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鴛壊油岳鞄艶油意艶鉛艶厩庄壊庄看稼油岳鞄艶油
                                         NextTwoWay
                                  CommunicationTool?
      LarryGolob
         VicePresident,BusinessDevelopment
March3,2010
2

Whoweare:WearetheRecognizedLeader
EnablingReal timeIPCommunications
Enabling Realtime IP Communications

Over235Active
Over 235 Active                                           Inventions&Patents
                                                          I     i    &P
CustomersWorldwide                                         InventorsofiSACand
  ISPs                                                      iLBC(IETFStandard)
  Internet&
  Internet &                                                14PatentsGranted&
                                                            14 Patents Granted &
  Enterprise                                               14Pending
  Applications                                              Awardwinning
  Hardware                                                 p
                                                            products
  Manufacturers



                           EstablishedWorldwide
                           E bli h d W ld id


                   HundredsofMillionsofUsersWorldwide
                   Hundreds of Millions of Users Worldwide
                  Foundedin1999 PubliclyTradedonOsloB淡rs
                  PresenceinNorthAmerica,Europe&Asia
3
UnifiedCommunicationsareBecoming
Ubiquitous
             Past                             Today
LocationIndependence,Network
                                     CollaborationandEfficiency
          Independence




 Applicationsfordiscrete
  pp                              Communicationapplicationsare
                                                  pp
 businesscommunications          extendingbeyondtheenterprise
            Email
            IM/Presence
               /
            Mobile
            VoIP                                        Multimodal
                                              AnyPath
                                              Mailbox

            Web/Video
              eb/ deo
            Conferencing
4

TheNewCommunicationLandscape
                     15M
                                  176M
              6.5M

        17M
                                         248M




                                          400M

 521M
                                         1,057M
5

鴛壊油岳鞄艶油意艶鉛艶厩庄壊庄看稼油岳鞄艶油NextTwoWayCommunication
Tool?




 Any
 Any               Any
                   Any                    Any
                                          Any
Device
                                                         AnyPlay
               Architecture             Platform



  Youwatchtelevisiontoturnyourbrainoffandyouworkonyour
         computerwhenyouwanttoturnyourbrainon
                                                    SteveJobs(2004)
                                                                (    )
6




CouldSteveJobsbeWrong?
Could Steve Jobs be Wrong?


   LG Electronics announces
                                      Cisco to enter the home
    Netcast Entertainment
                                       telepresence market




                                     Our consumers want their
  The addition of Skype to our     televisions to be a 'one-stop
   VIERA CAST offerings truly
                       g     y      shop
                                    shop' for entertainment and
  takes HDTV connectivity to a    communication delivered with the
  whole new level - Panasonic       highest quality - Samsung
7




TheGoodOldDays
The Good Old Days
8




ModernDay
Modern Day
9



 YearsittooktheTVtoreach25%marketpenetration




YearsittooktheInternettoreach25%marketpenetration
10


 VideoWillSoonBeEverywhere

Collaboration Applications       Desktop Conferencing




PC-Based VoIP Applications         Mobile Devices
11


StandardTechnologyhasnotProgressedbyLeaps
andBoundsovertheyears
and Bounds over the years
12


HDBringsEverythingintoFocus Maximizingthe
UserExperience
User Experience




                皆看油安鞄温岳s油鰻艶恰岳?
13


RecapturingtheLivingRoom



 RedefiningtheTelevisionExperience

 Social Engagement
  SocialEngagement

 InteractiveAudienceParticipation

 TwowayHDVoiceandVideoQuality
14



TwoWayCommunication itshappening

 Engage,Interact&GrowAudiences
    RealityTVshows
    TalkShows
    Sports

 CostSavings
    LiveorSatelliteTruckOperators
    Man power
     Manpower

 BackPackJournalism
    NewsReportingwithHDvoice notpoorquality
                          h                     l
     satelliteorcellphone

 Q lit  HD V i & Vid
  Quality HDVoice&Video
15


                               WhatsHDVoice?
        Todaystelephonequality

        HDvoice
         HD voice
         HDVoicesamples                                                  http://gipscorp.com/NAB

                                                                                        CD -Audio


                                                           GIPS HD Voice

                                             Standard HD Voice

   GIPS Improved Telephone Quality

       Standard Telephone Quality
                (PSTN)
             200 - 3400 Hz

                                    3,4
                                    34    4 kHz              6.4-7.0
                                                             6 4 7 0 kHz      8 kH
                                                                                kHz           22.1
                                                                                              22 1 kHz




Qualitymeansdoingitrightwhennooneislooking.
H
 HenryFord
        F d
16

TwoWayHDVoice&VideoIPCommunication
DesignConsiderations
Design Considerations


 SpeechQuality
 TimetoMarket                       Cost
                   Quality
 EaseofUse
 Ease of Use                  Cost    Signaling
 Flexibility                          Infrastructure
 Network
                                      Features
 Impairment
 Power                               Device
 Consumption                          Considerations
 Lip
   p
 synchronization
17




It is not the strongest of the species that survives nor the
 Itisnotthestrongestofthespeciesthatsurvives,northe
mostintelligentthatsurvives.Itistheonethatisthemost
adaptabletochange CharlesDarwin

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