Yeni 聴 Gelitirme K脹lavuzu
Yeni 聴 Gelitirme (Y聴G), kurulular脹n olaan faaliyetlerinin d脹脹nda kalan konulardaki f脹rsatlar脹 deerlendirmek amac脹 ile yap脹lan 巽al脹malara verilen isimdir. Bu K脹lavuz'da, Yeni 聴 Gelitirme s端recinde kar脹la脹lan sorunlar脹n 巽旦z端m端nde yard脹mc脹 olabilecek 巽eitli y旦ntemlere yer verilmitir.
Yay脹n Tarihi: Aral脹k 2011
Istanbul Sanayi Odasi Kalite ve Teknoloji Ihtisas Kurulu
YENI IS GELISTIRME IIN STRATEJIK KAVRAMLAR
IS PLANI
YATIRIMLA ILGILI PROJE YNETIMI
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The document outlines key SEO and content marketing trends for 2024, emphasizing the impact of AI, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and a shift towards user-centric content strategies. It advises against focusing on outdated trends like voice search and stresses the need for creating value-driven, authoritative content. Additionally, it highlights the need to leverage AI as a supportive tool rather than relying solely on it for content creation.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
The document outlines a livestream presentation by Chiara Aliotta on integrating storytelling into web design to enhance user experiences. It covers the storytelling process for designers, emphasizing aspects such as understanding the audience, structuring narratives, and creating emotional connections. The presentation also includes case studies and practical examples to demonstrate effective storytelling in UX/UI design.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
The document discusses leveraging AI to enhance employee wellness through data analytics, automating tasks, and personalized wellness apps, emphasizing the shared responsibility of employee well-being between leaders and organizations. It outlines best practices for using AI in wellness strategies, including ensuring data privacy and security, understanding employee needs, and promoting inclusivity. Lydia Di Francesco, a wellness specialist, shares insights to optimize workplace wellness strategy using AI-driven data analytics and encourages collaboration and transparency.
2024 State of Marketing Report by HubspotMarius Sescu
油
The State of Marketing 2024 report highlights the transformative impact of AI and automation, emphasizing the importance of personalization and engagement to drive growth in a competitive landscape. Marketers are focusing on optimizing budgets, leveraging social media for brand awareness, and utilizing AI tools to enhance efficiency across tasks. Key trends for 2024 include the rise of experiential marketing, content creation that meets user needs, and strengthened connections through personalized customer experiences.
ChatGPT is an AI chatbot developed by OpenAI, built on advanced language models to facilitate human-like conversational interactions. Launched in November 2022, it utilizes a transformer architecture to understand and generate text, with applications ranging from content creation to customer service. Despite its capabilities, there are concerns about potential misuse and biases in its responses, which OpenAI aims to mitigate through moderation and user feedback.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
The November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
The 2024 social media marketing trends report highlights significant shifts influenced by generative AI, including the emergence of personalized content, the rise of virtual influencers, and a stronger focus on user-generated content. Insights were gathered from 33 experts across 23 leading independent agencies, providing a perspective that emphasizes creativity and authenticity in marketing strategies. Key trends also include the blending of B2B and B2C approaches, reflecting changes in consumer behavior and the evolving landscape of social media engagement.
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The document discusses trends in paid search for 2024, highlighting changes in user behavior, the implications for financial services, and privacy challenges. It emphasizes the importance of adapting search strategies, utilizing AI-driven tools like performance max and smart bidding, and leveraging first-party data for better marketing efficacy. Key takeaways include holistic SEO and SEM approaches, monitoring shifting user intents, and the need for continuous performance evaluation.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
The document outlines five public speaking tips from Chris Anderson, TED Talks curator, emphasizing the importance of eye contact, vulnerability, humor, humility, and storytelling. These skills are presented as essential for engaging audiences effectively and are increasingly valuable in today's economy. The article posits that mastering these techniques can enhance speakers' ability to communicate ideas powerfully.
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
The document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
The document provides essential tips on how to handle difficult conversations in a workplace setting, emphasizing the importance of preparation, environment, and timing. It highlights that many employees dread such conversations, often leading to avoidance and worsening situations. Ultimately, the guide aims to promote positive outcomes while maintaining professional relationships.
The document discusses the rise and importance of data science and machine learning, highlighting the growing demand for data scientists and the challenges they face. It explains machine learning concepts such as supervised and unsupervised learning, along with various real-world applications and the necessary steps involved in a machine learning workflow. Additionally, the document emphasizes the iterative process of model improvement and feature engineering used to enhance machine learning outcomes.
Time Management & Productivity - Best PracticesVit Horky
油
The document outlines best practices for time management and productivity, focusing on effective meeting habits, structured work blocks, and the importance of reflection and goal setting. It emphasizes the need for proper planning, the use of appropriate tools, and prioritizing tasks to enhance both personal and team efficiency. Additionally, personal anecdotes and strategies are shared to encourage a positive mindset and enjoyment in achieving work-related goals.
The six step guide to practical project managementMindGenius
油
The document outlines a simplified six-step guide to project management designed for individuals lacking formal training. It emphasizes the importance of understanding project objectives, gathering stakeholder requirements, defining project scope, scheduling tasks, monitoring progress, and conducting a retrospective meeting. Additionally, it promotes the use of the MindGenius tool for effective project planning and execution.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
The document discusses leveraging AI to enhance employee wellness through data analytics, automating tasks, and personalized wellness apps, emphasizing the shared responsibility of employee well-being between leaders and organizations. It outlines best practices for using AI in wellness strategies, including ensuring data privacy and security, understanding employee needs, and promoting inclusivity. Lydia Di Francesco, a wellness specialist, shares insights to optimize workplace wellness strategy using AI-driven data analytics and encourages collaboration and transparency.
2024 State of Marketing Report by HubspotMarius Sescu
油
The State of Marketing 2024 report highlights the transformative impact of AI and automation, emphasizing the importance of personalization and engagement to drive growth in a competitive landscape. Marketers are focusing on optimizing budgets, leveraging social media for brand awareness, and utilizing AI tools to enhance efficiency across tasks. Key trends for 2024 include the rise of experiential marketing, content creation that meets user needs, and strengthened connections through personalized customer experiences.
ChatGPT is an AI chatbot developed by OpenAI, built on advanced language models to facilitate human-like conversational interactions. Launched in November 2022, it utilizes a transformer architecture to understand and generate text, with applications ranging from content creation to customer service. Despite its capabilities, there are concerns about potential misuse and biases in its responses, which OpenAI aims to mitigate through moderation and user feedback.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
The November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
The 2024 social media marketing trends report highlights significant shifts influenced by generative AI, including the emergence of personalized content, the rise of virtual influencers, and a stronger focus on user-generated content. Insights were gathered from 33 experts across 23 leading independent agencies, providing a perspective that emphasizes creativity and authenticity in marketing strategies. Key trends also include the blending of B2B and B2C approaches, reflecting changes in consumer behavior and the evolving landscape of social media engagement.
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The document discusses trends in paid search for 2024, highlighting changes in user behavior, the implications for financial services, and privacy challenges. It emphasizes the importance of adapting search strategies, utilizing AI-driven tools like performance max and smart bidding, and leveraging first-party data for better marketing efficacy. Key takeaways include holistic SEO and SEM approaches, monitoring shifting user intents, and the need for continuous performance evaluation.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
The document outlines five public speaking tips from Chris Anderson, TED Talks curator, emphasizing the importance of eye contact, vulnerability, humor, humility, and storytelling. These skills are presented as essential for engaging audiences effectively and are increasingly valuable in today's economy. The article posits that mastering these techniques can enhance speakers' ability to communicate ideas powerfully.
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
The document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
The document provides essential tips on how to handle difficult conversations in a workplace setting, emphasizing the importance of preparation, environment, and timing. It highlights that many employees dread such conversations, often leading to avoidance and worsening situations. Ultimately, the guide aims to promote positive outcomes while maintaining professional relationships.
The document discusses the rise and importance of data science and machine learning, highlighting the growing demand for data scientists and the challenges they face. It explains machine learning concepts such as supervised and unsupervised learning, along with various real-world applications and the necessary steps involved in a machine learning workflow. Additionally, the document emphasizes the iterative process of model improvement and feature engineering used to enhance machine learning outcomes.
Time Management & Productivity - Best PracticesVit Horky
油
The document outlines best practices for time management and productivity, focusing on effective meeting habits, structured work blocks, and the importance of reflection and goal setting. It emphasizes the need for proper planning, the use of appropriate tools, and prioritizing tasks to enhance both personal and team efficiency. Additionally, personal anecdotes and strategies are shared to encourage a positive mindset and enjoyment in achieving work-related goals.
The six step guide to practical project managementMindGenius
油
The document outlines a simplified six-step guide to project management designed for individuals lacking formal training. It emphasizes the importance of understanding project objectives, gathering stakeholder requirements, defining project scope, scheduling tasks, monitoring progress, and conducting a retrospective meeting. Additionally, it promotes the use of the MindGenius tool for effective project planning and execution.
4. ZEYT聴N ve ZEYT聴NYAI PROJES聴 GENEL OLARAK
K端melenme, Destek
Sistemi, Pazar Analizi
Mevcut Durum Analizi,
Rekabet巽ilik ve 聴htiya巽
Analizi
K端melenme 聴巽in
Strateji Gelitirilmesi
K端melenmeye Y旦nelik
Destek Sisteminin
Oluturulmas脹
ZEYT聴N ve ZEYT聴NYAI
KMELENME PROJES聴
KAPSAM
聴hracat Verimlilik
Yerel
Kalk脹nma
Fark脹ndal脹k
K端melenme
Projesi
T端rkiyede ilk defa sekt旦r odakl脹 k端melenme destek program脹 tasar脹m脹 yap脹ld脹
5. Zeytin ve Zeytinya脹 Sekt旦r端 Ulusal K端melenme
Stratejileri Gelitirme Projesi
Literat端r Arat脹rmas脹 Mevcut Durum Analizi Stratejik Modelleme Proje 脹kt脹lar脹
K端melenme
Konusundaki
Dier
Desteklerin
Analizi
Yurti巽i ve
Yurtd脹脹 聴yi
Uygulama
rneklerinin
Analizi
Ulusal ve
Uluslararas脹
Pazar Analizi
Derinlemesine
G旦r端meler
B旦lgesel
SWOT
al脹taylar脹
Yurtd脹脹
聴nceleme
Ziyareti
Hedef Pazar
Analizi(AHP)
Ulusal ve
B旦lgesel
SWOT Analizi
Deer Zinciri
Analizi
3 Y脹ld脹z
Analizi
Rekabet巽ilik
Analizi(Elmas
Modeli)
聴htiya巽
Analizi
Zeytin ve
Zeytinya脹 Sekt旦r端
Ulusal Strateji
Belgesi
Zeytin ve
Zeytinya脹 Sekt旦r端
Ulusal K端melenme
Destek Program脹
Tasar脹s脹
Rekabet巽ilik ve
聴htiya巽 Analizi
Toplant脹lar脹
Strateji Gelitirme
ve Mant脹ksal
er巽eve
Toplant脹s脹
K端melenme
Stratejileri
Deerlendirme
Toplant脹s脹
5
yurti巽i,
10
yurtd脹脹
k端me
3 ilde
toplam
159
kat脹l脹mc脹
18 ilde
toplam 78
g旦r端me
7. Zeytin ve Zeytinya脹 Sekt旦r端 Ulusal K端melenme Stratejilerinin Gelitirilmesi
Projesi 聴mzaland脹 (May脹s 2014)
9. Proje Taraf ve Ekipleri
GTHB st
Y旦netim
GTHB Proje
Ekibi
TSS聴DE
Proje Ekibi
Teknik
Komite
10. TSS聴DE Proje Ekibi
Bar脹 ARIKCI
baris.carikci@tubitak.gov.tr
Burcu Deniz TLEK
burcu.tulek@tubitak.gov.tr
Can Batuhan DEM聴R
batuhan.demir@tubitak.gov.tr
Abdullah AKTEL
abdullah.aktel@tubitak.gov.tr
GTHB Proje Ekibi
Ercan TRKTEMEL
ercan.turktemel@tarim.gov.tr
Orhan KATI
orhan.kati@tarim.gov.tr
Levent DORUYOL
levent.dogruyol@tarim.gov.tr
Uur VURAL
ugur.vural@tarim.gov.tr
PROJE EK聴PLER聴
11. Teknik Komite yeleri
Abdurrahman Tarkan DEN聴ZER Edremit Ticaret Borsas脹 Dr. Mustafa TAN UZZK
Atilla TOTO Mula TSO
Do巽. Dr. M端cahit Taha
ZKAYA
Ankara niversitesi
Christopher DOLOGH Kristal Yalar脹 Do巽. Dr. Renan
TUNALIOLU
Adnan Menderes niversitesi
Hatice afak BOZKIR Ekonomi Bakanl脹脹
Do巽. Dr. Serta巽
DOKUZLU
Uluda niversitesi
聴lker ALTIOLU HAUS mm端han T聴BET UZZK
聴smail ACAR MARMARAB聴RL聴K Vakkas KOCA 聴pekyolu Kalk脹nma Ajans脹
Mehmet CAVLI Komili A. Yasin DALGI BEBKA
Meltem ZENG聴N TAR聴 r. G旦r. Zeynep 聴Y聴LER Okan niversitesi
TEKN聴K KOM聴TE
12. TEKN聴K KOM聴TE ve PROJE EK聴B聴
AUSTOS 2014 MAYIS 2015 Tarihleri Aras脹nda 16 Kez Toplanm脹t脹r
13. K端melenme Stratejileri Eitimi
D旦rt g端n s端ren K端melenme Eitiminde k端melenme ile ilgili
K端melenme temel kavramlar,
T端rkiyede k端melenme politikalar脹,
K端melenme s端reci ve k端me y旦netimi,
Baar脹l脹 k端me 旦rnekleri
rnek bir k端me ziyaret edilmesi (Yalova)
15. Yurti巽i K端me Analizleri
OSSA SASBD 聴MOS KONYA OTO TAYSAD
K端menin Amac脹, Stratejileri
K端menin Faaliyetleri
K端melenme S端reci
K端me yeleri ve Avantajlar脹
18. Yurti巽i K端me Analizleri
G脹da K端mesi
- Avusturya
MICROTEC
Almanya
G脹da K端mesi
Kanada
NanoBioNet-
Almanya
NCE Maritime
Norve巽
Future
Position
(CBS) 聴sve巽
NutriBiomed
Polonya
G脹da K端mesi
聴spanya
G脹da K端mesi
Fransa
Vegepolys -
Fransa
20. K端melenme Konusunda Dier Desteklerin Analizi
K端me
Destekleri
Kalk脹nma
Ajanslar脹
Ekonomi
Bakanl脹脹
Bilim,
Sanayi ve
Teknoloji
Bakanl脹脹
S端re
Hibe oranlar脹
Limitler
Koullar
Tar脹m Alan脹nda
K端meler
24. San Amador Cooperative "Virgen de la Villa" S.C.A. Olive Oil Cooperative
IFAPA
Productora y distribucion de Aceites S.A
Cordoba niversitesi
Cortijo de Suerte Alta
Cooperativa Agraria Nuestra
Se単ora de las Virtudes S.C.A
27. 2.2.Faz: Ulusal ve Uluslararas脹 Pazar Analizi
Zeytin-Zeytinya脹 Ana r端nler & Yan
r端nlere g旦re;
T端rkiyenin ithalat-ihracat hacmi ve deiim trendi
Uluslararas脹 pazardaki en b端y端k al脹c脹lar
Uluslararas脹 pazardaki en b端y端k sat脹c脹lar
A & Y t端rlerine g旦re d端nya ihracat hacmi ve
trendleri
T端rkiye ve dier ihracat巽脹 端lkeler baz脹nda ihracat
fiyat k脹yaslamas脹
29. Uluslararas脹 Pazar Analizi ve Hedef Pazarlar
Zeytin ve zeytinya脹 sekt旦r端ne y旦nelik olarak oluturulacak k端melenme
stratejileri i巽in D端nya ve T端rkiyenin zeytin ve zeytinya脹 ana ve yan 端r端nleri
DNYA
Miktar
Fiyat
聴hracat/
聴thalat
Trendler
retim/
T端ketim
TRK聴YE
Miktar
Fiyat
聴hracat
Trendler
retim
T端ketim
30. Uluslararas脹 Pazar Analizi ve Hedef Pazarlar/ RNLER
GT聴P KODU A巽脹klama
1509.10 Nat端rel Zeytinya脹 (Nat端rel S脹zma, Nat端rel 1., Nat端rel 2. ve Ham Zeytinya脹)
1509.90 Dier Zeytinyalar脹
1510.00 Pirina Ya脹 (Rafine Pirina Ya脹, Yemeklik Pirina Ya脹 ve Ham Pirina Ya脹)
2005.70 Zeytin (5 kilogram脹 ge巽meyen ilenmi yeil ya da siyah zeytin)
0709.92: Zeytin ve zeytinya脹 imalinde kullan脹lmayan taze soutulmu zeytin
0711.20: Zeytin ve zeytinya脹 imalinde kullan脹lmayan, ge巽ici olarak konserve edilmi zeytin
Pazar Analizi Yap脹lan r端nler
D端端k Hacim Nedeniyle Yap脹lmayan r端nler
D端端k Hacim Nedeniyle Yap脹lmayan r端nler
Kozmetik, Fidan, Sabun, Turu
SORUNLAR: Ticari kodlarda b端t端nsellik olmamas脹, 端lkeler aras脹 uygulama farkl脹l脹klar脹, veri taban脹 端yelik ($)
33. 61
Zeytin Zeytinya脹 Kriterler
Zeytin zeytinya脹
ihracat脹n脹 art脹rmak
Hedef lke 聴thalat脹
Miktar (Ton)
Miktar ($)
Net 聴hracat ($)
Ton Fiyat
Uzakl脹k
Rekabet
B端y端me (%)
T端rkiyenin Hedef
lkeye Olan 聴hracat脹
Miktar ($)
Ton Fiyat
Tarif
Miktarsal Art脹 (%)
Hedef lke
T端rkiye Aras脹ndaki
Ticari 聴liki
Toplam 聴hracat
Ekonomi Bakanl脹脹
ncelik Listesi
Hedef lke
Makroekonomik
Veriler
GSMH
GSMH Art脹 (%)
37. Sekt旦r端n 永温霞糸温鉛温姻脹
reticiler Firmalar Bakanl脹klar niversiteler
Meslek Y端ksek Okullar脹
Arat脹rma/retme
聴stasyonlar脹 聴hracat巽脹 Birlikleri Kalk脹nma Ajanslar脹
Ticaret ve Sanayi Odalar脹 Ticaret Borsalar脹
M端hendis ve Mimar
Odalar脹
Ulusal Dernekler
retici Birlikleri ve
Kooperatifler
Ulusal Konsey Bas脹n Zeytin 聴leme Merkezleri
(ORZ聴M, MARZ聴M vb.)
Vak脹flar Ziraat Odalar脹 Sekt旦r Tedarik巽ileri
42. Ama巽;
K端melenme potansiyeli olan sekt旦rlerin / illerin / b旦lgelerin belirlenmesi ve
旦nceliklendirilmesi
3 Y脹ld脹z Analizinin g端venilirliini art脹rmak nitel analiz y旦ntemi payda
m端lakatlar脹n脹n ger巽ekletirilmesi
Veri Kaynaklar脹;
聴l Baz脹nda Yal脹k Zeytin Kg Fiyat脹 (T聴K) (2013 / 2014)
聴l Baz脹nda Zeytin retim Miktar脹 (GTHB)
聴l Baz脹nda Verilen Zeytinya脹 Destek Miktar脹 (KS)
聴l Baz脹nda Toplam Bitkisel retim Deeri (TOBB)
巽 Y脹ld脹z Analizi
43. Sofral脹k Zeytin 3 Y脹ld脹z Analizi
Mardin
Kilis
anl脹urfa
Ad脹yaman
G.Antep
Trabzon
Artvin
K.Mara
Osmaniye
Adana
Hatay
Mersin
Karaman
Antalya
Denizli
Mula
Ayd脹n
聴zmir
Manisa
Bal脹kesir
Bursaanakkale
Tekirda
Yalova
Sakarya
Kocaeli
Bilecik
44. Yal脹k Zeytin 3 Y脹ld脹z Analizi
Mardin
Kilis
anl脹urfa
Ad脹yaman
G.Antep
Trabzon
Artvin
K.Mara
Osmaniye
Adana
Hatay
Mersin
Karaman
Antalya
Denizli
Mula
Ayd脹n
聴zmir
Manisa
Bal脹kesir
Bursaanakkale
Tekirda
Yalova
Sakarya
Kocaeli
Bilecik
46. 3810
2 7
Kamu zel Sekt旦r
STK niversite
B旦lgesel SWOT al脹taylar脹
Ortak Ak脹l
Platformu
速
al脹malar
脹
Bursa
Gaziante
p
聴zmir
Bursa 57 Kat脹l脹mc脹
4311
8
5
Kamu
zel Sekt旦r
STK
niversite
Gaziantep 67 Kat脹l脹mc脹
16
12
5
2
Kamu
zel Sekt旦r
STK
聴zmir 35 Kat脹l脹mc脹
50. Derinlemesine G旦r端meler
Ulusal Payda
(10 Adet
Ger巽ekleen)
(10 Adet 聴stenen)
B旦lgesel Payda
(27 Adet
Ger巽ekleen)
(15 Adet 聴stenen)
Firma
(39 Adet
Ger巽ekleen)
(25 Adet 聴stenen)
Bursa
Bal脹kesir
anakkale
Adana
Mersin
Hatay
Gaziantep
Osmaniye
聴zmir
Ayd脹n
Mula
G旦r端me Yap脹lan 聴ller
63. Ortak Rekabet Alanlar脹
nceliklerin harmanlanmas脹 ve
grupland脹r脹lmas脹
Ortak rekabet alanlar脹 ve alt
alanlar脹
Tedbirler
Eylemler
Sekt旦r ncelikleri
ALITAYLAR
GRMELER
Ulusal ve uluslararas脹
Pazar 聴ncelemeleri
3 Y脹ld脹z Analizi
Ulusal ve
Uluslararas脹 Pazar
Analizi
Sekt旦re Ait Veriler
Hedef Pazarlar
聴spanya Teknik
聴nceleme
64. Ortak Rekabet Alanlar脹
D脹 Ticaret
Strateji ve 聴birlii
聴巽 Ticaretin Art脹r脹lmas脹
Rekabet巽ilik ve Kalite
retimin Art脹r脹lmas脹/Planlanmas脹
Ar-Ge/ Yenilik巽ilik/ evre
67. Destek Program脹n脹n Amac脹
Zeytin ve zeytinya脹 sekt旦r端n端n rekabet g端c端n端
k端melenme modeli ile art脹rmak
Destek Program脹 Otoritesi
GTHB Bitkisel retim Genel M端d端rl端端
Tarla ve Bah巽e Bitkileri Daire Bakanl脹脹
Nihai Yararlan脹c脹
Ger巽ek ve T端zel Kiiler (Zeytine dayal脹 ve bal脹 端retim
yapan firmalar ile zeytin 端reten 巽ift巽iler)
Uygun Bavuru Sahibi
Birlikler (5200 ve 4572)
Tar脹msal Ama巽l脹 Kooperatifler (1163)
Ticaret Borsalar脹
Ticaret ve Sanayi Odalar脹
Ziraat Odalar脹
Sekt旦r ile 聴lgili Dernekler
聴hracat巽脹 Birlikleri
Katk脹 Verebilecek
Kolaylat脹r脹c脹 Kurulular
(Referans Mektubu)
Valilikler
Kaymakaml脹klar
Kalk脹nma Ajanslar脹
niversiteler
Belediyeler
68. 1. Aama
K端me Kurma
K端melenme Stratejisi ve Eylem Plan脹 Haz脹rl脹脹
2. Aama
K端me
Gelitirme
Tan脹t脹m ve Pazarlama
Eitim
Dan脹manl脹k
3. Aama
Ortak Yat脹r脹m
Ortak makine (s脹k脹m, depolama, ileme)
69. Destek Program脹 S端reci
Bavuru
Bavuru uygun bavuru sahipleri olarak tan脹mlanan t端zel kiilik taraf脹ndan yap脹l脹r.
Bavuruda b旦lgedeki Kalk脹nma Ajans脹ndan referans yaz脹s脹 ve 10 nihai faydalan脹c脹dan proje kat脹l脹m yaz脹s脹 almak mecburidir. Valilikler,
Kaymakaml脹klar, niversiteler ve Belediyelerden al脹nacak olan destek yaz脹lar脹 (somut katk脹lardan bahseden) tercih sebebi olacakt脹r.
1. Aama 巽ar脹l脹 destek program脹 eklinde a巽脹lacakt脹r.
Deerlendirme
聴dari deerlendirme: Firma veya 端reticilerin kat脹l脹m formlar脹, ajans destek yaz脹s脹, gereklilikler, proforma faturalar, firma ve 端reticilerin KS
kay脹tlar脹 vb. somut bavuru kriterleri incelenir. 聴dari deerlendirmeyi ge巽emeyen bavurulardan eksiklikleri tamamlamalar脹 talep edilir.
Teknik deerlendirme: Bavuru Deerlendirme Komitesi taraf脹ndan ibirlii kuruluunun 旦n finansman yetenei, proje y端r端t端c端s端n端n
kapasitesi, firmalar ve 端reticiler aras脹ndaki ibirliinin seviyesi, projenin sonu巽lar脹ndan etkilenecek olan hedef kitle, sekt旦r端n yap脹s脹na y旦nelik
verilen 旦n bilgilerin ger巽ek巽ilii vb. kriterlere g旦re yap脹lacak olan deerlendirmedir. Teknik deerlendirmeyi ge巽emeyen bavurular
reddedilir.
1. Aama
Azami S端resi: 4 ay
Destek Oran脹: %50 (KDV dahil fiyat脹n)
Azami Destek Miktar脹: 75.000 TL
Al脹nan dan脹manl脹k hizmetine dair 旦demenin yap脹ld脹脹n脹 g旦sterir banka dekontu ve hizmet faturas脹n脹n Bakanl脹a ulamas脹 ile azami limit
i巽erisinde yap脹lan 旦demenin %75'i bavuru sahibine 旦denir.
Deerlendirme
聴kinci aama i巽in yap脹lacak olan proje bavurusu kalk脹nma ajans脹 proje bavurular脹na benzer formatta mant脹ksal 巽er巽eve yakla脹m脹yla
haz脹rlanacakt脹r.
聴dari deerlendirme ve teknik deerlendirme ger巽ekletirilir.
70. Destek Program脹 S端reci
2. Aama
Azami S端resi: 24 ay Destek Oran脹: %50 (KDV dahil fiyat脹n)
Azami Destek Miktar脹: 600.000 TL (Destek kalemleri baz脹nda 端st limitler: Tan脹t脹m ve Pazarlama = 400.000 TL, Eitim= 100.000 TL,
Dan脹manl脹k= 100.000 TL)
Faaliyet baz脹nda faturalar脹n ve harcama dekontlar脹n脹n Bakanl脹a verilmesi ile 旦deme yap脹l脹r.
1. aaman脹n tamamlanmas脹ndan sonra maksimum 6 ay i巽inde ikinci aama i巽in bavuru yap脹lmal脹d脹r.
Deerlendirme
巽端nc端 aama i巽in yap脹lacak olan proje bavurusu TKDK'n脹n kulland脹脹 formatta yap脹lacakt脹r.
Yap脹lacak olan ortak yat脹r脹m脹n fizibilite analizi bavurudan 旦nce ger巽ekletirilmi olmal脹 ve bavuruda sunulmal脹d脹r.
Bavuru, yap脹lacak yat脹r脹m脹 iletecek t端zel kiilik taraf脹ndan yap脹l脹r.
聴dari deerlendirme ve teknik deerlendirme ger巽ekletirilir.
3. Aama
Azami S端resi: 24 ay (m端cbir sebeplerle uzat脹labilir)
Destek Oran脹: %50 (KDV hari巽 fiyat脹n)
Azami Destek Miktar脹: 2.000.000 TL
Bakanl脹脹 makine al脹m脹 ile ilgili dier desteklerindeki prosed端r ge巽erlidir.
2. aaman脹n tamamlanmas脹ndan sonra azami 1 y脹l s端re i巽inde 3. aama i巽in bavuru yap脹lmal脹d脹r. Aksi halde 3. aama hakk脹 kaybedilir.
#22: 10 firma hedefe ulat脹
Otomotiv yan sanayide rekabet g端c端n端 art脹rmada kilit nokta olarak 旦ne 巽脹kan kalite, maliyet ve teslimat performanslar脹n脹 gelitirmeye y旦nelik ihtiya巽tan yola 巽脹k脹larak URGE projeleri gelitiren TAYSAD, 端yelerini gelecee haz脹rl脹yor. Bu 巽er巽evede K端resel Rekabet Yolunda Kurumsal D旦n端端m bal脹kl脹 bir proje gelitiren TAYSAD脹n burada eitime tabi tuttuu 10 firman脹n cirolar脹nda y端zde 32, ihracatlar脹nda y端zde 17 ve istihdamlar脹nda ise y端zde 36l脹k gelime salad脹klar脹 g旦r端ld端.
#35: K端melenme birliktelii, k端me ekonomik corafyas脹nda yer alan kurum ve kurulular脹n bir araya gelerek oluturduu ve K端melenme Birliktelii Beyan Formunu doldurmak ve imzalamak suretiyle kurulan birliktelii ifade eder. K端melenme birliktelii, belirli bir corafyada younlam脹 ve birbirleriyle ilgili veya ilikili sekt旦r veya konularda faaliyet g旦steren firmalar ile kurum, kurulu ve 旦zel hukuk t端zel kiilerinin, K端melenme Destek Program脹 kapsam脹nda yapt脹klar脹 ibirliklerini ifade eder. K端melenme birliktelii ile ibirlii yapmay脹 taahh端t eden k端menin ana faaliyet alan脹nda en az yirmi firma olmal脹d脹r.
K端melenme birliktelii koordinat旦r端, k端melenme birliktelii taraf脹ndan belirlenen, k端melenme birlikteliini, K端melenme Destek Program脹na bavuru aamas脹nda Bakanl脹k nezdinde tek ba脹na temsil ve ilzama yetkili t端zel kiilii ifade eder.
K端melenme birliktelii koordinat旦r端 ilgili k端melenme birlikteliinin ekonomik corafyas脹 i巽inde yer al脹r.
Yukar脹da say脹lan kurum, kurulu ve 旦zel hukuk t端zel kiilerinden herhangi biri k端melenme birliktelii koordinat旦r端 olabilir.
#43: Teklif 巽ar脹s脹: Destek tutar脹, Ajans taraf脹ndan belirlenir; kar amac脹 g端den kurumlar i巽in proje toplam b端t巽esinin % 50sini aamaz.油
b旦lgenin kalk脹nmas脹 ve rekabet g端c端 a巽脹s脹ndan 旦nemli f脹rsatlardan yararlan脹lmas脹na, b旦lge ekonomisine y旦nelik tehdit ve risklerin 旦nlenmesinde acil tedbirlerin al脹nmas脹na ve kritik 旦neme sahip arat脹rma ve planlama 巽al脹malar脹na,
Dorudan Faaliyet Destei: Yerel ve b旦lgesel kalk脹nmaya katk脹 salayacak acil, kritik ve stratejik 旦neme sahip;
Analiz,
Arat脹rma,
Planlama,
Fizibilite ve
Modelleme 巽al脹malar脹na destek salamakt脹r.
G端d端ml端 projeler:Kar amac脹 g端den kurulular kabul edilmiyor..kobi olamaz:stk,Kamu kuruluu olmas脹 laz脹m.%75 hibe.
Teknik destek:eitime y旦nelik destekler veriliyor.Kamu veya stk olabilir.Kar amac脹 g端tmeyen kurulu olmas脹 laz脹m. sosyal ve teknik olabilir.15.000 destek.
Kad脹nlar脹n istihdam脹na y旦nelik eitim ald脹r脹labilir.
#71: K端melenme 巽al脹malar脹nda 旦ncelikle doru sekt旦rleri, doru akt旦rleri, doru zamanda belirleyebilmek b端y端k 旦nem arz etmektedir. Bu 巽al脹malar kapsam脹nda yap脹lan istatistiki analizler i巽in bir巽ok y旦ntem bulunmaktad脹r.
K端melenme 巽al脹malar脹nda kullan脹lan bu analiz y旦ntemlerinden baz脹lar脹 unlard脹r:
Herfindahl Hirschman (H-H) Endeksi
巽 Y脹ld脹z Analizi
Shift Share Analizi
Gini Katsay脹s脹
Sosyal Alar Analizi
Porter脹n Elmas Modeli
The Cluster Observatory The Cluster Observatory is an online, free and user-friendly platform that provides a single access point to data and analysis of油clusters, cluster organizations and regional microeconomic framework conditions油in Europe. Furthermore it provides a油cluster library,油and a classroom for cluster education.油
