This document discusses how information technology can enable entrepreneurial ventures. It describes how IT allows for storing and collaborating on ideas, researching opportunities, documenting and presenting business plans, increasing visibility through online marketing, facilitating connectivity and operations. The document advocates that small initial IT investments can provide large returns. It presents IT as a tool that can help launch, expand, and efficiently operate businesses when aligned with business strategies. Examples of helpful IT tools include mind mapping, note taking, presentation, and accounting software as well as websites and apps for visibility, connectivity, and mobile access.
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Information technology for women entrepreneurs
1. Information Technology as an
enabler of entrepreneurial
ventures
Srinivasan Tatachari
srinivasan.tatachari@iimu.ac.in
2. Task: Answer the following
What is the latest set of product offerings from flipkart?
What is the profitability of educational institutions in Kota?
How many dealerships of Maruti Suzuki exist in Karnataka?
What is the social impact of Jaipur Rugs in Rajasthan?
3. My experience with IT during the doctoral
journey
Ideas
Collaboration
Work better
Latest research
Save environment
Anytime/Anyplace access
Internet
4. IT enables creating or reinventing your
business
Idea
Research
Visibility
Functioning
Growing
Internet
8. IT enables you to sell your ideas
Research
Image source: Google website
9. IT enables you to sell your ideas
Documentation
Presentation
Spreadsheet
Openoffice
Image source: Apache openoffice website
10. IT enables you to sell your ideas
Visibility
Image source: StreetsIndia website
11. IT enables you to sell your ideas
Visibility
Image source: the complete store website
12. IT enables you to sell your ideas
Visibility
Image source: Facebook website
13. IT enables you to sell your ideas
Visibility
Image source: Twitter website
14. IT enables you to sell your ideas
Connectivity
Image source: Keele university and google website
15. IT enables you to sell your ideas
Connectivity
Image source: Skype website
16. IT enables you to work better
Accounting
Image source: tally.usegrid.net website
17. IT enables you to work better
Operations/ decision making
Human Resources
Marketing
18. IT has more advantages than
disadvantages
Efficiency
Effectiveness
Cost Saving
Collaboration
Access to resources
Access to markets
Information overload
Implementation
19. IT has more advantages than
disadvantages
IT is like a knife. If you give it to a surgeon or a
murderer, each will use it differently
- Unknown
To the man who only has a hammer, everything
he encounters begins to look like a nail.
Abraham Maslow
20. Small investments in IT give large
paybacks
Lot of low-cost options
On-rent options
Hardware
Software
Tablets/Smartphones - apps
Many free options
Free tools from Open source
Image source: Respective company websites
21. More focus on IT as you grow your
business
IT aligned with strategy
Evaluate options
Architecture
Implement
Maintain
Upgrade
22. Exercise
Pair up: One experienced in business with one who has none
Work on the business idea of the inexperienced in your team
Identify how IT can help make your idea a reality
Help in launching
Help in expanding
Help in efficient operations
Help in effective marketing
Present it to the group
Discuss
23. Information Technology as an
enabler of entrepreneurial venture
Srinivasan Tatachari
srinivasan.tatachari@iimu.ac.in
Presentation shared on:
http://www.slideshare.net/srinitata/