Is Video Right for You?
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Videos are an effective medium for emotional appeals by showing enthusiasm, visual demonstrations, extending communications remotely, and generating quick interest in topics. Most online videos should be short, around 3 minutes, to keep viewers engaged as the average view time is only 3 minutes. When creating a short video, it should concisely cover what the topic is, why it's important, who cares and benefits, and include a clear call-to-action for viewers in under 3 minutes.
Is Video Right for You?
- 1. Lights, Camera, Action!When to Use Video
- 3. Video Is Increasingly PopularAnyone can create a videoSome interesting stats:~85% of the total U.S. Internet audience views online video every monthThe average online video viewer watched 12.2 hours of video~30 million videos are watched each month39% of all videos were on Google SitesSource: comScore 2009
- 4. BUT when are videos truly effective?
- 5. Videos Are Best forEmotional appeal e.g., stronger customer testimonials when viewers can see enthusiasm in their faceVisual topics e.g., demonstrationsRemote communicationsExtend a current communication (e.g, convention speech) by posting a video recordingQuick grabsGenerating interest in a topic; heighten awareness
- 6. Most Videos Should Be ShortThe average view timefor videos on the internetis 3 minutes
- 7. What can you say / show in only 3 minutes?
- 8. 3-in33 Points in under 3 MinutesWhat is it?Why is it important?Who cares?Who/What benefits?What is the call-to-action?Look for more informationTell othersAttend an eventBuy this product
- 9. 粥稼糸
Editor's Notes
- #4: http://www.clickz.com/3632717To better understand the state of online video, consider the following:Almost 80 percent of U.S. Internet users watched videos for roughly five hours in December 2008, with an average duration of 3.2 minutes per video, according to comScore.65 percent of online video views were streamed between 9 a.m. and 5 p.m., Monday through Friday, making this video primetime due to the faster Internet connections available at work, reported Nielsen Online.In 2009, online video advertising is projected to grow 45 percent to $850 million, according to eMarketer's latest forecast.5 percent of mobile subscribers accessed mobile video on their phones each month, according to Nielsen in its Q3 2008 Mobile Video Report.About one-third of online retailers offer video on their sites, according to Vovici Corp.'s September 2008 research for Internet Retailer.