The document discusses scope of Islamic credit cards in Pakistan based on a study conducted among 200 bank account holders in Karachi. It finds that awareness and perception of Islamic credit cards is generally low, though majority of people are willing to own or switch to Islamic credit cards. The study identifies severely low knowledge, negative perceptions due to lack of promotion and misconceptions, and recommends that banks improve promotional campaigns and education to enhance understanding and switch consumers to Islamic cards.
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Islamic Credit Cards in Pakistan
1. Scope of Islamic Credit Cards in Pakistan Imad Ahmad Baig Mustafa Shabbir Sana Maqbool Syed Faisal Khursheed Syed Muqaddas Ali
3. Differences between Islamic and Conventional Credit Cards Non- Shariah Compliant Money lending Compounding profits No control over transactions/merchants Shariah Compliant No money lending None compounding profit Control on transactions Conventional Islamic
4. Purpose of Research Objective of Research To identify the level of awareness among the customers To identify what level of perception Islamic credit cards carry amongst Pakistani masses To identify the willingness to own/switch to Islamic Credit Cards Limitations Time Constraints Limited availability of Respondents Authentic prior research in Pakistan
5. Research Methodology Population All bank account holders Sampling Size 200 respondents Geographically Restricted to Karachi Convenience Sampling Techniques
24. Conclusion Severely low knowledge regarding Islamic credit cards Most of consumers have a negative perception about Islamic Credit Card Majority of people are willing to own/switch
25. Recommendations Banks should come up with more promotional campaigns Banks should develop a program so as to clear the misconceptions amongst most consumers. This will help improving the perception.
26. Chakravorti and Ted, (1997). Economic Perspectives: A Review from the Federal Reserve Bank of Chicago, Research Dept. of the Federal Reserve Bank of Chicago. University of California. Chapra, M. U. (1986). A discussion of money, banking and monetary policy in the light of Islamic teachings. Towards a Just Monetary System, pp. 55-56. Leicester: The Islamic Foundation. Masum Billah, M. (2004). Islamic Credit Card in Practice. In ICMIF Series of Articles: External papers (Takaful Islamic Finance). International Cooperative and Mutual Insurance Federation, URL: http://www.icmif.org/2k4takaful/site/documents/Islamic%20Credit%20Card.doc (14/03/2009) Wonglimpiyarat, J. (2005). Innovation Management in a Complex Economic Environment. Strategies of Competition in the Bank Card Business, pp. 21-25. Brighton: Sussex Academic Press. References