際際滷

際際滷Share a Scribd company logo
Sustainable Development
in Business Networks -
The Ecology of Dialogue and
Narratives in Management
Dr. Olaf Brugman
#ISSS2017 - 11 July 2017 -Vienna
Photo: Olaf Brugman 息
Introduction
Finance
Sustainable
Business
Dialogue Narratives
Networks
Develop-
ment
Collabor
ative
Source: Sta鍖ord Beer/Malik Management
Are we in control...on time?
Global Warming
not exceeding
+1.5 C
Eradicate hunger
and poverty
Stable
Financial
System
Renewable
Energy
Social Justice
and stability
Better
Business?
Partnership Rabobank - WWF
Dialogue put into action
Source: www.rabobank.com, 10 -07-2017
Crop - Livestock Farming
Integration project - Brazil - #SDG17
Photo: Olaf Brugman
Photo: Olaf Brugman
Roundtable on Responsible Soy - Multi-
Stakeholder Dialogue and Organisation
 Leading standard for responsible
production and trade of soybeans

 Legal compliance, fair labour
conditions, environmentally
responsible, continuous
improvement

 Only multi-stakeholder standard
for deforestation-free soybeans
production

 Reduction of agrochemicals

 Responsible sourcing for food
brands and retailers
Photo: RTRS
Photo: RTRS
Dialogue experiences
 Knowledge and
learning-oriented

 Critically cooperative

 Schismogenetic activism

Narratives:
is business the problem
or the solution?
Who is right?
It depends on who says so
Narrative 1:
Business is
the problem
Narrative 2:
Business is
the solution
Agree? Disagree? Agree to disagree?
Narrative 1:

Business is the problem
 Adverse impacts: indifference or
inability to correct
 Skewed distribution of power and
wealth
 Affected stakeholders not heard
 Lack of information
 Sensory or motor impairments
 Planetary boundaries
 External effects not priced Social Complexity. Art by Vilma Machado 息
Narrative 2:

Business is the solution
 Business can and should improve
sense of purpose, awareness,
commitments, policies,
management systems,
performance
 Do business responsibly
 Big data, arti鍖cial intelligence:
know more, do more
 Engage the issues better than
walking away
 Stakeholder dialogues and
partnership
Forest Souls. Art by Vilma Machado 息
- Fredmund Malik -
In: Corporate Policy and Corporate Governance, 2013
Sustainability is de鍖ned as
the attempt to determine
time horizons for
thinking, decision-making and action
Approaches to Sustainable Development
12
Corporate

Governance
Stakeholder

Dialogue
Managerial

Cybernetics
Leadership
E鍖ectiveness
Accountability
Remuneration
Shareholders

(e.g., Corporate
Governance
Codes)
Communication

Dialogue

Consultation

Consensus

Cooperation

(e.g., GIZ,
Wageningen UR)
Control-focused
Scienti鍖c
Model-based
Knowledge
Recursiveness
Effective
Organization
(e.g., VSM Model)
Voluntary

Standards
Design

Norms

Uniformity

Industry reference

In or Out

(e.g. OECD, UN
Global Compact,
supply chains)

ESG rating
External
Expert
Judgment
Social
Environmental
Governance
(e.g., Oekom
Research,
Sustainalytics)
Systems approach offers comprehensive control-
concept based on all aspects of organisation
Approach Aims to regulate Aimed at
Includes all aspects
of organisation?
Corporate
Governance
Leaders &
Shareholder
interests
Accountability

Transparency
No
Stakeholder
Dialogue
Conversation &
Consensus
Con鍖ict reduction

Consensus
No
Voluntary
Standards
Process & output of
value chains
Conformity

Transparency
No
ESG Ratings 
Transparency

Third parties
No
Managerial
Cybernetics
Control capacity
Model of e鍖ective
organisation
Yes
13
ISSS2017 Vienna Brugman Sustainable Development in Business Networks
ISSS2017 Vienna Brugman Sustainable Development in Business Networks
ISSS2017 Vienna Brugman Sustainable Development in Business Networks
ISSS2017 Vienna Brugman Sustainable Development in Business Networks
ISSS2017 Vienna Brugman Sustainable Development in Business Networks
ISSS2017 Vienna Brugman Sustainable Development in Business Networks
ISSS2017 Vienna Brugman Sustainable Development in Business Networks
ISSS2017 Vienna Brugman Sustainable Development in Business Networks
ISSS2017 Vienna Brugman Sustainable Development in Business Networks
How to learn?
 Control depends on Model-Knowledge

 Knowledge-Meaning-Narratives-Scenarios for action: context-bound

 Di鍖erent observers observe di鍖erent things, patterns, di鍖erences

 Listen, understand what people need

 To change requires:

 Change context/perspective

 Change language

 Change structure of system (e.g. S1-2-3-4-5 of Viable System Model)

 Change (perspective of) observer

 Change the (perceived) facts (invoke science;the map is not the territory)
23
Conclusions
 Learning is 鍖nding the
pattern that connects to
stay viable
 Dialogue is the way to
boost learning (increase
variety)
 Narratives pass on
simpli鍖ed thoughts (variety
reduction)
 The Ecology of Dialogue-
Learning-Narratives
functions at individual and
social systems level
Interactions. Art by Vilma Machado 息
Ad

Recommended

Sustainability is smart business (events industry)
Sustainability is smart business (events industry)
Michael Luehrs
Reporting 3.0: A Call for Participation
Reporting 3.0: A Call for Participation
Wayne Visser
The Sustainable Organization Library: A Perfect Resource to Underpin Your Sus...
The Sustainable Organization Library: A Perfect Resource to Underpin Your Sus...
gseresearch
Social trends for global business, some issues, some responses
Social trends for global business, some issues, some responses
Innovation Forum Publishing
Business Sustainability by Angus Ryan
Business Sustainability by Angus Ryan
Durban Chamber of Commerce and Industry
Credible evidence to support reform in fisheries management
Credible evidence to support reform in fisheries management
Mark Dickey-Collas
The future of B2B conferences
The future of B2B conferences
jpdoggett
Crow Sustaining Open Resources - A Very Brief Overview
Crow Sustaining Open Resources - A Very Brief Overview
National Information Standards Organization (NISO)
The BizBooster Model
The BizBooster Model
Candace Ngina Brathwaite
Legal Tech for sustainability governance
Legal Tech for sustainability governance
Ardea International
Compliance is an Opportunity: Leveraging Regulation
Compliance is an Opportunity: Leveraging Regulation
MediaPost
Joustra Ten+One Presentation
Joustra Ten+One Presentation
EllenMacArthurFoundation
Opening Keynote @ GLOBAL VALUE final conference
Opening Keynote @ GLOBAL VALUE final conference
Norma Sch旦nherr
Discussion presentation for SITE event "All the Way to the Top: Innovation, G...
Discussion presentation for SITE event "All the Way to the Top: Innovation, G...
Stockholm Institute of Transition Economics
The ISEAL Alliance: An Introduction
The ISEAL Alliance: An Introduction
ISEAL Alliance
BCI Zurich Webinar Report Launch Nov 16 2016
BCI Zurich Webinar Report Launch Nov 16 2016
Nick Wildgoose
Your small business meets sustainability (webinar for The ICG, October 2021)
Your small business meets sustainability (webinar for The ICG, October 2021)
Jon Gibbins
Score Presentation
Score Presentation
Info EDCW
Journey towards sustainability - An Evolution_Presentation made at NITK
Journey towards sustainability - An Evolution_Presentation made at NITK
Ekonnect Knowledge Foundation
Journey towards Sustainability - Evolution, Dr.P.Modak
Journey towards Sustainability - Evolution, Dr.P.Modak
Ekonnect Knowledge Foundation
GAN-Net Introduction
GAN-Net Introduction
globalactionnet
"Sustainability Trends within Supply Chain Management"
"Sustainability Trends within Supply Chain Management"
Lisa Geason-Bauer
Aligning Promise with Practice
Aligning Promise with Practice
The Hoffman Agency Asia Pacific
Introduction to GAN-Net
Introduction to GAN-Net
globalactionnet
2degrees Overview
2degrees Overview
Oliver Hurrey
Annual report 2013_netherlands
Annual report 2013_netherlands
KROTOASA FOUNDATION
ESG-Presentation for sustainability -.pptx
ESG-Presentation for sustainability -.pptx
surnil7785
Sustainability for Innovation & framework...
Sustainability for Innovation & framework...
Cyril Danthi
Ops forumsustainability presentationslidessept2012
Ops forumsustainability presentationslidessept2012
Ardea International
Green OD --Pacific Northwest OD Network
Green OD --Pacific Northwest OD Network
Rachel Lyn Rumson

More Related Content

What's hot (10)

The BizBooster Model
The BizBooster Model
Candace Ngina Brathwaite
Legal Tech for sustainability governance
Legal Tech for sustainability governance
Ardea International
Compliance is an Opportunity: Leveraging Regulation
Compliance is an Opportunity: Leveraging Regulation
MediaPost
Joustra Ten+One Presentation
Joustra Ten+One Presentation
EllenMacArthurFoundation
Opening Keynote @ GLOBAL VALUE final conference
Opening Keynote @ GLOBAL VALUE final conference
Norma Sch旦nherr
Discussion presentation for SITE event "All the Way to the Top: Innovation, G...
Discussion presentation for SITE event "All the Way to the Top: Innovation, G...
Stockholm Institute of Transition Economics
The ISEAL Alliance: An Introduction
The ISEAL Alliance: An Introduction
ISEAL Alliance
BCI Zurich Webinar Report Launch Nov 16 2016
BCI Zurich Webinar Report Launch Nov 16 2016
Nick Wildgoose
Your small business meets sustainability (webinar for The ICG, October 2021)
Your small business meets sustainability (webinar for The ICG, October 2021)
Jon Gibbins
Score Presentation
Score Presentation
Info EDCW
Legal Tech for sustainability governance
Legal Tech for sustainability governance
Ardea International
Compliance is an Opportunity: Leveraging Regulation
Compliance is an Opportunity: Leveraging Regulation
MediaPost
Opening Keynote @ GLOBAL VALUE final conference
Opening Keynote @ GLOBAL VALUE final conference
Norma Sch旦nherr
Discussion presentation for SITE event "All the Way to the Top: Innovation, G...
Discussion presentation for SITE event "All the Way to the Top: Innovation, G...
Stockholm Institute of Transition Economics
The ISEAL Alliance: An Introduction
The ISEAL Alliance: An Introduction
ISEAL Alliance
BCI Zurich Webinar Report Launch Nov 16 2016
BCI Zurich Webinar Report Launch Nov 16 2016
Nick Wildgoose
Your small business meets sustainability (webinar for The ICG, October 2021)
Your small business meets sustainability (webinar for The ICG, October 2021)
Jon Gibbins
Score Presentation
Score Presentation
Info EDCW

Similar to ISSS2017 Vienna Brugman Sustainable Development in Business Networks (20)

Journey towards sustainability - An Evolution_Presentation made at NITK
Journey towards sustainability - An Evolution_Presentation made at NITK
Ekonnect Knowledge Foundation
Journey towards Sustainability - Evolution, Dr.P.Modak
Journey towards Sustainability - Evolution, Dr.P.Modak
Ekonnect Knowledge Foundation
GAN-Net Introduction
GAN-Net Introduction
globalactionnet
"Sustainability Trends within Supply Chain Management"
"Sustainability Trends within Supply Chain Management"
Lisa Geason-Bauer
Aligning Promise with Practice
Aligning Promise with Practice
The Hoffman Agency Asia Pacific
Introduction to GAN-Net
Introduction to GAN-Net
globalactionnet
2degrees Overview
2degrees Overview
Oliver Hurrey
Annual report 2013_netherlands
Annual report 2013_netherlands
KROTOASA FOUNDATION
ESG-Presentation for sustainability -.pptx
ESG-Presentation for sustainability -.pptx
surnil7785
Sustainability for Innovation & framework...
Sustainability for Innovation & framework...
Cyril Danthi
Ops forumsustainability presentationslidessept2012
Ops forumsustainability presentationslidessept2012
Ardea International
Green OD --Pacific Northwest OD Network
Green OD --Pacific Northwest OD Network
Rachel Lyn Rumson
2. AIMA_Advanced Certificate in Sustainability Management.pdf
2. AIMA_Advanced Certificate in Sustainability Management.pdf
ssuser0d192c
Business & the Environment
Business & the Environment
tutor2u
Ops forumsustainability presentationslidessept2012
Ops forumsustainability presentationslidessept2012
Ardea International
Gbm notes by suraj
Gbm notes by suraj
Siraj Khan
SPLC 2018 Summit: Strategies for Implementing a Sustainable Procurement Program
SPLC 2018 Summit: Strategies for Implementing a Sustainable Procurement Program
SPLCouncil
ECOFORUM - Joel Carboni - Green Project Management
ECOFORUM - Joel Carboni - Green Project Management
仂亳舒亳 亠仆亠亟亢亠仂于 仂亠从仂于 束仂亠从仆亶 仍礌損
Turkish bank association event UNEP FI intro speech 7 february
Turkish bank association event UNEP FI intro speech 7 february
Harry Papageorgiou
Webinar: Reporting Matters 2019 - The State of Play
Webinar: Reporting Matters 2019 - The State of Play
CDSB
Journey towards sustainability - An Evolution_Presentation made at NITK
Journey towards sustainability - An Evolution_Presentation made at NITK
Ekonnect Knowledge Foundation
Journey towards Sustainability - Evolution, Dr.P.Modak
Journey towards Sustainability - Evolution, Dr.P.Modak
Ekonnect Knowledge Foundation
"Sustainability Trends within Supply Chain Management"
"Sustainability Trends within Supply Chain Management"
Lisa Geason-Bauer
Introduction to GAN-Net
Introduction to GAN-Net
globalactionnet
2degrees Overview
2degrees Overview
Oliver Hurrey
ESG-Presentation for sustainability -.pptx
ESG-Presentation for sustainability -.pptx
surnil7785
Sustainability for Innovation & framework...
Sustainability for Innovation & framework...
Cyril Danthi
Ops forumsustainability presentationslidessept2012
Ops forumsustainability presentationslidessept2012
Ardea International
Green OD --Pacific Northwest OD Network
Green OD --Pacific Northwest OD Network
Rachel Lyn Rumson
2. AIMA_Advanced Certificate in Sustainability Management.pdf
2. AIMA_Advanced Certificate in Sustainability Management.pdf
ssuser0d192c
Business & the Environment
Business & the Environment
tutor2u
Ops forumsustainability presentationslidessept2012
Ops forumsustainability presentationslidessept2012
Ardea International
Gbm notes by suraj
Gbm notes by suraj
Siraj Khan
SPLC 2018 Summit: Strategies for Implementing a Sustainable Procurement Program
SPLC 2018 Summit: Strategies for Implementing a Sustainable Procurement Program
SPLCouncil
Turkish bank association event UNEP FI intro speech 7 february
Turkish bank association event UNEP FI intro speech 7 february
Harry Papageorgiou
Webinar: Reporting Matters 2019 - The State of Play
Webinar: Reporting Matters 2019 - The State of Play
CDSB
Ad

More from International Society for the Systems Sciences (ISSS) (6)

#ISSS2018 Corvallis: Student Program
#ISSS2018 Corvallis: Student Program
International Society for the Systems Sciences (ISSS)
ISSS2017 Vienna - Laszlo - Leadership and Systemic Innovation
ISSS2017 Vienna - Laszlo - Leadership and Systemic Innovation
International Society for the Systems Sciences (ISSS)
#isss2016 Berlin - Kaufmann - Requirement Analysis on a virtual reality train...
#isss2016 Berlin - Kaufmann - Requirement Analysis on a virtual reality train...
International Society for the Systems Sciences (ISSS)
#isss2016 Berlin - Suehye Lee - Abstract expression capability with empirical...
#isss2016 Berlin - Suehye Lee - Abstract expression capability with empirical...
International Society for the Systems Sciences (ISSS)
#ISSS2015 Berlin - Gilbert et al - Understanding Systems Engineering Project ...
#ISSS2015 Berlin - Gilbert et al - Understanding Systems Engineering Project ...
International Society for the Systems Sciences (ISSS)
#isss2015 Berlin - Skytt et al - Interdisciplinary cooperation and ssytems mo...
#isss2015 Berlin - Skytt et al - Interdisciplinary cooperation and ssytems mo...
International Society for the Systems Sciences (ISSS)
Ad

Recently uploaded (15)

Briefing on the upcoming UNFSS +4 Stocktake
Briefing on the upcoming UNFSS +4 Stocktake
Francois Stepman
Political Polarization And Government Accountability.pptx
Political Polarization And Government Accountability.pptx
EverlyseLumantas
Josaya - Abstract for the research of the youth development.pdf
Josaya - Abstract for the research of the youth development.pdf
Josaya Injesi
Heating_Effect_of_Solar_Corona_Presentation.pptx
Heating_Effect_of_Solar_Corona_Presentation.pptx
Hanumamshukla
FL Studio Crack Full Version [Latest 2025]
FL Studio Crack Full Version [Latest 2025]
Jackson lithms
Pitch deck for any business presentation.pptx
Pitch deck for any business presentation.pptx
mukeshpurohit991
PEN TO PODIUM powerpoint presentation.pptx
PEN TO PODIUM powerpoint presentation.pptx
Vanessa accad
AC_Manufacturer_Strategy_Commercial_Government.pptx
AC_Manufacturer_Strategy_Commercial_Government.pptx
ajajsain
Bob Stewart Acts 18 06 18 2025.pptx
Bob Stewart Acts 18 06 18 2025.pptx
FamilyWorshipCenterD
2025-06-22 Abraham 04 (shared slides).pptx
2025-06-22 Abraham 04 (shared slides).pptx
Dale Wells
Google Algorithm Updates A Complete Guide for Digital Marketing Students.pdf
Google Algorithm Updates A Complete Guide for Digital Marketing Students.pdf
Nithinks37
Japan's Media and Telecom Markets: Evolution, Global Competition, and NTT Law...
Japan's Media and Telecom Markets: Evolution, Global Competition, and NTT Law...
Toshiya Jitsuzumi
Joy In The Journey 06 22 2025.pptx
Joy In The Journey 06 22 2025.pptx
FamilyWorshipCenterD
Section 4 - Islamic Civilization & Culture.pptx
Section 4 - Islamic Civilization & Culture.pptx
MianMuhammadUbaidUll
Itinerary ROHIS SMUNIC diperlukan untuk acara.pptx
Itinerary ROHIS SMUNIC diperlukan untuk acara.pptx
lukmanjavalatte
Briefing on the upcoming UNFSS +4 Stocktake
Briefing on the upcoming UNFSS +4 Stocktake
Francois Stepman
Political Polarization And Government Accountability.pptx
Political Polarization And Government Accountability.pptx
EverlyseLumantas
Josaya - Abstract for the research of the youth development.pdf
Josaya - Abstract for the research of the youth development.pdf
Josaya Injesi
Heating_Effect_of_Solar_Corona_Presentation.pptx
Heating_Effect_of_Solar_Corona_Presentation.pptx
Hanumamshukla
FL Studio Crack Full Version [Latest 2025]
FL Studio Crack Full Version [Latest 2025]
Jackson lithms
Pitch deck for any business presentation.pptx
Pitch deck for any business presentation.pptx
mukeshpurohit991
PEN TO PODIUM powerpoint presentation.pptx
PEN TO PODIUM powerpoint presentation.pptx
Vanessa accad
AC_Manufacturer_Strategy_Commercial_Government.pptx
AC_Manufacturer_Strategy_Commercial_Government.pptx
ajajsain
Bob Stewart Acts 18 06 18 2025.pptx
Bob Stewart Acts 18 06 18 2025.pptx
FamilyWorshipCenterD
2025-06-22 Abraham 04 (shared slides).pptx
2025-06-22 Abraham 04 (shared slides).pptx
Dale Wells
Google Algorithm Updates A Complete Guide for Digital Marketing Students.pdf
Google Algorithm Updates A Complete Guide for Digital Marketing Students.pdf
Nithinks37
Japan's Media and Telecom Markets: Evolution, Global Competition, and NTT Law...
Japan's Media and Telecom Markets: Evolution, Global Competition, and NTT Law...
Toshiya Jitsuzumi
Joy In The Journey 06 22 2025.pptx
Joy In The Journey 06 22 2025.pptx
FamilyWorshipCenterD
Section 4 - Islamic Civilization & Culture.pptx
Section 4 - Islamic Civilization & Culture.pptx
MianMuhammadUbaidUll
Itinerary ROHIS SMUNIC diperlukan untuk acara.pptx
Itinerary ROHIS SMUNIC diperlukan untuk acara.pptx
lukmanjavalatte

ISSS2017 Vienna Brugman Sustainable Development in Business Networks

  • 1. Sustainable Development in Business Networks - The Ecology of Dialogue and Narratives in Management Dr. Olaf Brugman #ISSS2017 - 11 July 2017 -Vienna Photo: Olaf Brugman 息
  • 3. Are we in control...on time? Global Warming not exceeding +1.5 C Eradicate hunger and poverty Stable Financial System Renewable Energy Social Justice and stability Better Business?
  • 4. Partnership Rabobank - WWF Dialogue put into action Source: www.rabobank.com, 10 -07-2017
  • 5. Crop - Livestock Farming Integration project - Brazil - #SDG17 Photo: Olaf Brugman Photo: Olaf Brugman
  • 6. Roundtable on Responsible Soy - Multi- Stakeholder Dialogue and Organisation Leading standard for responsible production and trade of soybeans Legal compliance, fair labour conditions, environmentally responsible, continuous improvement Only multi-stakeholder standard for deforestation-free soybeans production Reduction of agrochemicals Responsible sourcing for food brands and retailers Photo: RTRS Photo: RTRS
  • 7. Dialogue experiences Knowledge and learning-oriented Critically cooperative Schismogenetic activism Narratives: is business the problem or the solution?
  • 8. Who is right? It depends on who says so Narrative 1: Business is the problem Narrative 2: Business is the solution Agree? Disagree? Agree to disagree?
  • 9. Narrative 1: Business is the problem Adverse impacts: indifference or inability to correct Skewed distribution of power and wealth Affected stakeholders not heard Lack of information Sensory or motor impairments Planetary boundaries External effects not priced Social Complexity. Art by Vilma Machado 息
  • 10. Narrative 2: Business is the solution Business can and should improve sense of purpose, awareness, commitments, policies, management systems, performance Do business responsibly Big data, arti鍖cial intelligence: know more, do more Engage the issues better than walking away Stakeholder dialogues and partnership Forest Souls. Art by Vilma Machado 息
  • 11. - Fredmund Malik - In: Corporate Policy and Corporate Governance, 2013 Sustainability is de鍖ned as the attempt to determine time horizons for thinking, decision-making and action
  • 12. Approaches to Sustainable Development 12 Corporate Governance Stakeholder Dialogue Managerial Cybernetics Leadership E鍖ectiveness Accountability Remuneration Shareholders (e.g., Corporate Governance Codes) Communication Dialogue Consultation Consensus Cooperation (e.g., GIZ, Wageningen UR) Control-focused Scienti鍖c Model-based Knowledge Recursiveness Effective Organization (e.g., VSM Model) Voluntary Standards Design Norms Uniformity Industry reference In or Out (e.g. OECD, UN Global Compact, supply chains) ESG rating External Expert Judgment Social Environmental Governance (e.g., Oekom Research, Sustainalytics)
  • 13. Systems approach offers comprehensive control- concept based on all aspects of organisation Approach Aims to regulate Aimed at Includes all aspects of organisation? Corporate Governance Leaders & Shareholder interests Accountability Transparency No Stakeholder Dialogue Conversation & Consensus Con鍖ict reduction Consensus No Voluntary Standards Process & output of value chains Conformity Transparency No ESG Ratings Transparency Third parties No Managerial Cybernetics Control capacity Model of e鍖ective organisation Yes 13
  • 23. How to learn? Control depends on Model-Knowledge Knowledge-Meaning-Narratives-Scenarios for action: context-bound Di鍖erent observers observe di鍖erent things, patterns, di鍖erences Listen, understand what people need To change requires: Change context/perspective Change language Change structure of system (e.g. S1-2-3-4-5 of Viable System Model) Change (perspective of) observer Change the (perceived) facts (invoke science;the map is not the territory) 23
  • 24. Conclusions Learning is 鍖nding the pattern that connects to stay viable Dialogue is the way to boost learning (increase variety) Narratives pass on simpli鍖ed thoughts (variety reduction) The Ecology of Dialogue- Learning-Narratives functions at individual and social systems level Interactions. Art by Vilma Machado 息