際際滷

際際滷Share a Scribd company logo

It coffee shop_V2

Download as PPTX, PDF
Bin R畛t
Bin R畛t

This document summarizes a marketing plan for a proposed coffee shop called Expression Coffee Shop. The shop will be located near IT universities in Hanoi and aims to serve IT students and professionals. The plan outlines the ownership structure, mission, situational analysis including strengths, weaknesses, opportunities, threats and market needs. It discusses targeting the 18-55 age range and setting competitive pricing. The marketing strategy focuses on quality, service, atmosphere and advertising through online, SMS and university channels. Financial projections include break-even point and 5-year sales forecast. Performance will be monitored through revenue, expenses and customer satisfaction metrics.

1 of 21
It coffee shop_V2
CONTENT Executive summary Situational analysis Marketing strategy Financial projection Implementation control
EXECUTIVE SUMMARY Coffee shop for IT is a coffee shop located at HACINCO student vilage in Nhan Chinh village, Thanh Xuan district, Hanoi favorably locates among big Universities of the country. We aim to serve the students of IT that everybody can work, communication in information technology. Expression coffee shop serves all type of coffee to provide refreshment.
THE DIRECTORS Legal form of ownership: We have decided to operate this business as a partnership, with us each specializing in our own areas. This can be seen as follows: Le Xuan My Hanh: Technical Support Manager Duong Manh Tuan: General Manager Vu Dinh Hung: Finance Manager
MISSION STATEMENT To provide a friendly community support through customer involvement, comfortable atmosphere where the customer can receive quality, service and entertainment at a reasonable price.
SITUATIONAL ANALYSIS Market SWOT Analysis Key to sucess
MARKET NEED Customer Competitive Convenience services pricing The area of coffee Servicing the customer Expression pricing shop is convenient with superior attention. scheme will be based for information Servicing the customer on a competitive technology customer with superior attention pricing model with because it is near to is what the employee other similar product college area. are trained to provide. providers
SWOT ANALYSIS Strength : Ensure quality of product Focusing on customer IT and preferences Pricing policy Convenient area Friendly environment
SWOT ANALYSIS Weakness : Existing competitors Limited range of coffee Difficult to maintain
SWOT ANALYSIS Opportunity : Introduce online/ telephone order system Developing new product and services in future Books for IT, line network high quality. Threats : Government rules and regulation
KEY TO SUCCESS Convenience Customer attention Pricing policy
MARKETING STRATEGY Objectives Target market Advertisement
GOAL - OBJECTIVES Goal Generate monthly sales revenues of 3% of the target market within 18 months of opening. Objectives Maintain a high standard of quality and service Ensure a friendly comfortable atmosphere Place monthly ads in schools, university. Retain customer satisfaction
TARGET CUSTOMER The customer will be between 18 to 55 years old. Middle class, students, professionals, and youngsters who like IT
ADVERTISEMENT Online marketing SEO / Google AdWords Facebook Fan page Forum seeding SMS marketing Exchange logo
MARKETING MIX Customer services Promotion Pricing
FINANCIAL PROJECTION
BREAK EVEN POINT
FORECASTED SALES FOR FIVE YEAR
IMPLEMENTATION CONTROL The purpose of expression marketing plan is to serve as guide for the business. The following area will be monitoring to gauge performance: Revenue: monthly and annual Expenses : monthly and annual Customer satisfaction
It coffee shop_V2

More Related Content

It coffee shop_V2

  • 2. CONTENT Executive summary Situational analysis Marketing strategy Financial projection Implementation control
  • 3. EXECUTIVE SUMMARY Coffee shop for IT is a coffee shop located at HACINCO student vilage in Nhan Chinh village, Thanh Xuan district, Hanoi favorably locates among big Universities of the country. We aim to serve the students of IT that everybody can work, communication in information technology. Expression coffee shop serves all type of coffee to provide refreshment.
  • 4. THE DIRECTORS Legal form of ownership: We have decided to operate this business as a partnership, with us each specializing in our own areas. This can be seen as follows: Le Xuan My Hanh: Technical Support Manager Duong Manh Tuan: General Manager Vu Dinh Hung: Finance Manager
  • 5. MISSION STATEMENT To provide a friendly community support through customer involvement, comfortable atmosphere where the customer can receive quality, service and entertainment at a reasonable price.
  • 6. SITUATIONAL ANALYSIS Market SWOT Analysis Key to sucess
  • 7. MARKET NEED Customer Competitive Convenience services pricing The area of coffee Servicing the customer Expression pricing shop is convenient with superior attention. scheme will be based for information Servicing the customer on a competitive technology customer with superior attention pricing model with because it is near to is what the employee other similar product college area. are trained to provide. providers
  • 8. SWOT ANALYSIS Strength : Ensure quality of product Focusing on customer IT and preferences Pricing policy Convenient area Friendly environment
  • 9. SWOT ANALYSIS Weakness : Existing competitors Limited range of coffee Difficult to maintain
  • 10. SWOT ANALYSIS Opportunity : Introduce online/ telephone order system Developing new product and services in future Books for IT, line network high quality. Threats : Government rules and regulation
  • 11. KEY TO SUCCESS Convenience Customer attention Pricing policy
  • 12. MARKETING STRATEGY Objectives Target market Advertisement
  • 13. GOAL - OBJECTIVES Goal Generate monthly sales revenues of 3% of the target market within 18 months of opening. Objectives Maintain a high standard of quality and service Ensure a friendly comfortable atmosphere Place monthly ads in schools, university. Retain customer satisfaction
  • 14. TARGET CUSTOMER The customer will be between 18 to 55 years old. Middle class, students, professionals, and youngsters who like IT
  • 15. ADVERTISEMENT Online marketing SEO / Google AdWords Facebook Fan page Forum seeding SMS marketing Exchange logo
  • 16. MARKETING MIX Customer services Promotion Pricing
  • 19. FORECASTED SALES FOR FIVE YEAR
  • 20. IMPLEMENTATION CONTROL The purpose of expression marketing plan is to serve as guide for the business. The following area will be monitoring to gauge performance: Revenue: monthly and annual Expenses : monthly and annual Customer satisfaction

Editor's Notes

  1. such as National University of Social Science and Humanity, National University of Natural Science, University of Law, University of Architecture, Phuong Dong University , FPT-APTECH, NIIT, Amsterdam High School
  2. Expression is in its first year of business as a start-up business. It recognized the fact that a comprehensive, strategic marketing plan is required to ensure profitability and success. Expression offers verity in coffee. The market need is for coffee shop that provide refreshment, convenience and reasonable price charged. Situational analysis also include