ISL
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The document discusses the Indian Super League (ISL), a professional football league established in 2014 to help develop football in India and qualify the national team for the 2026 FIFA World Cup. It provides details on the founding and structure of the ISL such as the teams, sponsors that invested hundreds of crores, and marketing strategy focused on digital platforms like Twitter. The first season was held from October to December 2014 and was won by the Kolkata team. Plans are discussed for an even bigger second season in 2015.
ISL
- 1. A first move for India to become a global football power and qualify for the 2026 FIFA World Cup Come on, India Lets football
- 2. About Indian Super League Officially known as the 2014 Hero Indian Super League established in 2013 It is co-promoted by IMG-Reliance & Star India and supported by All India Football Federation (AIFF) The First Season season kick off on Sunday 12th October 2014 and concluded with the final on Saturday 20th December 2014 USP is the first time international players played along with the Indian Football players along with support of big industrialists, cricketers and Bollywood celebrities Auction with bidding for team took place in march 2014 interested ones would have to gain a tender form for an ISL team On 13 April 2014 the winning bidders were announced most expensive city to be won was the Kolkata team
- 3. Teams
- 5. Brand Association with Teams
- 8. Money Involved in Sponsorship Sponsorship signed for three years The title sponsorship- Rs 20 cr. a year(approx) Associate sponsorship Rs 8 cr. and official partners pay Rs 3-5 cr. a year Rs. 45-50 cr. on licence fee, player acquisition, training and management, and promotions Promoters, franchises and sponsors have shelled out an estimated Rs 800 crore Rs. 300 crore spent by the promoters IMG-Reliance and STAR India Rs 350 crore by the franchises and Rs 150 crore in advertising and sponsorships This, of course, is nowhere close to the Rs 3,000-3,500 crore riding on the Indian Premier League.
- 9. Marketing The Hero Indian Super League ceremony launching ceremony was on Thursday 28 August (28-8-2014) The campaign was launched during Sunday's T20 cricket match between India and England - followed by a heavy promotional blitz across Star Network The main aim of the campaign was to create a large viewership for ISL but also to generate more awareness about Football in India The league was majorly marketed digitally on Social Media websites Twitter was used most extensively.
- 10. Digital Promotion Twitter (Core): Awareness, Match Updates, Engagement Facebook (Subordinate): Awareness, Engagement Wikipedia (Subordinate): Branding YouTube (Subordinate): Match Videos, Engagement Instagram (Subordinate): Players off the field pictures Mobile App (Subordinate): Engagement Microsite (Subordinate): For Seasons updates, Statistics, Schedule Word press (Subordinate): Awareness, Match Summary
- 12. ISL 2015 The 2015 Indian Super League season will be the second season of the Indian Super League Kicks off on 3rd October and will end on 6th December, with the finals beginning on 11th December and concluding with the final on 20th December 2015 This time its going to be bigger than Season one
- 13. Winner of 2014 Kolkata As Kolkata are this seasons defending champions they have made positive moves in terms business Kolkata have there official tie up with Athletomadrid Plus 500 being where one can buy football sports equipment Fashion for all (Men's, women's & kids) including baby toys and accessories