Its only advertising.
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A behind the scenes of 25 years in advertising. The nicest job in the world. This presentation is work in progress, and it will always be. Contact me if you want to discover the full stories.
Its only advertising.
- 1. It¡¯s only advertising. jan.dejonghe@bbdo.be @dejeanzelf
- 2. A behind the scenes of 25 years in advertising.
- 3. The nicest job in the world.
- 4. 1. How to get famous women of 50+ naked on a nationwide billboard campaign.
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- 8. 2. We know it wasn¡¯t meant to, but we want your mood film on air.
- 11. 3. It¡¯s a pitch. Let¡¯s go all the way, and present real commercials in stead of storyboards.
- 14. 4. Sorry, you didn¡¯t win silver at Cannes.There was a very similar ad that did.
- 19. 5. We¡¯re sorry. Your proposal was very similar to your competitor, but you didn¡¯t win the pitch.
- 22. 6. How did we do before photoshop, CGI and 3D?
- 24. 7. How to find that one talented actor that makes your ad stand out from the other ads with kids.
- 27. 8. You shoot an ad with the most famous weather forecaster. Two days before airing, he dies. What do you do?
- 29. 9. These commercials were written, approved, shot and edited. But¡they never aired. Guess why.
- 33. 10. ¡°This is really a great ad. I buy it!¡± Sometimes a client never gets the second degree.
- 35. 11. Sometimes you write an ad in one day. Sometimes it takes more than a year.
- 41. This presentation is still work in progress and will always be. Contact me if you want to discover the full stories.