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Bar脹 Erkol
                             New Media, UX Design Lead at NTV




Saturday, February 5, 2011
Bar脹 Erkol
                                     New Media, UX Design Lead at NTV



            bariserkol@gmail.com
               twitter @bariserkol




Saturday, February 5, 2011
UX   User EXperience



Saturday, February 5, 2011
UXdesign   User Experience Design




Saturday, February 5, 2011
UXdesign
                             agency
                                        User Experience Design Agency




Saturday, February 5, 2011
UXdesign
                             agency
                             web tasar脹m st端dyosu deil
                             dijital ajans deil
                             yaz脹l脹m 鍖rmas脹 deil




Saturday, February 5, 2011
UXdesign
                             agency


                             kullan脹c脹 deneyimi tasarlar




Saturday, February 5, 2011
UXdesign
                             agency
                             - web tasar脹m st端dyolar脹 ile,
                             - dijital ajanslar ile,
                             - yaz脹l脹m 鍖rmalar脹 ile
                             ortaklaa 巽al脹arak projeyi
                             batan sona y旦netir.




Saturday, February 5, 2011
UXdesign
                                    agency
                                    - web tasar脹m st端dyolar脹 ile,
                                    - dijital ajanslar ile,
                             Tasar脹m Y旦netimi
                                    - yaz脹l脹m 鍖rmalar脹 ile
                                    ortaklaa 巽al脹arak projeyi
                                    batan sona y旦netir.




Saturday, February 5, 2011
Saturday, February 5, 2011
Strateji, marka ama巽lar脹n脹n
                                        kullan脹c脹 beklentilerini
                             UXdesign   kar脹layacak hale
                                        getirilmesidir.




Saturday, February 5, 2011
Dijital G端ndem
                                        Tasar脹m Trendleri
                                        irket Stratejisi
                                        聴 ve Kullan脹c脹 Beklentileri
                             UXdesign   Derinlemesine 赫旦噛鉛艶馨 ve
                                        M端lakat
                                        Persona Analizi ve Kullan脹c脹
                                        Senaryolar脹




Saturday, February 5, 2011
Tasar脹m, yarat脹lacak

                             UXdesign   deneyimin doru ve anlaml脹
                                        bir bi巽imde planlanmas脹d脹r.




Saturday, February 5, 2011
(Navigasyon) How a user moves around the site
                                        (Flow) How a user gets the next things they want to do
                                        (Orientation) How a user knows where

                             UXdesign   (Interaction) How the system invites and responds to user action
                                        (Content) What user will see on the page
                                        (Layout) How content is arranged on the page
                                        (Behaviors) How the system acts and make decisions




Saturday, February 5, 2011
Teknik, planlanan deneyimin

                             UXdesign   elle tutulur ve 巽al脹脹r hale
                                        getirilmesidir.




Saturday, February 5, 2011
n-y端z Kodlama

                             UXdesign   Arka-y端z Kodlama
                                        Kullan脹labilirlik Testleri




Saturday, February 5, 2011
UXdesign



Saturday, February 5, 2011
Kullan脹labilirlik Testleri
                             guerrilla usability testing




Saturday, February 5, 2011
聴nternet 端zerinden potansiyel
                             sat脹lar脹n yar脹s脹 kullan脹c脹lar脹n
                             istedii bilgiye ulaamamas脹
                             y端z端nden yap脹lamamaktad脹r
                                  UPA (Usability Professionals Association) Arat脹rma Sonu巽lar脹 2006




Saturday, February 5, 2011
聴nternet sitesi kullan脹labilirlii
                             problemleri y端z端nden y脹lda
                             ortalama 25 milyar Dolar kay脹p
                             yaanmaktad脹r.
                             UPA (Usability Professionals Association) Arat脹rma Sonu巽lar脹 2006




Saturday, February 5, 2011
Orta 旦l巽ekli bir Amerikan irketi
                             sadece intranet a脹n脹 kullan脹labilirlik
                             a巽脹s脹ndan gelitirerek 巽al脹anlar脹n脹n
                             端retkenliinde y脹lda 5 milyon Dolar
                             art脹 salayabilmektedir.
                             UPA (Usability Professionals Association) Arat脹rma Sonu巽lar脹 2006




Saturday, February 5, 2011
IBM websitesinde navigasyon
                              sorunlar脹n脹 巽旦zmek i巽in yap脹lan
                              modi鍖kasyon 巽al脹mas脹ndan sonra
                              sat脹lar %400 artm脹t脹r
                             UPA (Usability Professionals Association) Arat脹rma Sonu巽lar脹 2006




Saturday, February 5, 2011
Kullan脹labilirlik 巽al脹malar脹n脹n ard脹ndan
                                                                                         bir e-ticaret sitesinin sat脹lar脹n脹 %100
                                                                                         art脹rmas脹 doal g旦r端lmektedir.

                                                                                         Bir 巽ok sitede tasar脹m hatalar脹n脹n
              J. Nielsen
              "the king of usability" (Internet Magazine)
                                                                                         ortadan kald脹r脹lmas脹yla 10 sat脹n almas脹z
              "the guru of Web page usability" (The New York Times)
              "the next best thing to a true time machine" (USA Today)
                                                                                         geri d旦n端端n 9unun sat脹a
              "the smartest person on the Web" (ZDNet AnchorDesk)
              "the world's leading expert on Web usability" (U.S. News & World Report)   巽evrilebilecei d端端n端lmektedir.


Saturday, February 5, 2011
Saturday, February 5, 2011
Saturday, February 5, 2011
Kullan脹labilirlik Testleri
                                             1- G旦rsel ve iitsel destekli ekran yakalama analizleri
              UXdesign
               guerrilla usability testing
                                             2- Younluk ve 脹s脹 haritas脹 analizleri
                                             3- Uzaktan ekran yakalama analizleri
                                             4- 5sn Testleri
                                             5- E zamanl脹 kullan脹c脹 izleme & analizleri




Saturday, February 5, 2011
UXdesign
         guerrilla usability testing


        1- G旦rsel ve iitsel destekli ekran yakalama analizleri




Saturday, February 5, 2011
UXdesign
         guerrilla usability testing


        2- Younluk ve 脹s脹 haritas脹 analizleri




Saturday, February 5, 2011
UXdesign
         guerrilla usability testing


         3- Uzaktan ekran yakalama analizleri
                                                3.4
                 3.1




                 3.2                            3.5




                 3.3

                                                3.6




Saturday, February 5, 2011
UXdesign
         guerrilla usability testing


        4- 5sn Testleri
        4.1                            4.2   4.3




Saturday, February 5, 2011
UXdesign
         guerrilla usability testing


        5- E zamanl脹 kullan脹c脹 izleme & analizleri
        5.1                                5.2




Saturday, February 5, 2011
Kullan脹c脹y脹 Anlamak




Saturday, February 5, 2011
Kullan脹c脹y脹 Anlamak




Saturday, February 5, 2011
Kullan脹c脹y脹 Anlamak

                         USABILITY
                         TRUST
                         INTERACTIVITY
                         MARKETING MIX




Saturday, February 5, 2011
Kullan脹c脹y脹 Anlamak




Saturday, February 5, 2011
Kullan脹c脹y脹 Anlamak


        INCREASING
        MOTIVATION     Psychology   REMOVING
                                    FRICTION   Usability




Saturday, February 5, 2011
Kullan脹c脹y脹 Anlamak




                             USABILITY
                             TRUST
                             INTERACTIVITY
                             INTERACTIVITY
                             MARKETING MIX
                             MARKET聴NG MIX




Saturday, February 5, 2011
Kullan脹c脹y脹 Anlamak


                            pay attention to what users do, not what they say.
                                                                             JACOP NIELSEN




                                What do we know about people?




Saturday, February 5, 2011
Kullan脹c脹y脹 Anlamak


                            The details are not the details. They make the design.
                                                                              CHARLES EAMES




                             Which dentist office would you prefer?




Saturday, February 5, 2011
Hikaye Yaratmak




Saturday, February 5, 2011
Hikaye Yaratmak


                                Great stories, though, dont just happen
                                 randomly; they are designed.       Joseph John Campbell




Saturday, February 5, 2011
Hikaye Yaratmak

                            Stories can have long-lasting emotional impact.
                                                                      Joseph John Campbell




Saturday, February 5, 2011
UXdesigner   Yetileri neler olmal脹?




Saturday, February 5, 2011
Dijital d端nya nereye gidiyor?
                                                Markan脹n sekt旦r端nde d端nyada neler oluyor?

                             UXdesigner
                             dijital trendler
                                                Markan脹n rakipleri ne yap脹yor?
                                                T端rkiyede ses getiren iler neler?
                                                Markan脹n hedef kitlesi nerede, ne yap脹yor?
                                                Marka takip巽ilerinin beklentileri neler?




Saturday, February 5, 2011
赫旦噛鉛艶馨
                                                       Birebir g旦r端me
                                                       Fokus grup toplant脹lar脹

                             UXdesigner
                             kullan脹c脹 arast脹rmalar脹
                                                       Online anket uygulamalar脹
                                                       Kullan脹c脹 senaryosu gelitirme
                                                       Kullan脹labilirlik testleri
                                                       Younluk ve 脹s脹 haritas脹 analizleri
                                                       E zamanl脹 kullan脹c脹 deneyimi analizleri
                                                       G旦rsel ve iitsel destekli ekran yakalama analizleri
                                                       Web istatistik analizleri




Saturday, February 5, 2011
(Navigasyon) How a user moves around the site
                                               (Flow) How a user gets the next things they want to do
                                               (Orientation) How a user knows where
                             UXdesigner
                             arayuz tasar脹m脹
                                               (Interaction) How the system invites and responds to user action
                                               (Content) What user will see on the page
                                               (Layout) How content is arranged on the page
                                               (Behaviors) How the system acts and make decisions




Saturday, February 5, 2011
It is easy to miss something that youre not looking for




Saturday, February 5, 2011
Saturday, February 5, 2011
neri Kaynaklar
       Designing for Interaction / Dan Saffer / 2007 / 9780321432061

       Neuro Web Design-What makes them click? / Susan M. Weinschenk / 2009 / 9780321603609

       A Project Guide to UX Design / Russ Unger & Carolyn Chandler / 2009 / 9780321607379

       Web Style Guide / Patrick J. Lynch & Sarah Horton / 2001 / 9780300088984

       Grid Systems / Kimberly Elam/ 2004 / 9781568984650

       Thinking With Type / Ellen Lupton / 2004 / 9781568984483

       Web Design Navigation / Ed. Julius Wiedemann / 2008 / 9783836504966

       Layout / Gavin Ambrosse & Paul Harris / 2005 / 9782940373345

       Dont Make Me Think / Steve Krug / 2006 / 9780321344755




Saturday, February 5, 2011
teekk端r ederim




Saturday, February 5, 2011

More Related Content

Istanbul Bilgi University - Design Culture & Management Program // User Experience Design

  • 1. Bar脹 Erkol New Media, UX Design Lead at NTV Saturday, February 5, 2011
  • 2. Bar脹 Erkol New Media, UX Design Lead at NTV bariserkol@gmail.com twitter @bariserkol Saturday, February 5, 2011
  • 3. UX User EXperience Saturday, February 5, 2011
  • 4. UXdesign User Experience Design Saturday, February 5, 2011
  • 5. UXdesign agency User Experience Design Agency Saturday, February 5, 2011
  • 6. UXdesign agency web tasar脹m st端dyosu deil dijital ajans deil yaz脹l脹m 鍖rmas脹 deil Saturday, February 5, 2011
  • 7. UXdesign agency kullan脹c脹 deneyimi tasarlar Saturday, February 5, 2011
  • 8. UXdesign agency - web tasar脹m st端dyolar脹 ile, - dijital ajanslar ile, - yaz脹l脹m 鍖rmalar脹 ile ortaklaa 巽al脹arak projeyi batan sona y旦netir. Saturday, February 5, 2011
  • 9. UXdesign agency - web tasar脹m st端dyolar脹 ile, - dijital ajanslar ile, Tasar脹m Y旦netimi - yaz脹l脹m 鍖rmalar脹 ile ortaklaa 巽al脹arak projeyi batan sona y旦netir. Saturday, February 5, 2011
  • 11. Strateji, marka ama巽lar脹n脹n kullan脹c脹 beklentilerini UXdesign kar脹layacak hale getirilmesidir. Saturday, February 5, 2011
  • 12. Dijital G端ndem Tasar脹m Trendleri irket Stratejisi 聴 ve Kullan脹c脹 Beklentileri UXdesign Derinlemesine 赫旦噛鉛艶馨 ve M端lakat Persona Analizi ve Kullan脹c脹 Senaryolar脹 Saturday, February 5, 2011
  • 13. Tasar脹m, yarat脹lacak UXdesign deneyimin doru ve anlaml脹 bir bi巽imde planlanmas脹d脹r. Saturday, February 5, 2011
  • 14. (Navigasyon) How a user moves around the site (Flow) How a user gets the next things they want to do (Orientation) How a user knows where UXdesign (Interaction) How the system invites and responds to user action (Content) What user will see on the page (Layout) How content is arranged on the page (Behaviors) How the system acts and make decisions Saturday, February 5, 2011
  • 15. Teknik, planlanan deneyimin UXdesign elle tutulur ve 巽al脹脹r hale getirilmesidir. Saturday, February 5, 2011
  • 16. n-y端z Kodlama UXdesign Arka-y端z Kodlama Kullan脹labilirlik Testleri Saturday, February 5, 2011
  • 18. Kullan脹labilirlik Testleri guerrilla usability testing Saturday, February 5, 2011
  • 19. 聴nternet 端zerinden potansiyel sat脹lar脹n yar脹s脹 kullan脹c脹lar脹n istedii bilgiye ulaamamas脹 y端z端nden yap脹lamamaktad脹r UPA (Usability Professionals Association) Arat脹rma Sonu巽lar脹 2006 Saturday, February 5, 2011
  • 20. 聴nternet sitesi kullan脹labilirlii problemleri y端z端nden y脹lda ortalama 25 milyar Dolar kay脹p yaanmaktad脹r. UPA (Usability Professionals Association) Arat脹rma Sonu巽lar脹 2006 Saturday, February 5, 2011
  • 21. Orta 旦l巽ekli bir Amerikan irketi sadece intranet a脹n脹 kullan脹labilirlik a巽脹s脹ndan gelitirerek 巽al脹anlar脹n脹n 端retkenliinde y脹lda 5 milyon Dolar art脹 salayabilmektedir. UPA (Usability Professionals Association) Arat脹rma Sonu巽lar脹 2006 Saturday, February 5, 2011
  • 22. IBM websitesinde navigasyon sorunlar脹n脹 巽旦zmek i巽in yap脹lan modi鍖kasyon 巽al脹mas脹ndan sonra sat脹lar %400 artm脹t脹r UPA (Usability Professionals Association) Arat脹rma Sonu巽lar脹 2006 Saturday, February 5, 2011
  • 23. Kullan脹labilirlik 巽al脹malar脹n脹n ard脹ndan bir e-ticaret sitesinin sat脹lar脹n脹 %100 art脹rmas脹 doal g旦r端lmektedir. Bir 巽ok sitede tasar脹m hatalar脹n脹n J. Nielsen "the king of usability" (Internet Magazine) ortadan kald脹r脹lmas脹yla 10 sat脹n almas脹z "the guru of Web page usability" (The New York Times) "the next best thing to a true time machine" (USA Today) geri d旦n端端n 9unun sat脹a "the smartest person on the Web" (ZDNet AnchorDesk) "the world's leading expert on Web usability" (U.S. News & World Report) 巽evrilebilecei d端端n端lmektedir. Saturday, February 5, 2011
  • 26. Kullan脹labilirlik Testleri 1- G旦rsel ve iitsel destekli ekran yakalama analizleri UXdesign guerrilla usability testing 2- Younluk ve 脹s脹 haritas脹 analizleri 3- Uzaktan ekran yakalama analizleri 4- 5sn Testleri 5- E zamanl脹 kullan脹c脹 izleme & analizleri Saturday, February 5, 2011
  • 27. UXdesign guerrilla usability testing 1- G旦rsel ve iitsel destekli ekran yakalama analizleri Saturday, February 5, 2011
  • 28. UXdesign guerrilla usability testing 2- Younluk ve 脹s脹 haritas脹 analizleri Saturday, February 5, 2011
  • 29. UXdesign guerrilla usability testing 3- Uzaktan ekran yakalama analizleri 3.4 3.1 3.2 3.5 3.3 3.6 Saturday, February 5, 2011
  • 30. UXdesign guerrilla usability testing 4- 5sn Testleri 4.1 4.2 4.3 Saturday, February 5, 2011
  • 31. UXdesign guerrilla usability testing 5- E zamanl脹 kullan脹c脹 izleme & analizleri 5.1 5.2 Saturday, February 5, 2011
  • 34. Kullan脹c脹y脹 Anlamak USABILITY TRUST INTERACTIVITY MARKETING MIX Saturday, February 5, 2011
  • 36. Kullan脹c脹y脹 Anlamak INCREASING MOTIVATION Psychology REMOVING FRICTION Usability Saturday, February 5, 2011
  • 37. Kullan脹c脹y脹 Anlamak USABILITY TRUST INTERACTIVITY INTERACTIVITY MARKETING MIX MARKET聴NG MIX Saturday, February 5, 2011
  • 38. Kullan脹c脹y脹 Anlamak pay attention to what users do, not what they say. JACOP NIELSEN What do we know about people? Saturday, February 5, 2011
  • 39. Kullan脹c脹y脹 Anlamak The details are not the details. They make the design. CHARLES EAMES Which dentist office would you prefer? Saturday, February 5, 2011
  • 41. Hikaye Yaratmak Great stories, though, dont just happen randomly; they are designed. Joseph John Campbell Saturday, February 5, 2011
  • 42. Hikaye Yaratmak Stories can have long-lasting emotional impact. Joseph John Campbell Saturday, February 5, 2011
  • 43. UXdesigner Yetileri neler olmal脹? Saturday, February 5, 2011
  • 44. Dijital d端nya nereye gidiyor? Markan脹n sekt旦r端nde d端nyada neler oluyor? UXdesigner dijital trendler Markan脹n rakipleri ne yap脹yor? T端rkiyede ses getiren iler neler? Markan脹n hedef kitlesi nerede, ne yap脹yor? Marka takip巽ilerinin beklentileri neler? Saturday, February 5, 2011
  • 45. 赫旦噛鉛艶馨 Birebir g旦r端me Fokus grup toplant脹lar脹 UXdesigner kullan脹c脹 arast脹rmalar脹 Online anket uygulamalar脹 Kullan脹c脹 senaryosu gelitirme Kullan脹labilirlik testleri Younluk ve 脹s脹 haritas脹 analizleri E zamanl脹 kullan脹c脹 deneyimi analizleri G旦rsel ve iitsel destekli ekran yakalama analizleri Web istatistik analizleri Saturday, February 5, 2011
  • 46. (Navigasyon) How a user moves around the site (Flow) How a user gets the next things they want to do (Orientation) How a user knows where UXdesigner arayuz tasar脹m脹 (Interaction) How the system invites and responds to user action (Content) What user will see on the page (Layout) How content is arranged on the page (Behaviors) How the system acts and make decisions Saturday, February 5, 2011
  • 47. It is easy to miss something that youre not looking for Saturday, February 5, 2011
  • 49. neri Kaynaklar Designing for Interaction / Dan Saffer / 2007 / 9780321432061 Neuro Web Design-What makes them click? / Susan M. Weinschenk / 2009 / 9780321603609 A Project Guide to UX Design / Russ Unger & Carolyn Chandler / 2009 / 9780321607379 Web Style Guide / Patrick J. Lynch & Sarah Horton / 2001 / 9780300088984 Grid Systems / Kimberly Elam/ 2004 / 9781568984650 Thinking With Type / Ellen Lupton / 2004 / 9781568984483 Web Design Navigation / Ed. Julius Wiedemann / 2008 / 9783836504966 Layout / Gavin Ambrosse & Paul Harris / 2005 / 9782940373345 Dont Make Me Think / Steve Krug / 2006 / 9780321344755 Saturday, February 5, 2011