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Information Technology as an
enabler of entrepreneurial
ventures
Srinivasan Tatachari
srinivasan.tatachari@iimu.ac.in
Task: Answer the following
 What is the latest set of product offerings from flipkart?
 What is the profitability of educational institutions in Kota?
 How many dealerships of Maruti Suzuki exist in Karnataka?
 What is the social impact of Jaipur Rugs in Rajasthan?
My experience with IT during the doctoral
journey
Ideas
Collaboration
Work better
Latest research
Save environment
Anytime/Anyplace access
Internet
IT enables creating or reinventing your
business
Idea
Research
Visibility
Functioning
Growing
Internet
Tools for storing ideas
Mindmap
Xmind
Image source: Xmind website
Tools for storing notes
Evernote
Image source: Evernote website
Tools for storing notes
Google Keep
Image source: Google website
IT enables you to sell your ideas
Research
Image source: Google website
IT enables you to sell your ideas
Documentation
Presentation
Spreadsheet
Openoffice
Image source: Apache openoffice website
IT enables you to sell your ideas
Visibility
Image source: StreetsIndia website
IT enables you to sell your ideas
Visibility
Image source: the complete store website
IT enables you to sell your ideas
Visibility
Image source: Facebook website
IT enables you to sell your ideas
Visibility
Image source: Twitter website
IT enables you to sell your ideas
Connectivity
Image source: Keele university and google website
IT enables you to sell your ideas
Connectivity
Image source: Skype website
IT enables you to work better
Accounting
Image source: tally.usegrid.net website
IT enables you to work better
Operations/ decision making
Human Resources
Marketing
IT has more advantages than
disadvantages
Efficiency
Effectiveness
Cost Saving
Collaboration
Access to resources
Access to markets
Information overload
Implementation
IT has more advantages than
disadvantages
IT is like a knife. If you give it to a surgeon or a
murderer, each will use it differently
- Unknown
To the man who only has a hammer, everything
he encounters begins to look like a nail.
 Abraham Maslow
Small investments in IT give large
paybacks
Lot of low-cost options
On-rent options
Hardware
Software
Tablets/Smartphones - apps
Many free options
Free tools from Open source
Image source: Respective company websites
More focus on IT as you grow your
business
IT aligned with strategy
Evaluate options
Architecture
Implement
Maintain
Upgrade
Exercise
 Pair up: One experienced in business with one who has none
 Work on the business idea of the inexperienced in your team
 Identify how IT can help make your idea a reality
 Help in launching
 Help in expanding
 Help in efficient operations
 Help in effective marketing
 Present it to the group
 Discuss
Information Technology as an
enabler of entrepreneurial venture
Srinivasan Tatachari
srinivasan.tatachari@iimu.ac.in
Presentation shared on:
http://www.slideshare.net/srinitata/

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  • 1. Information Technology as an enabler of entrepreneurial ventures Srinivasan Tatachari srinivasan.tatachari@iimu.ac.in
  • 2. Task: Answer the following What is the latest set of product offerings from flipkart? What is the profitability of educational institutions in Kota? How many dealerships of Maruti Suzuki exist in Karnataka? What is the social impact of Jaipur Rugs in Rajasthan?
  • 3. My experience with IT during the doctoral journey Ideas Collaboration Work better Latest research Save environment Anytime/Anyplace access Internet
  • 4. IT enables creating or reinventing your business Idea Research Visibility Functioning Growing Internet
  • 5. Tools for storing ideas Mindmap Xmind Image source: Xmind website
  • 6. Tools for storing notes Evernote Image source: Evernote website
  • 7. Tools for storing notes Google Keep Image source: Google website
  • 8. IT enables you to sell your ideas Research Image source: Google website
  • 9. IT enables you to sell your ideas Documentation Presentation Spreadsheet Openoffice Image source: Apache openoffice website
  • 10. IT enables you to sell your ideas Visibility Image source: StreetsIndia website
  • 11. IT enables you to sell your ideas Visibility Image source: the complete store website
  • 12. IT enables you to sell your ideas Visibility Image source: Facebook website
  • 13. IT enables you to sell your ideas Visibility Image source: Twitter website
  • 14. IT enables you to sell your ideas Connectivity Image source: Keele university and google website
  • 15. IT enables you to sell your ideas Connectivity Image source: Skype website
  • 16. IT enables you to work better Accounting Image source: tally.usegrid.net website
  • 17. IT enables you to work better Operations/ decision making Human Resources Marketing
  • 18. IT has more advantages than disadvantages Efficiency Effectiveness Cost Saving Collaboration Access to resources Access to markets Information overload Implementation
  • 19. IT has more advantages than disadvantages IT is like a knife. If you give it to a surgeon or a murderer, each will use it differently - Unknown To the man who only has a hammer, everything he encounters begins to look like a nail. Abraham Maslow
  • 20. Small investments in IT give large paybacks Lot of low-cost options On-rent options Hardware Software Tablets/Smartphones - apps Many free options Free tools from Open source Image source: Respective company websites
  • 21. More focus on IT as you grow your business IT aligned with strategy Evaluate options Architecture Implement Maintain Upgrade
  • 22. Exercise Pair up: One experienced in business with one who has none Work on the business idea of the inexperienced in your team Identify how IT can help make your idea a reality Help in launching Help in expanding Help in efficient operations Help in effective marketing Present it to the group Discuss
  • 23. Information Technology as an enabler of entrepreneurial venture Srinivasan Tatachari srinivasan.tatachari@iimu.ac.in Presentation shared on: http://www.slideshare.net/srinitata/