It ain't about the money honey - Startup Marketing at no cost
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This document discusses marketing strategies for startups with limited budgets. It provides several case studies of marketing campaigns done with budgets between 15k-20k that went viral. It also proposes 5 ideas for low-budget marketing campaigns, such as growing plants in teams to share on social media, writing letters by hand to customers, creating a comic strip with company characters, personifying software components in fictional fights, and greeting customers at the airport with signs and smiles. The overall message is that marketing for startups should be idea-driven rather than budget-driven and can be very effective with limited funds through creativity, community involvement, and psychological tactics.
It ain't about the money honey - Startup Marketing at no cost
- 1. It aint about the money honey Birla - http://bkbirla.in/ Founder AdalBdal, Chief Music Officer @ Bhoole Bisre Geet, CTO @AskLaila, Advisor TroubkeMakers, SEO Maverick, Free Startup Mentor, PJ Artist, Foodie, Poet
- 2. So whats your budget Oh yeah, I was waiting to be robbed Marketing has to be idea driven, not budget
- 3. Corporate vs Startup Marketing Money Time, Energy, Imagination, Information Budget, then spend Sample, analyze, than budget Established processes Psychology+Intuition Army Terrorist Monologue Dialogue Attention Trust
- 4. MOM - More On Marketing Marketing is not advertising You cant do all your marketing yourself Respect your audience I need an ad agency Oh, so you are a Madrasi Marketing is 90% psychology
- 5. Case Study 1 - The Lazy and Multitasker Guys are lazy and women multitask Created a laziness contest for guys and multi tasking contest for women Both were seeded and then went viral Spammed mailboxes of Overall budget - 15K each Overall reach - 5K
- 6. Case Study 2 - The kites and soccer Organized kite festivals and soccer games Telling people what they can do with time saved and embed the brand Budget - 20k
- 7. Case Study 3 - Curious case of Ms Neha Singh Freecharge made a Social profile Neha Singh Neha won them initial customers Neha also helped them figure out that mistrust is what they have to fight
- 8. Case Study 4 - Potluck Republic Day Women cook food at home Customers eat free
- 9. Idea 1 - Plant growing Make various teams in your company grow plants Share stories of growth on your social media accounts Get community involved
- 10. Idea 2 - Write letters When was the last time you received a real letter Use your handwriting and ask kids to sketch stuff Use our postal department
- 11. Idea 3 - Comic Strip How to build characters Use bitstrips to engage audience
- 12. Idea 4 - Software fighting Transform software components into personalities Make them talk to each other Build content around the fights
- 13. Idea 5 - Go to Airport Hold placards on arrivals And smile
- 14. Thanks