ISA LA Instrumentation2009handout
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The document discusses creating new market opportunities for instrumentation and control products. It outlines Lamprecht's four quadrants for customer needs and Boyd's OODA loop for identifying customer needs. The agenda includes examples of companies that found new markets, addressing channel issues, and finding new products. The conclusion is that new stresses create new behaviors and needs for new markets and sales opportunities.
ISA LA Instrumentation2009handout
- 1. ISA LA Instrumentation 2009 Creating New Market Opportunities for Instrumentation & Control Products Phil Sallaway Consultant 25422 Trabuco Rd. #105-346 El Toro, CA 92630 949-636-5286 Psallaway1@aol.com 息Philip E. Sallaway 2009
- 2. Creating New Market Opportunities for Instrumentation & Control Products Agenda Customer Needs Lamprechts 4 quadrants Boyds OODA Loop Real World Examples Channel issues Sales Down the Drain? Finding new products out in the open Rep Firm Grows Big in 08, strong in 09 High Tech New Market No, it is not just about price ! Wrap up & Conclusion
- 3. NEW STRESSES create NEW BEHAVIORS create NEW NEEDS create NEW MARKETS create NEW OPPORTUNITIES create NEW ENTREPRENEURSHIP creates NEW SALES ( WEALTH) Will your customers have new needs you can serve? Creating New Market Opportunities for Instrumentation & Control Products
- 4. Old New Customers New Needs Old BOX 1 Serve Old Customers with Old Needs New Ways BOX 3 Serve Old Customers with New Needs BOX 2 Serve New Customers with Old Needs BOX 4 Serve New Customers with New Needs Creating New Market Opportunities for Instrumentation & Control Products By Rick Lamprecht
- 5. Boyds OODA Loop We decide to focus on our Old Customers New Needs How do we identify those needs? Creating New Market Opportunities for Instrumentation & Control Products
- 6. Creating New Market Opportunities for Instrumentation & Control Products Product Brand Management New Product Development Market & Competitive Research Philip E. Sallaway Cell: 949-636-5286 E-mail: psallaway1@aol.com Rick Lamprecht Business Doctor at Rick@lamprecht.com