Nokia unveiled a concept smartwatch called "Morph" at Mobile World Congress in 2014, showing a flexible watch that could change shape to be worn in different ways on the wrist. While major tech companies like Apple and Samsung were releasing their first smartwatch products that year, Nokia's Morph concept highlighted the company's early exploration of flexible display technologies for wearable devices before eventually exiting the mobile phone business in 2013 and selling its devices and services division to Microsoft.