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2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine JournalThe document outlines key SEO and content marketing trends for 2024, emphasizing the impact of AI, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and a shift towards user-centric content strategies. It advises against focusing on outdated trends like voice search and stresses the need for creating value-driven, authoritative content. Additionally, it highlights the need to leverage AI as a supportive tool rather than relying solely on it for content creation.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara AliottaThe document outlines a livestream presentation by Chiara Aliotta on integrating storytelling into web design to enhance user experiences. It covers the storytelling process for designers, emphasizing aspects such as understanding the audience, structuring narratives, and creating emotional connections. The presentation also includes case studies and practical examples to demonstrate effective storytelling in UX/UI design.
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise AffairsThis presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCampThe document discusses leveraging AI to enhance employee wellness through data analytics, automating tasks, and personalized wellness apps, emphasizing the shared responsibility of employee well-being between leaders and organizations. It outlines best practices for using AI in wellness strategies, including ensuring data privacy and security, understanding employee needs, and promoting inclusivity. Lydia Di Francesco, a wellness specialist, shares insights to optimize workplace wellness strategy using AI-driven data analytics and encourages collaboration and transparency.
2024 State of Marketing Report – by HubspotMarius SescuThe State of Marketing 2024 report highlights the transformative impact of AI and automation, emphasizing the importance of personalization and engagement to drive growth in a competitive landscape. Marketers are focusing on optimizing budgets, leveraging social media for brand awareness, and utilizing AI tools to enhance efficiency across tasks. Key trends for 2024 include the rise of experiential marketing, content creation that meets user needs, and strengthened connections through personalized customer experiences.
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- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
How to have difficult conversations Rajiv Jayarajah, MAppComm, ACCThe document provides essential tips on how to handle difficult conversations in a workplace setting, emphasizing the importance of preparation, environment, and timing. It highlights that many employees dread such conversations, often leading to avoidance and worsening situations. Ultimately, the guide aims to promote positive outcomes while maintaining professional relationships.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine JournalThe document outlines key SEO and content marketing trends for 2024, emphasizing the impact of AI, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and a shift towards user-centric content strategies. It advises against focusing on outdated trends like voice search and stresses the need for creating value-driven, authoritative content. Additionally, it highlights the need to leverage AI as a supportive tool rather than relying solely on it for content creation.
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Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise AffairsThis presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCampThe document discusses leveraging AI to enhance employee wellness through data analytics, automating tasks, and personalized wellness apps, emphasizing the shared responsibility of employee well-being between leaders and organizations. It outlines best practices for using AI in wellness strategies, including ensuring data privacy and security, understanding employee needs, and promoting inclusivity. Lydia Di Francesco, a wellness specialist, shares insights to optimize workplace wellness strategy using AI-driven data analytics and encourages collaboration and transparency.
2024 State of Marketing Report – by HubspotMarius SescuThe State of Marketing 2024 report highlights the transformative impact of AI and automation, emphasizing the importance of personalization and engagement to drive growth in a competitive landscape. Marketers are focusing on optimizing budgets, leveraging social media for brand awareness, and utilizing AI tools to enhance efficiency across tasks. Key trends for 2024 include the rise of experiential marketing, content creation that meets user needs, and strengthened connections through personalized customer experiences.
Everything You Need To Know About ChatGPTExpeed SoftwareChatGPT is an AI chatbot developed by OpenAI, built on advanced language models to facilitate human-like conversational interactions. Launched in November 2022, it utilizes a transformer architecture to understand and generate text, with applications ranging from content creation to customer service. Despite its capabilities, there are concerns about potential misuse and biases in its responses, which OpenAI aims to mitigate through moderation and user feedback.
Product Design Trends in 2024 | Teenage EngineeringsPixeldartsThe realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNowThe November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartworkCreative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Skeleton Culture CodeSkeleton TechnologiesOrganizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil KimberleyPepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contentlyThis document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert QianThe document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)The 2024 social media marketing trends report highlights significant shifts influenced by generative AI, including the emergence of personalized content, the rise of virtual influencers, and a stronger focus on user-generated content. Insights were gathered from 33 experts across 23 leading independent agencies, providing a perspective that emphasizes creativity and authenticity in marketing strategies. Key trends also include the blending of B2B and B2C approaches, reflecting changes in consumer behavior and the evolving landscape of social media engagement.
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine JournalThe document discusses trends in paid search for 2024, highlighting changes in user behavior, the implications for financial services, and privacy challenges. It emphasizes the importance of adapting search strategies, utilizing AI-driven tools like performance max and smart bidding, and leveraging first-party data for better marketing efficacy. Key takeaways include holistic SEO and SEM approaches, monitoring shifting user intents, and the need for continuous performance evaluation.
5 Public speaking tips from TED - Visualized summarySpeakerHubThe document outlines five public speaking tips from Chris Anderson, TED Talks curator, emphasizing the importance of eye contact, vulnerability, humor, humility, and storytelling. These skills are presented as essential for engaging audiences effectively and are increasingly valuable in today's economy. The article posits that mastering these techniques can enhance speakers' ability to communicate ideas powerfully.
ChatGPT and the Future of Work - Clark Boyd Clark BoydThe document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.
Getting into the tech field. what next Tessa MeroThe document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
How to have difficult conversations Rajiv Jayarajah, MAppComm, ACCThe document provides essential tips on how to handle difficult conversations in a workplace setting, emphasizing the importance of preparation, environment, and timing. It highlights that many employees dread such conversations, often leading to avoidance and worsening situations. Ultimately, the guide aims to promote positive outcomes while maintaining professional relationships.
3. Türk mifologiyasınını məhsulu olan Xızır
peyğəmbər yəhudi və ərəb mənbələrinə görə :
· Mesapotomiyada Həzrəti
İbrahimin və ya Həzrəti
Süleymanın zamanında
yaşayıb
· Mifik İran hökmdarı Efridür
ibn Esfiyünün vaxtında
həyatda olub
· Həzrəti Musanın
zamanında yaşayıb və ona
yoldaş olub
· Həzrəti Adəmin dövründə
həyatda olub, Adəmin dəfn
mərasimində iştirak edib.
· Həzrəti Məhəmməd
peyğəmbərlə görüşüb, Onun
dəfnində iştirak edib, Həzrət
Əli ilə görüşüb.
· Avropa və Asiyaya hakim
olan Zülqərneynin
qoşununun başçısı və onun
xalası oğludur.
· Əsl adı Belka bin Melkan,
künyəsi Əbul-Abbasdır, soyu
Nuhun oğlu Sama bağlıdır
4. Xıdır Nəbi ı
Azərbaycanda dədə-babadan qaydadır ki, hər il qış yarı
olanda Böyük Çilləylə Kiçik Çillə arasında Xıdır ı
keçirilərdi. Bəzi yerlərdə Xızır Nəbi, bəzi yerlərdə isə Xıdır
Ilyas adı ilə tanınan bu el ı ötən əyyamlarda böyük
təmtəraqla qeyd olunardı.
Xıdır Nəbir ı demək olar ki, Türk xalqlarının
hamısında təntənə ilə qeyd olunur. Xıdır Nəbir babanın
şərəfinə qurban kəsilir, qovrulmuş buğdanı üyüdərək
qovud düzəldirlər. Sonra bu qovud bir siniyə tökülər və
qırağında ailə üzvlərinin sayına görə, şamlar yandırılır.
Qovud doldurulmuş sinini pəncərənin qabağına qoyaraq,
Xıdır Nəbinin burada iz qoyacağına inanırlar. Yaşlı
adamlar Xıdır Nəbinin daha iki qardaşının – Xıdır Əlləz və
Xıdır İlyasın olduğunu söyləyirlər. Bu cür bayram Xıdır
Əlləz adı ilə Şərqi Anadoluda da keçirilir. Tədqiqatçılar bu
ı əski türk inancları ilə bağlayaraq, onun kökünün
çox qədim çağlara gedib çıxdığını qeyd edirlər. Türk
xalqları Xıdır Nəbiyə qurban və ya nəzir verməklə ailədə,
ocaqda bərəkətin təmin olunacağına inanırlar.
5. Abdulla Şaiq Xıdır Nəbi haqqında:
...Qafqaz və bəzi Şərq xalqları arasında belə bir
əfsanə dolaşmaqda idi ki, guya Xızır adlı bir
peyğəmbər var. O, həmişə diridir. Ona bəzi yerdə
Xızır Nəbi, bəzi yerdə Xıdır Nəbi deyirlər. Böyük
dərd, fəlakət, ya bədbəxt bir hadisə üz verdiyi zaman
«Ya Xızır!» - deyə onu köməyə çağırırdılar.
6. Xızırın yel qanadlı atı...
Xalq arasında deyilir
ki, həmin vaxt Xızır yel
qanadlı atı ilə obaya
çıxır. Camaat isə
meşədən ailə
üzvlərinin sayı qədər
qələm boyda palıd
çubuğu dərib başına
pambıq dolayırlar,
gecə içərisində buğda
olan sinini bir otağa
qoyub çubuğu
yandırırlar. Səhərə
qədər o otağa heç kəs
keçməməlidir. Səhər
duranda görürlər ki,
buğdanın üzərində nal
izi var. Deyilənə görə
həmin gecə Xıdır Elləs
(variantlardan biri)
bütün evləri gəzib öz
payını götürür.
7. Xıdır Nəbi bayranmında oxunan nəğmələr
A Yel baba, Yel baba,
Qurban sənə, gəl baba.
Taxılımız yerdə qaldı,
Yaxamız əldə qaldı.
A Yel baba, Yel baba
Qurban sənə, Yel baba
Xızır, Xızır xız gətir
Var dərədən od gətir
Xıdır Nəbi, Xıdır Ilyas
Bitdi çiçək, oldu yaz!
Xızıra Xıdır deyərlər
Yoluna çıraq qoyarlar
Xıdırı saymayanın
Gözlərini oyarlar.
8. Bəzi inanclara görə Allah tərəfindən Xızır
peyğəmbərə aşağıdakı vəzifələr verilib:
• Aləmləri gəzərək darda olanlara
yardım edir, bəzi təbiət hadisələ-
rinə müdaxilə edir, gərəkli olan
insanlara gizli elm öyrədir.
• Allaha niyaz edən qulların dua-
larını Kəbədə olan Saba mələyi-
nə çatdırır. Hər azan vaxtında
Kəbəyə gedərək yardım edəcəyi
insanların siyahısını alaraq vəzi-
fəsini yerinə yetirir.
• Təkcə insanlara deyil, Allahın ya-
ratdığı digər aləmlərdəki canlı
varlıqlara da yardımçı olur.
• Bitkilərin cücərməsinə,heyvanla-
rın çoxalmasına, insanların güc-
lənməsinə yardımçı olur.
• Müxtəlif xəstəliklərdən şəfa tap-
mağa, ailədə ruzi-bərəkətin art-
masına köməklik edir.
• Yeni doğulan körpənin və can
verən xəstənin yanında olur.
• Yola çıxan yolçu ona əmanət
edilir.
• Xızır əmanətlərin keşikçisi hesab
edilir və insanlar bir-birilərinə bir
şey əmanət etdikləri zaman “Bu
Xızır əmanətidir” deyirlər.
9. Bayramda bişirilən yeməklər və atalar sözləri
Xızır günündə xəşil, qovut,
halva bişirmək, ağ at
minmək, şam yandırıb dağa
getmək xüsusi adətlərdəndir.
Anadoluda Xızırla bağlı atalar
sözləri və bir sıra müraciət
formaları vardır. Bu qəbildən
“Xızır yoldaşın ola”, “Hər
vaxtını hazır bil, hər
gördüyünü Xızır bil”, “Xızır
kimi yetişdi”, “Yetiş, Xızır
Nəbi, sən imdad eylə”, “Yetiş
carımıza Xızır, ya Xızır”, “Əli
haldaşımız, Xızır yoldaşımız
ola”, “Qul dara düşməyincə
Xızır yetişməz” və sair
göstərmək olar.