iTunes Loves YouTube
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The document analyzes the top songs downloaded on iTunes and top viewed videos on YouTube, finding: 1) The #1 song on iTunes is also #1 on YouTube but not in the top 10 of radio play. 2) Songs rank higher on iTunes than YouTube views, but parity increases with longer video presence and more views on YouTube. 3) There is little correlation between success on iTunes, YouTube, and radio, suggesting radio appeals more to older demographics.
iTunes Loves YouTube
- 1. 禽看艶壊油額看顎意顎恢艶油庄稼鍖u艶稼界艶油 purchasingbehavioron iTunes? 10/24/12 SourceKnowledge息2012|patrickhopf
- 2. 意看沿油20油壊看稼乙壊油 currently downloadedon iTunes 10/24/12 SourceKnowledge息2012|patrickhopf
- 3. 20油禽温庄鉛霞油意看沿油 Trackscurrently onYouTube 10/24/12 SourceKnowledge息2012|patrickhopf
- 4. 意看沿油10油壊看稼乙壊油 radioplayweek ofOctober27th. Rankedby Nielsen 10/24/12 SourceKnowledge息2012|patrickhopf
- 5. 禽温庄鉛霞油意看沿油意姻温界一壊油#油1油油油 NotinTop10 #1downloadedsongoniTunesisalso#1 watchedvideoonYouTube,butdoesntcrack BillboardsTop10 10/24/12 SourceKnowledge息2012|patrickhopf
- 6. 禽温庄鉛霞油意看沿油意姻温界一壊油#油19油油油 NotinTop10 #2downloadedsongoniTunesis#19 watchedvideoonYouTube,whichhasbeen ontheYTplatformonly1weekandclosing on4Mviews. 10/24/12 SourceKnowledge息2012|patrickhopf
- 7. 鰻看岳油庄稼油禽温庄鉛霞油意看沿油意姻温界一壊油油油 NotinTop10 #3downloadedsongoniTunesisneitheron YouTubeDailyTopTracks,orBillboardTop10. O鍖cialvideoforthesongyettobereleased. 10/24/12 SourceKnowledge息2012|patrickhopf
- 8. 禽温庄鉛霞油意看沿油意姻温界一壊油#油23油油油 NotinTop10 #4downloadedsongoniTunesis#23 watchedvideoonYouTube.Hasbeenon platformfor1monthandhas5.8Mviews. 10/24/12 SourceKnowledge息2012|patrickhopf
- 9. 禽温庄鉛霞油意看沿油意姻温界一壊油#油17油油油 NotinTop10 #5downloadedsongoniTunesis#17 watchedvideoonYouTube.Isalsoanew entryinYouTubeplatform. 10/24/12 SourceKnowledge息2012|patrickhopf
- 10. 禽温庄鉛霞油意看沿油意姻温界一壊油#油6油油油 OneMoreNightbyMaroon5istheonlysong showingparitybetweenonlineconsumption andtraditionalradioplay. 10/24/12 SourceKnowledge息2012|patrickhopf
- 11. 禽温庄鉛霞油意看沿油意姻温界一壊油#油9油油油 NotinTop10 ParitybetweeniTunesandYouTube.3weeks onYouTubeand18.3Mviews. 10/24/12 SourceKnowledge息2012|patrickhopf
- 12. 遺看稼界鉛顎壊庄看稼油 Wecaninferade鍖nitecorrelationbetween consumptionofpaidmusiconiTunesandviewson theYouTubevideoplatform.Thereisstrong evidencethatthiscorrelationbeginstoshow greaterparitythelongerthevideohasbeenloaded andthemoreitsviewedonYouTube.Thereis almostnocorrelationbetweeniTunes,YouTubeand traditionalradioplay.O鍖eredopinion:Thechasm forradioskewssogreatitappealsnowtoanolder demographic. MarshallMcLuhan:"TheMediumisthe Message.orperhapsTheMedia? 10/24/12 SourceKnowledge息2012|patrickhopf