IT Benchmarking
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Presentation by Dr. Andreas Maaser of Telefonica Germany at the EOA Summit & Awards, Madrid, 21st June 2011
IT Benchmarking
- 1. IT Benchmarking 21.06.2011 Dr. Andreas Maaser
- 2. 1Dr. Andreas Maaser in confidence 01 Company profile 02 Telef嘆nica Germany - IT outsourcing 03 Key performance indicators 04 Benchmarking 05 Working group IT Benchmarking 06 First results; next steps
- 3. Telef坦nica Germany is part of Telef坦nica S.A., one of the biggest internationally operating telecommunications companies in the world. 2Dr. Andreas Maaser in confidence Mobile Telecommunication Mobile Internet Internet access Fixed network telephony Virtual Private Networks, security and hosting Broadband wholesale Portfolio More than 20 million customers, 17,03 m mobile customers and more than 2,6 m DSL customers More than 1,1 million broadband connections (ULL) through partners Revenue in Q1/2011: 1,23 billion Euros Network coverage : 99% Mobile voice, 95% DSL and fixed network telephony, 98% Mobile Data, LTE next-generation mobile technology 01 Facts & Figures 1995 Foundation of VIAG Interkom (as a joint venture between VIAG AG, British Telecommunications &Telenor) 2002 VIAG Interkom becomes o2 Germany 2006 o2 becomes part of the Telef坦nica group 2011 Integration HanseNet; Telef坦nica o2 Germany becomes Telef坦nica Germany; LTE Roll-out History
- 4. 3Dr. Andreas Maaser in confidence 02 Telef坦nica Germany has experience in successful IT outsourcing for several years. Produc- tion Quality Ass. DevelopmentPlanning & Capacity Management Planning E2E Analysis Analysis Coding & CT Integration E2E Test Launch offshore: 60% onsite: 40% internal & external offshore: 80% onsite: 20% internal & external Shareofoffshore activities 0 25 50 75 100% 2011201020092008
- 5. 4 03 Key performance indicators were used to manage and compare the different vendors. Dr. Andreas Maaser in confidence DefinitionKPI Cost Onshore/Offshore Ratio On-/Offshore MDs/ Total MDs Average Dayrate Total Cost/ MDs other KPIs Governance Effort Internal MDs/ Deliveryvolume Scalability Availability of resources Ratio Cost E2E Test - Development Cost E2E Test/ Cost Development Contracted KPIs Quality Defect Density MDs/ Defects Defect Ratio Production/E2E Production Defects/ E2E Defects Service Level Agreement Reaction Time/ Resolution Time Productivity Function Point Analysis Function Points / PM MD = Mandays PM = Person Month
- 6. After transition new vendor exceeded expectations Company internal benchmark difficult due to different technologies, methodologies, scope, etc. 5Dr. Andreas Maaser in confidence 04 Benchmarking reasons for benchmarking on operational level. IT outsourcing start transition time progress Available IT Benchmarks on the market: too generic or high level doesn卒t reflect different methodologies, technologies, etc. definition of metrics can be misinterpreted definition cannot be adapted on specific conditions no option to get in touch with other benchmarking participants
- 7. Working group IT Benchmarking was initiated together with European Outsourcing Association Germany e.V. 6Dr. Andreas Maaser in confidence comparison of outsourcing services on an operational level projects with different parameters and methodologies of software development (e.g. Waterfall, Scrum) companies with offshore IT development users-only benchmarking working group regular workshops definition of commonly accepted metrics of benchmarking parameters to ensure comparability discussion of results (current metrics: defect density & test effort) confidence based on NDA 05 Target Approach Members Scope
- 8. 7 Working group IT Benchmarking first comparable results and the exchange of experiences give clear indications about success factors in outsourcing. 06 Benchmarking metrics which are in place and have been compared: Test Effort Defect Density splitted for different technologies & methodologies Next steps: Definition and comparison of Productivity Scope enhancement regarding other metrics expansion of working group to widen data base EOA Germany Dr. J旦rg Stimmer (joerg.stimmer@plixos.com) Prof. Dr. Wolfgang Fritzemeyer (wolfgang.fritzemeyer@bake rnet.com) Telef坦nica Germany Dr. Andreas Maaser (andreas.maaser@o2.com) First results Contact Dr. Andreas Maaser in confidence