://www.marketo.com/software/marketing-automation/pricing/ Pardot: http://www.pardot.com/pricing/ Eloqua: http://www.eloqua.com/products/pricing.html $ 3,500.00 $ 3,000.00 $ 2,500.00 $ 2,000.00 $ 1,500.00 $ 1,000.00 $ 500.00 $ 0.00 SharpSpring Hubspot Marketo Pardot Eloqua $400 $600 $800 $2400 $600 $895 $2300 $3195 $1000 $2000 $3000 $3000 $ 4,000.00 $2000 $4000 $800
Marke&ng Made Easy SharpSpring: Easiest To Use. ≒ Integrates seamlessly with third party CRM and CMS solutions so you can keep using what youre using Built to be as intuitive and compatible as possible. ≒ Streamlined interface thats easy to learn and easy to use ≒ Email creation tools that dont need any HTML knowledge ≒ Simple to set up tasks and workflows ≒ Automatically generate detailed reports with a click We Work With Everyone
Marke&ng Made Easy SharpSpring: Everything You Need Complete Full-Featured Solution Dynamic Forms VisitorID Behavior Tracking Lead Scoring Email AutomationSales Noti鍖cations CRM Integration Campaign Optimization Sales Analytics Triple your leads by identifying anonymous tra鍖c Understand your leads to create one-on-one communication Prioritize your popeline and reach out to sales-ready leads Capture more leads with forms designed to convert Immediately plug your leads into your sales teams system Email or text sales team when a lead indicates they are ready to buy Send emails with triggers and build personal relationships with leads Eliminate waste and identify opportunities $ i 1 2 3 Enable your sales team with key insights about each lead What Are The Features?
Marke&ng Made Easy Summary: Marketing Automation is a Must Have for Todays Businesses
Marke&ng Made Easy Summary: SharpSpring is the Right Choice Ease of use Cost Functionality We Work With Everyone $ 3,500.00 $ 3,000.00 $ 2,500.00 $ 2,000.00 $ 1,500.00 $ 1,000.00 $ 500.00 $ 0.00 SharpSpring Hubspot Marketo Pardot Eloqua $400 $600 $800 $2400 $600 $895 $2300 $3195 $1000 $2000 $3000 $3000 $ 4,000.00 $2000 $4000 $800 Dynamic Forms VisitorID Behavior Tracking Lead Scoring Email AutomationSales Noti鍖cations CRM Integration Campaign Optimization Sales Analytics Triple your leads by identifying anonymous tra鍖c Understand your leads to create one-on-one communication Prioritize your popeline and reach out to sales-ready leads Capture more leads with forms designed to convert Immediately plug your leads into your sales teams system Email or text sales team when a lead indicates they are ready to buy Send emails with triggers and build personal relationships with leads Eliminate waste and identify opportunities $ i 1 2 3 Enable your sales team with key insights about each lead

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iReturn-Sharpspring Presentation

  • 1. Marke&ng Made Easy Why Marketing Automation? Generate More Leads, Convert Them To Revenue, Prove Marketing ROI
  • 2. Marke&ng Made Easy Overview The Problem What Is Marketing Automation? How Does It Help? The SharpSpring Difference ?
  • 3. Marke&ng Made Easy ≒ Buyers used to have very limited information. ≒ Now they have more than they can even use. ≒ If you dont want your marketing message to get ignored, it needs to be more targeted and personal then ever before. ≒ Nurturing leads with relevant content is now a requirement Changing Buyer Landscape Pre-sale engagement has changed dramatically: "The average sales cycle has increased 22% over the past 5 years due to more decision makers being involved in the buying process - SiriusDecisions PPC SEO
  • 4. Marke&ng Made Easy Start Roadblocks ≒ Not enough leads to feed the sales funnel ≒ No easy way to qualify leads ≒ No way to effectively nurture leads ≒ Big gaps in follow-up from the sales team ≒ Cant see where the leaks in the pipeline are ≒ Dont know which tactics are driving revenue Closing the sale The Marketing Problem Only 27% of leads sent directly to sales are qualified. - MarketingSherpa
  • 5. Marke&ng Made Easy A Preview Of Marketing Automation ≒ Generate more leads by identifying anonymous web visitors and capturing them with forms, so your sales funnel stays full ≒ Increase number of qualified leads by nurturing all leads with personalized content ≒ Drive more sales by identifying sales-ready leads for the sales team, and helping them follow up as fast as possible ≒ Improve up-selling and cross-selling by developing and retaining existing customers ≒ See comprehensive ROI for every marketing tactic by tracking the entire sales process from end-to-end Marketing Automation is a set of tools that let companies:
  • 6. Marke&ng Made Easy The Marketing Solution ≒ Fill your sales funnel by capturing leads with great content gated by dynamic forms. ≒ Identify highly interested and sales -ready leads with lead scoring. ≒ Develop leads that arent sales- ready by automatically putting them on nurturing campaigns. GENERATE LEADS DRIVE SALES MEASURE ROI Optimize Campaign ≒ Instantly notify salespeople about leads that are ready to buy. ≒ See exactly when leads fall out of your pipeline and take action. ≒ Know which tactics are driving revenue with end-to-end ROI Sail through those roadblocks:
  • 7. Marke&ng Made Easy Recommends SharpSpring Generate More Leads, Convert Them To Revenue, Prove Marketing ROI
  • 8. Marke&ng Made Easy Why We Recommend SharpSpring ≒ Ease of use Intui've to use and compa'ble with everything ≒ Cost Frac'on of what compe'tors charge 350,-足 a month up to 25.000 emails and 5 sync email accounts 1,50 per 1000 extra emails, 15 euro a month per extra email account Unlimited contacts, no start-足up fee, monthly contract 95,-足 hourly tari鍖 for campaigning, marke'ng automa'on, email marke'ng Op'onal 99,-足 unlimited tech support ≒ Features Comprehensive end-足to-足end solu'on This recommendation is based on three things:
  • 9. Marke&ng Made Easy SharpSpring: Lowest Cost by Far. To make automation work you need simple, to make it successful you need intuitive, to make it a grand slam it needs to work, SharpSpring is the only tool that masters all three. - Steve Farfsing, ProspectStream LLC HubSpot: http://www.hubspot.com/pricing Marketo: http://www.marketo.com/software/marketing-automation/pricing/ Pardot: http://www.pardot.com/pricing/ Eloqua: http://www.eloqua.com/products/pricing.html $ 3,500.00 $ 3,000.00 $ 2,500.00 $ 2,000.00 $ 1,500.00 $ 1,000.00 $ 500.00 $ 0.00 SharpSpring Hubspot Marketo Pardot Eloqua $400 $600 $800 $2400 $600 $895 $2300 $3195 $1000 $2000 $3000 $3000 $ 4,000.00 $2000 $4000 $800
  • 10. Marke&ng Made Easy SharpSpring: Easiest To Use. ≒ Integrates seamlessly with third party CRM and CMS solutions so you can keep using what youre using Built to be as intuitive and compatible as possible. ≒ Streamlined interface thats easy to learn and easy to use ≒ Email creation tools that dont need any HTML knowledge ≒ Simple to set up tasks and workflows ≒ Automatically generate detailed reports with a click We Work With Everyone
  • 11. Marke&ng Made Easy SharpSpring: Everything You Need Complete Full-Featured Solution Dynamic Forms VisitorID Behavior Tracking Lead Scoring Email AutomationSales Noti鍖cations CRM Integration Campaign Optimization Sales Analytics Triple your leads by identifying anonymous tra鍖c Understand your leads to create one-on-one communication Prioritize your popeline and reach out to sales-ready leads Capture more leads with forms designed to convert Immediately plug your leads into your sales teams system Email or text sales team when a lead indicates they are ready to buy Send emails with triggers and build personal relationships with leads Eliminate waste and identify opportunities $ i 1 2 3 Enable your sales team with key insights about each lead What Are The Features?
  • 12. Marke&ng Made Easy Summary: Marketing Automation is a Must Have for Todays Businesses
  • 13. Marke&ng Made Easy Summary: SharpSpring is the Right Choice Ease of use Cost Functionality We Work With Everyone $ 3,500.00 $ 3,000.00 $ 2,500.00 $ 2,000.00 $ 1,500.00 $ 1,000.00 $ 500.00 $ 0.00 SharpSpring Hubspot Marketo Pardot Eloqua $400 $600 $800 $2400 $600 $895 $2300 $3195 $1000 $2000 $3000 $3000 $ 4,000.00 $2000 $4000 $800 Dynamic Forms VisitorID Behavior Tracking Lead Scoring Email AutomationSales Noti鍖cations CRM Integration Campaign Optimization Sales Analytics Triple your leads by identifying anonymous tra鍖c Understand your leads to create one-on-one communication Prioritize your popeline and reach out to sales-ready leads Capture more leads with forms designed to convert Immediately plug your leads into your sales teams system Email or text sales team when a lead indicates they are ready to buy Send emails with triggers and build personal relationships with leads Eliminate waste and identify opportunities $ i 1 2 3 Enable your sales team with key insights about each lead