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Louise Fisher discovers why Bare Minerals is sizzling haute for summer.
BE A
ofFORCE
BEAUTY

“The colours washed over her
skin like waves on a California
shore, mineral infused
formulas so pure they reflected
the beauty that shone from
within…”
As summer months roll in, winter’s layers are stripped back to reveal natural radi-
ance and laid-back luxe. Take a journey down a sun-kissed path of self discovery
and experience the make-up revolution that is Bare Minerals.
Launched in 1995 fresh out of San Francisco, the revolutionary brand which pio-
neered mineral makeup has just celebrated 20 years success. Taking the beauty
world by storm, their original foundation buffed its way into our lives offering
impeccable coverage with the air light consistency of confectioner’s sugar. Today,
the brand’s new products are so multitasking they inspire a complete make up
detox, taking us back to the “Bare Escentuals”.
“What if make up could rescue your skin?”
Our ‘make-under’ [as opposed to make-over] begins with a product so nourishing
it perfectly encapsulates the brand’s ethos of combining skincare and cosmet-
ics. Complexion Rescue, a tinted hydrating gel cream, blends flawlessly into skin
leaving it subtly enhanced and refreshingly cool. The unique formula, void of sili-
cones, parabens and oil, holds its water content on the outside of the emulsion,
meaning it becomes one with skin instead of coating the surface.
Brand creator, Leslie Blodgett, launched Complexion Rescue asking women:
“Don’t you want clean make up on your skin?” A concept that makes even makeup
maestros pause, [powder brush in hand] for thought.

Buffing on the electrolyte-rich formula with the dual fibre brush is the icing on the
paraben-free cake. It blends the product so seamlessly it acts as a magic wand
on manic Monday mornings when looking radiant and being on time seem an
impossible combination. Adding to this the olive-derived Squalane and marine
botanicals to stimulate and soften, Complexion Rescue revitalises the skin like a
dip in the Pacific.
“If eyes are the windows to the soul, let lashes be beautiful curtains”
TheLashDomination10in1mascaraallowseyestotakecontrolwithoutasmudge,
clump or flake in sight. Gleeful anticipation as the thick spiralled protwist180 wand
emerges from chic silver packaging and drenches lashes in mineral-loaded luxury.
Instantly lengthening and separating, it transforms lashes to create a Bambi-eyed
beach goddess look. The ergonomic channels in the brush coat lashes from
every angle in bold black colour making application not only easy but surprisingly
quick. If stamina is what you require, Lash Domination is no flake and will be your
faithful companion from hot sunny morning to steamy summer night.
“On that summer’s day she radiated with a passionate glow…”
Indulge in a fervent encounter with Pop of Passion blush balms. From vibrant
‘Papaya,’ and punchy pink ‘Posy,’ to subtly sun-kissed ‘Natural’, these irresistible
balms melt into skin achieving a post orgasmic glow. Vitamin E and passion fruit
seed oil nourish as the subtle sheen and vibrant hue make cheeks resound with a
lively pop. Weightless as air yet rich in colour, Pop of Passion replaces harsh lines
and contouring with natural vibrancy, blossoming effortlessly on the apples of the
cheeks to emulate a real blush.
As Leslie herself enthuses, enhancing one’s natural beauty is the trick to success
“Pretty is not enough. Pretty is nice. It’s fine. Pretty can
turn heads, but beauty? Beauty can change the world”
So take a load off this summer and dare to bare with the lightest, cleanest formu-
las that will make you glow with pleasure. LF

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Issue 12 Beauty - Bare Minerals

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Issue 12 Beauty - Bare Minerals