Is Creative the Most Inefficient Part of Marketing Today? | Vanessa Robb | GC Melbourne 2016

Jun 7, 2016Download as pptx, pdf

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Creativity in marketing is often inefficient. Vanessa Robb, General Manager at benie, questions whether creativity is the most inefficient part of marketing today. In just 3 sentences, the document introduces Vanessa Robb's role and company and poses the question of whether creativity is the most inefficient aspect of current marketing practices.

Marketing

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Is Creative the Most Inefficient Part of Marketing Today? | Vanessa Robb | GC Melbourne 2016

2. Vanessa Robb, General Manager @ benie Is creative the most inefficient part of marketing today?