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Jacques Kemp 5-Axis Strategy Grid

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david garceran nieuwenburg

This document outlines a strategic direction for an organization to focus on wealth management through expanding distribution channels, products, and customer base. It plans to grow existing sales channels like agents and banks, enter new segments like direct platforms, and increase profitable wealth products in areas like life insurance, mutual funds, retirement services, and annuities. The overall goal is to make wealth management the core business across existing and new markets.

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IAPs strategic direction in line with the Groups thrust on wealth management Distribution Grow multiple channels Selectively enter new segments Products Increase focus on wealth management More profitable (wealth) products Customer Business Existing Core of our business Expand Point of Sales in existing markets Reach 7 countries 3 countries Life + Savings Asset Management Retirement Services Wealth mgt focus Unit Linked Life Insurance Mutual Funds Takaful Products Group Insurance Term Life Annuities Wealth mgt focus Tied Agents Bancassurance IFA Direct Platforms Wealth mgt focus Mass SME Higher middle Institutions Wealth mgt focus

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Jacques Kemp 5-Axis Strategy Grid

  • 1. IAPs strategic direction in line with the Groups thrust on wealth management Distribution Grow multiple channels Selectively enter new segments Products Increase focus on wealth management More profitable (wealth) products Customer Business Existing Core of our business Expand Point of Sales in existing markets Reach 7 countries 3 countries Life + Savings Asset Management Retirement Services Wealth mgt focus Unit Linked Life Insurance Mutual Funds Takaful Products Group Insurance Term Life Annuities Wealth mgt focus Tied Agents Bancassurance IFA Direct Platforms Wealth mgt focus Mass SME Higher middle Institutions Wealth mgt focus