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J and j (JOHNSON AND JOHNSON)

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nandhini durairaj

Johnson & Johnson was founded in 1886 in New Jersey by brothers Robert Wood Johnson, James Wood Johnson, and Edward Mead Johnson. It began as a small company producing sterile surgical dressings and antiseptic solutions. Over time, Johnson & Johnson expanded its product line to include first aid kits, baby products like powder and shampoo, dental floss, and Band-Aids. The company has grown to become a global healthcare leader through innovation and expanding its operations internationally throughout the 20th century.

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J and j (JOHNSON AND JOHNSON)
OVERVIEW Introduction History Position Of J&J Marketing strategies
INTRODUCTION ,there will be very few who haven't heard this name. Only handful of companies can claim to have a lasting legacy like them. From Johnson's baby shampoo and band- aid bandages to Benadryl cough syrup and OneTouch glucometers , every one of us have used an Johnson & Johnson product at one point of time.
HISTORY Founders Robert wood , James wood , Edward mead
CONT. The journey started as a small company that made surgical dressing . There was a time where sterile surgical practices were lacking at large. Robert wood Johnson along with his brothers James wood Johnson and Edward mead Johnson founded Johnson & Johnson in January 1886, in new Brunswick ,New Jersey, U.S. Began to offer ready to use surgical dressings to improve sanitation and health- care practices in the 19th century.
IN 1888 They started recognizing that horribly injured victims died due to loss of blood. This made them launch the first commercial first-aid kit which was designed for the railroad workers. And soon becomes the standard in treating injuries.
IN 1894 Johnson & Johnson launches maternity kits to make child birth safer for mothers and babies . JOHNSONS 速 Baby powder goes on the market . Its success leads to the companys heritage baby business.
IN 1896-1897 The company is the first to mass produce dental flossto make it affordable so that peoplecan take bettercare of their teeth. The floss is originally made left over suture silk. Employeesmanufacture the first mass produced sanitary protection productsfor women , which wasa hugestep for ward in womenshealth.
IN 1900 The traditionof providing disasters relief begins whenthe company donates products and money to help the citizens of Galveston, Texas in the aftermath of an hurricane.
IN 1921 BAND- AID 速 Brand Adhesive Bandages , invented by employee Earle Dickson in 1920, go on the market. They are the first commercial dressing for small wounds that consumers can apply themselves.
IN 1954 Johnsons 速 baby shampoo withNO MORE TEARS 速 formula enters the market as the first mild and soap-free shampoo designed to be gentle enoughto clean babies' hair but not irritate their eyes.
ADDITIONAL LAUNCHES In 1888 ,the company publishes modern methods of antiseptic wound treatment , which quickly becomes one of the standard teaching texts for antiseptic surgery. It helps spread the practices of sterilesurgery in the U.S. and the worldaround.
EXPANSION OF In 1924- Our first overseas operating company opens in U.K. In 1930-31 Expands to Mexico and South Africa and to Australia. In 1937- Expands to Argentina and Brazil. In 1944- J&J goes public, with an listing on new york stock exchange.
POSITION OF J & J J& J is the market leader in the Rs. 200 crore Indianbaby care industry. J&J India , known better for its baby soap is a part of the global healthcare established in India in 1947. InIndia , J& J has beenthe undisputable market leader in baby care market with its soap, lotion, and shampoo having virtually no competitors.
Number of Stores (High) Number of Stores (Low) Wide Price Competitiveness Narrow Price Competitiveness POSITION MAP
THE REASONS THAT MADE J& J BRAND REACH PEOPLE No other brands of any other country were able to get the trust of the mothers . Wipro tried its hand with the Wipro baby soft but could not make a significant impact on J&Js market share. J& J have brought out many variants of the soap with different ingredients and scents.
MARKETING STRATEGIES The strategy they used to market their productswas simple. GUESS WHAT .. They had a simple logic i.e. they started analyzing the surgical practices and instruments which were lacking in large.

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J and j (JOHNSON AND JOHNSON)

  • 3. INTRODUCTION ,there will be very few who haven't heard this name. Only handful of companies can claim to have a lasting legacy like them. From Johnson's baby shampoo and band- aid bandages to Benadryl cough syrup and OneTouch glucometers , every one of us have used an Johnson & Johnson product at one point of time.
  • 4. HISTORY Founders Robert wood , James wood , Edward mead
  • 5. CONT. The journey started as a small company that made surgical dressing . There was a time where sterile surgical practices were lacking at large. Robert wood Johnson along with his brothers James wood Johnson and Edward mead Johnson founded Johnson & Johnson in January 1886, in new Brunswick ,New Jersey, U.S. Began to offer ready to use surgical dressings to improve sanitation and health- care practices in the 19th century.
  • 6. IN 1888 They started recognizing that horribly injured victims died due to loss of blood. This made them launch the first commercial first-aid kit which was designed for the railroad workers. And soon becomes the standard in treating injuries.
  • 7. IN 1894 Johnson & Johnson launches maternity kits to make child birth safer for mothers and babies . JOHNSONS 速 Baby powder goes on the market . Its success leads to the companys heritage baby business.
  • 8. IN 1896-1897 The company is the first to mass produce dental flossto make it affordable so that peoplecan take bettercare of their teeth. The floss is originally made left over suture silk. Employeesmanufacture the first mass produced sanitary protection productsfor women , which wasa hugestep for ward in womenshealth.
  • 9. IN 1900 The traditionof providing disasters relief begins whenthe company donates products and money to help the citizens of Galveston, Texas in the aftermath of an hurricane.
  • 10. IN 1921 BAND- AID 速 Brand Adhesive Bandages , invented by employee Earle Dickson in 1920, go on the market. They are the first commercial dressing for small wounds that consumers can apply themselves.
  • 11. IN 1954 Johnsons 速 baby shampoo withNO MORE TEARS 速 formula enters the market as the first mild and soap-free shampoo designed to be gentle enoughto clean babies' hair but not irritate their eyes.
  • 12. ADDITIONAL LAUNCHES In 1888 ,the company publishes modern methods of antiseptic wound treatment , which quickly becomes one of the standard teaching texts for antiseptic surgery. It helps spread the practices of sterilesurgery in the U.S. and the worldaround.
  • 13. EXPANSION OF In 1924- Our first overseas operating company opens in U.K. In 1930-31 Expands to Mexico and South Africa and to Australia. In 1937- Expands to Argentina and Brazil. In 1944- J&J goes public, with an listing on new york stock exchange.
  • 14. POSITION OF J & J J& J is the market leader in the Rs. 200 crore Indianbaby care industry. J&J India , known better for its baby soap is a part of the global healthcare established in India in 1947. InIndia , J& J has beenthe undisputable market leader in baby care market with its soap, lotion, and shampoo having virtually no competitors.
  • 16. THE REASONS THAT MADE J& J BRAND REACH PEOPLE No other brands of any other country were able to get the trust of the mothers . Wipro tried its hand with the Wipro baby soft but could not make a significant impact on J&Js market share. J& J have brought out many variants of the soap with different ingredients and scents.
  • 17. MARKETING STRATEGIES The strategy they used to market their productswas simple. GUESS WHAT .. They had a simple logic i.e. they started analyzing the surgical practices and instruments which were lacking in large.