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Is Your Website Working For You Or Against You?

Digital AdDoctor
Digital AdDoctor

Is your website as effective as it should be? Does it work for your brand or does it work against? Find out how to make your website work for you!

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IS YOUR WEBSITE WORKING FOR YOU OR AGAINST YOU? Monday, April 10, 2017
Is Your Website Working For You Or Against You?
QUESTIONS ABOUT YOUR WEBSITES APPEARANCE Does your online presence reflect your business? Does your site look like a current and prospering business? Is your site easy to use? Is your site responsive does it work well on a mobile phone and tablet, as well as a desktop? Does your site guide your customer to a destination?
COLOUR
TYPOGRAPHY
FOCUSED LAYOUT
LACK OF WHITE SPACE
TOO MANY STOCK PHOTOS
USE OF FLASH, BLING AND GIMMICKS
FAVICONS
ABOUT US PAGE
TONE OF VOICE
CALL TO ACTIONS
Is Your Website Working For You Or Against You?
QUESTIONS ABOUT YOUR WEBSITES ROLE Is your website modern and standards compliant? Does your website have the right navigation? Can your website been found on search engines? Does your website play a part in your marketing? Does your website have the right kind of content?
USE HTML CODE WHEREVER POSSIBLE
OPTIMISE FOR PERFORMANCE
LINK YOUR INTERNAL PAGES WELL
REWRITE URLS TO BE SHORT AND MEMORABLE
SPELLING AND GRAMMAR
DO NOT CANNIBALISE CONTENT
PASS THE 2.5 RULE
KNOW YOUR TARGET AUDIENCE
Is Your Website Working For You Or Against You?
By publishing the right content in the right place at the right time, your marketing becomes relevant & helpful to your customers, not interruptive.
Is Your Website Working For You Or Against You?
SEARCH ENGINE OPTIMISATION SEO is a technical process of getting traffic from the free organic editorial or natural search results. Position your website and blog content around what your customer is searching with keywords Consider geo-targeting and localisation Create landing pages to highlight content Make it easy for search engines to find you
PAID SEARCH PPC it's a way of buying visits to your site, rather than attempting to earn those visits organically through SEO. You only pay when an interested person clicks You can reach your target consumer at the right time with the right ad PPC data can inform your other marketing channels like SEO and Remarketing
REMARKETING REMARKETING is like a sales follow-up call but its digital 97% of website traffic will not convert on the first time they visit your website. 15% of the traffic does come back and purchase. Remarketing methods are 65% lower in cost. Website visits increase by 300% Increases Brand Awareness

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Is Your Website Working For You Or Against You?

  • 1. IS YOUR WEBSITE WORKING FOR YOU OR AGAINST YOU? Monday, April 10, 2017
  • 3. QUESTIONS ABOUT YOUR WEBSITES APPEARANCE Does your online presence reflect your business? Does your site look like a current and prospering business? Is your site easy to use? Is your site responsive does it work well on a mobile phone and tablet, as well as a desktop? Does your site guide your customer to a destination?
  • 8. TOO MANY STOCK PHOTOS
  • 9. USE OF FLASH, BLING AND GIMMICKS
  • 15. QUESTIONS ABOUT YOUR WEBSITES ROLE Is your website modern and standards compliant? Does your website have the right navigation? Can your website been found on search engines? Does your website play a part in your marketing? Does your website have the right kind of content?
  • 16. USE HTML CODE WHEREVER POSSIBLE
  • 18. LINK YOUR INTERNAL PAGES WELL
  • 19. REWRITE URLS TO BE SHORT AND MEMORABLE
  • 22. PASS THE 2.5 RULE
  • 23. KNOW YOUR TARGET AUDIENCE
  • 25. By publishing the right content in the right place at the right time, your marketing becomes relevant & helpful to your customers, not interruptive.
  • 27. SEARCH ENGINE OPTIMISATION SEO is a technical process of getting traffic from the free organic editorial or natural search results. Position your website and blog content around what your customer is searching with keywords Consider geo-targeting and localisation Create landing pages to highlight content Make it easy for search engines to find you
  • 28. PAID SEARCH PPC it's a way of buying visits to your site, rather than attempting to earn those visits organically through SEO. You only pay when an interested person clicks You can reach your target consumer at the right time with the right ad PPC data can inform your other marketing channels like SEO and Remarketing
  • 29. REMARKETING REMARKETING is like a sales follow-up call but its digital 97% of website traffic will not convert on the first time they visit your website. 15% of the traffic does come back and purchase. Remarketing methods are 65% lower in cost. Website visits increase by 300% Increases Brand Awareness