Inbound Marketing Case study - ITRI innovation
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This presentation shows how one of Parker Wilks marketing's clients has benefitted from using Inbound Marketing Principles.
Inbound Marketing Case study - ITRI innovation
- 2. Meet Dr Wayne Lam Laboratory Manager
- 3. The challenge Generating more leads
- 4. The problem Website getting traffic but not leads
- 5. The Solution Quality content added to website to attract downloads that are tracked & developed by Customer Support until ready to be passed to Sales
- 6. The Power of Webinars They ran a webinar that attracted 40 potential customers
- 7. The Power of Webinars They nurtured the leads with a survey & qualified them before handing two to sales who closed two deals!
- 8. The Results 3,000 Prospects 40 Leads 2 Customers
- 9. Whats next for ITRI? Extending inbound marketing including video, a blog & other resources
- 10. Whats next for Wayne? Having a reliable source of new leads, so he can concentrate on customer care, rather than lead generation