Itri innovation case study
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Dr. Wayne Lam was facing challenges generating new leads for his company's website. He implemented a solution of adding quality content to attract downloads that could be nurtured into leads by customer support. This included webinars that generated 40 potential customers leads, with surveys used to qualify two leads that were passed to sales and turned into closed deals. The results were 3,000 prospects, 40 leads generated, and 2 new customers, allowing Dr. Lam to focus on customer care rather than lead generation.
Itri innovation case study
- 2. Meet Dr Wayne Lam Laboratory Manager
- 3. The challenge Generating more leads
- 4. The problem Website getting traffic but not leads
- 5. The Solution Quality content added to website to attract downloads that are tracked & developed by Customer Support until ready to be passed to Sales
- 6. The Power of Webinars They ran a webinar that attracted 40 potential customers
- 7. The Power of Webinars They nurtured the leads with a survey & qualified them before handing two to sales who closed two deals!
- 8. The Results 3,000 Prospects 40 Leads 2 Customers
- 9. Whats next for ITRI? Extending inbound marketing including video, a blog & other resources
- 10. Whats next for Wayne? Having a reliable source of new leads, so he can concentrate on customer care, rather than lead generation