IUT Castres : présentation UX le 18/11/2013
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This document appears to be notes from a presentation or discussion about web development and user experience design. It includes definitions of key concepts like the five pillars of UX (speed, honesty, empathy, unique, community). Other sections provide brief explanations of content curation and creation strategies on sites and social networks. Trust-building for sites and networks is also mentioned. The document shares tips for understanding users through customer journey maps and personas, as well as developing an information architecture and trust metrics.
IUT Castres : présentation UX le 18/11/2013
- 1. ? IUT Castres 18 nov 2013 @ alexmccardell @ws_interactive
- 2. iCASTRES IUT Castres 18 nov 2013 @ alexmccardell @ws_interactive
- 3. my name is alex mccardell i was born in the usa i live and work in toulouse i speak english @ alexmccardell @ws_interactive
- 4. mais on va parler français @ alexmccardell @ws_interactive
- 7. < HTML, digital, web, CMS, content strategy, mobile, UX, web services, SEO, SEM, SES, XML, LAMP, HTML5, CSS3, JS, Jquery, java, design, apps, PHP, 3D, tablet, IA, flash, after effects, PS, WP, Drupal, Automne, social media, href, class, calques, iMac, Android, firefox, safari, chrome, opera, bing, forum, web participation, apache, linux, windows, ergonomie, touch, sitemap, surface, iPhone, iTunes,YouTube, Google, CDN, Sublime Text, twitter, facebook, pinterest, flickr, linkedin, quora, dribbble, bitly, scoop.it, G+, slideshare, instagram, ebooks, wireframe, prototype, analytics, div, span, strong, h1, h2, h3, title, meetup, jslint, lean web, agile,Yahoo, sprites, jpg, gif, png, cache > @ alexmccardell @ws_interactive
- 8. ? what’s a web professional to do @ alexmccardell @ws_interactive
- 9. fais moi confiance, on va parler français @ alexmccardell @ws_interactive
- 10. < HTML, digital, web, CMS, content strategy, mobile, UX, web services, SEO, SEM, SES, XML, LAMP, HTML5, CSS3, JS, Jquery, java, design, apps, PHP, 3D, tablet, IA, flash, after effects, PS, WP, Drupal, Automne, social media, href, class, calques, iMac, Android, firefox, safari, chrome, opera, bing, forum, web participation, apache, linux, windows, ergonomie, touch, sitemap, surface, iPhone, iTunes,YouTube, Google, CDN, Sublime Text, twitter, facebook, pinterest, flickr, linkedin, quora, dribbble, bitly, scoop.it, G+, slideshare, instagram, ebooks, wireframe, prototype, analytics, div, span, strong, h1, h2, h3, title, meetup, jslint, lean web, agile,Yahoo, sprites, jpg, gif, png, cache > @ alexmccardell @ws_interactive
- 11. < HTML, digital, web, CMS, content strategy, mobile, UX, web services, SEO, SEM, SES, XML, LAMP, HTML5, CSS3, JS, Jquery, java, design, apps, PHP, 3D, tablet, IA, flash, after effects, PS, WP, Drupal, Automne, social media, href, class, calques, iMac, Androïd, firefox, safari, chrome, opéra, bing, forum, web participation, apache, linux, windows, ergonomie, touch, sitemap, surface, iPhone, iTunes,YouTube, Google, CDN, Sublime Text, twitter, facebook, pinterest, flickr, linkedin, quora, dribbble, bitly, scoop.it, G+, slideshare, instagram, ebooks, wireframe, prototype, analytics, div, span, strong, h1, h2, h3, title, meetup, jslint, lean web, agile,Yahoo, sprites, jpg, gif, png, cache > @ alexmccardell @ws_interactive
- 12. < UX > les cinq piliers @ alexmccardell @ws_interactive
- 13. < speed > chaque milliseconde compte @ alexmccardell @ws_interactive
- 15. < honesty > Qui trompe ses utilisateurs ? @ alexmccardell @ws_interactive
- 17. < empathy > Comprendre l’utilisateur @ alexmccardell @ws_interactive
- 19. < unique > inspirer l’utilisateur @ alexmccardell @ws_interactive
- 21. < community > partager avec et entre les utilisateurs @ alexmccardell @ws_interactive
- 23. < UX > speed honesty empathy unique community @ alexmccardell @ws_interactive
- 24. < Building Trust > sites, blogs et réseaux sociaux @ alexmccardell @ws_interactive
- 25. < Content Curation > réseaux sociaux @ alexmccardell @ws_interactive
- 26. La curation de contenu Objectif Partage Sens Sujet Sources merci à Beth Kanter : www.bethkanter.org @ alexmccardell @ws_interactive
- 28. < Content Creation > sites et blogs @ alexmccardell @ws_interactive
- 32. Customer journey map Exprimez votre message central Ambassadeur Client Prospect Inactif @ alexmccardell @ws_interactive
- 33. Connaître vos visiteurs Personas : le profil de l’utilisateur @ alexmccardell @ws_interactive
- 34. Construire l’architecture de l’information Prioriser et structurer le contenu @ alexmccardell @ws_interactive
- 35. Développer un réseau de confiance Les critères d’évaluation TrustRank (google) Âge du domaine Qualité du contenu Qualité des backlinks Réseaux sociaux La confiance de l’utilisateur sur le site La nouveauté du contenu Le trafic sur le site @ alexmccardell @ws_interactive