It's our responsibility
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In order to create engaging products and services you have to work as a truly engaged and consumer-focused team. How and why should we encourage people with different set of skills and experience to contribute to planning, user research, design and testing?
It's our responsibility
- 1. ITS OUR RESPONSIBILITY Hubert Wawrzyniak WUD na Pradze 2014
- 2. How to become engaged in your work?
- 3. Believe in what you do
- 4. The golden circle WHAT? WHY? co HOW?
- 5. Planning technique 1. Collaborative 2. Starts with WHY?
- 6. Impact map deliverable goal actor actor impact deliverable deliverable impact deliverable deliverable actor impact deliverable deliverable deliverable deliverable deliverable deliverable deliverable deliverable deliverable impact impact deliverable deliverable deliverable impact deliverable WHY? WHO? HOW? WHAT?
- 7. Example app for runners member get member teams competition semi-automated invites achievements favourite tracks rating in app store prizes mechanism mailing free trial 100k premium apps sold in 3 months current free app users marketing inviting friends posting recommending app try premium publish banners current premium app users perceive premium app as much better sponsor running event remove features from free app notification after a week
- 8. More ideas
- 9. Engaged people Engaged people
- 10. Working process design research develop test
- 11. Break down silos
- 12. Observe users
- 13. Pick up the phone
- 14. Draw together
- 15. Round-robin Designer Business owner Developer 1. Draw sketch 2. Give feedback 3. Combine
- 16. Go out to people
- 17. Who is taking care of UX in your company?
- 18. EVERYONE!!!
- 19. ?