4. UXdesign User Experience Design
Saturday, February 5, 2011
5. UXdesign
agency
User Experience Design Agency
Saturday, February 5, 2011
6. UXdesign
agency
web tasar脹m st端dyosu deil
dijital ajans deil
yaz脹l脹m 鍖rmas脹 deil
Saturday, February 5, 2011
7. UXdesign
agency
kullan脹c脹 deneyimi tasarlar
Saturday, February 5, 2011
8. UXdesign
agency
- web tasar脹m st端dyolar脹 ile,
- dijital ajanslar ile,
- yaz脹l脹m 鍖rmalar脹 ile
ortaklaa 巽al脹arak projeyi
batan sona y旦netir.
Saturday, February 5, 2011
9. UXdesign
agency
- web tasar脹m st端dyolar脹 ile,
- dijital ajanslar ile,
Tasar脹m Y旦netimi
- yaz脹l脹m 鍖rmalar脹 ile
ortaklaa 巽al脹arak projeyi
batan sona y旦netir.
Saturday, February 5, 2011
11. Strateji, marka ama巽lar脹n脹n
kullan脹c脹 beklentilerini
UXdesign kar脹layacak hale
getirilmesidir.
Saturday, February 5, 2011
12. Dijital G端ndem
Tasar脹m Trendleri
irket Stratejisi
聴 ve Kullan脹c脹 Beklentileri
UXdesign Derinlemesine 赫旦噛鉛艶馨 ve
M端lakat
Persona Analizi ve Kullan脹c脹
Senaryolar脹
Saturday, February 5, 2011
13. Tasar脹m, yarat脹lacak
UXdesign deneyimin doru ve anlaml脹
bir bi巽imde planlanmas脹d脹r.
Saturday, February 5, 2011
14. (Navigasyon) How a user moves around the site
(Flow) How a user gets the next things they want to do
(Orientation) How a user knows where
UXdesign (Interaction) How the system invites and responds to user action
(Content) What user will see on the page
(Layout) How content is arranged on the page
(Behaviors) How the system acts and make decisions
Saturday, February 5, 2011
20. 聴nternet sitesi kullan脹labilirlii
problemleri y端z端nden y脹lda
ortalama 25 milyar Dolar kay脹p
yaanmaktad脹r.
UPA (Usability Professionals Association) Arat脹rma Sonu巽lar脹 2006
Saturday, February 5, 2011
21. Orta 旦l巽ekli bir Amerikan irketi
sadece intranet a脹n脹 kullan脹labilirlik
a巽脹s脹ndan gelitirerek 巽al脹anlar脹n脹n
端retkenliinde y脹lda 5 milyon Dolar
art脹 salayabilmektedir.
UPA (Usability Professionals Association) Arat脹rma Sonu巽lar脹 2006
Saturday, February 5, 2011
22. IBM websitesinde navigasyon
sorunlar脹n脹 巽旦zmek i巽in yap脹lan
modi鍖kasyon 巽al脹mas脹ndan sonra
sat脹lar %400 artm脹t脹r
UPA (Usability Professionals Association) Arat脹rma Sonu巽lar脹 2006
Saturday, February 5, 2011
23. Kullan脹labilirlik 巽al脹malar脹n脹n ard脹ndan
bir e-ticaret sitesinin sat脹lar脹n脹 %100
art脹rmas脹 doal g旦r端lmektedir.
Bir 巽ok sitede tasar脹m hatalar脹n脹n
J. Nielsen
"the king of usability" (Internet Magazine)
ortadan kald脹r脹lmas脹yla 10 sat脹n almas脹z
"the guru of Web page usability" (The New York Times)
"the next best thing to a true time machine" (USA Today)
geri d旦n端端n 9unun sat脹a
"the smartest person on the Web" (ZDNet AnchorDesk)
"the world's leading expert on Web usability" (U.S. News & World Report) 巽evrilebilecei d端端n端lmektedir.
Saturday, February 5, 2011
38. Kullan脹c脹y脹 Anlamak
pay attention to what users do, not what they say.
JACOP NIELSEN
What do we know about people?
Saturday, February 5, 2011
39. Kullan脹c脹y脹 Anlamak
The details are not the details. They make the design.
CHARLES EAMES
Which dentist office would you prefer?
Saturday, February 5, 2011
41. Hikaye Yaratmak
Great stories, though, dont just happen
randomly; they are designed. Joseph John Campbell
Saturday, February 5, 2011
42. Hikaye Yaratmak
Stories can have long-lasting emotional impact.
Joseph John Campbell
Saturday, February 5, 2011
43. UXdesigner Yetileri neler olmal脹?
Saturday, February 5, 2011
44. Dijital d端nya nereye gidiyor?
Markan脹n sekt旦r端nde d端nyada neler oluyor?
UXdesigner
dijital trendler
Markan脹n rakipleri ne yap脹yor?
T端rkiyede ses getiren iler neler?
Markan脹n hedef kitlesi nerede, ne yap脹yor?
Marka takip巽ilerinin beklentileri neler?
Saturday, February 5, 2011
45. 赫旦噛鉛艶馨
Birebir g旦r端me
Fokus grup toplant脹lar脹
UXdesigner
kullan脹c脹 arast脹rmalar脹
Online anket uygulamalar脹
Kullan脹c脹 senaryosu gelitirme
Kullan脹labilirlik testleri
Younluk ve 脹s脹 haritas脹 analizleri
E zamanl脹 kullan脹c脹 deneyimi analizleri
G旦rsel ve iitsel destekli ekran yakalama analizleri
Web istatistik analizleri
Saturday, February 5, 2011
46. (Navigasyon) How a user moves around the site
(Flow) How a user gets the next things they want to do
(Orientation) How a user knows where
UXdesigner
arayuz tasar脹m脹
(Interaction) How the system invites and responds to user action
(Content) What user will see on the page
(Layout) How content is arranged on the page
(Behaviors) How the system acts and make decisions
Saturday, February 5, 2011
47. It is easy to miss something that youre not looking for
Saturday, February 5, 2011
49. neri Kaynaklar
Designing for Interaction / Dan Saffer / 2007 / 9780321432061
Neuro Web Design-What makes them click? / Susan M. Weinschenk / 2009 / 9780321603609
A Project Guide to UX Design / Russ Unger & Carolyn Chandler / 2009 / 9780321607379
Web Style Guide / Patrick J. Lynch & Sarah Horton / 2001 / 9780300088984
Grid Systems / Kimberly Elam/ 2004 / 9781568984650
Thinking With Type / Ellen Lupton / 2004 / 9781568984483
Web Design Navigation / Ed. Julius Wiedemann / 2008 / 9783836504966
Layout / Gavin Ambrosse & Paul Harris / 2005 / 9782940373345
Dont Make Me Think / Steve Krug / 2006 / 9780321344755
Saturday, February 5, 2011