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Serving Our Customers Since 1955
www.generalhotel.com
(305) 885-8651

 Jaime Monreal
 Director, National Accounts at GENERAL
 Email Address: JMonreal@generalhotel.com

GENERAL offers thousands of supply items from every major industry brand ready to
ship at your convenience. We also have complete in house Foodservice Design, Interior
Design & Consulting Services. These design teams provide an affordable, yet broad
array, of consultative services to the foodservice industry. Our main objective is to aid
foodservice related businesses who are :

 looking to make an equipment or technology decision
 designing or creating a new concept
 redesigning a current concept
 striving to reduce costs and increase efficiency
 needing professional submittal documents

 Nearly 60 years of dedicated service in the
Hospitality and Foodservice Industry
 We are a one-stop-shop! We have complete in-
house International Sales, Hospitality Design and
Engineering Divisions

CONCEPT COMPLETION

 Banquet Facilities
 Bars & Nights Clubs
 Catering Facilities
 Chain Restaurants
 Country Clubs KITCHEN
DESIGN
 Cruise Lines INTERIOR
DESIGN
 Grocery Stores
 Healthcare Facilities
SMALLWARES
 Hospitals &
EQUIPMENT
 Hotels
 Institutions
 International Export
 Offices
 Prisons
 Resorts
 Restaurants WE CAN DO YOUR
 Schools ENTIRE PROJECT!

“Our years of experience allow us to create
the foodservice facility you desire.”

From Concept to Completion, our Design Team will be there with you every step of the
way. Our typical process takes you through the following steps:

PLANNING & PROCUREMENT &
DESIGN PHASE CONSOLIDATION PHASE

•Quotation
•Masterplanning Purchasing
•Preliminary Space Planning
•Custom Fabrication
•Conceptual Design
•Shop Drawing
•Schematic Design Review
•Specification •Consolidation
•Equipment Schedule •Storage & Delivery
•Budget Development of Equipment
•Budget Analysis & Allocation
•Value Engineering
•Foodservice Utility INSTALLATION &
Requirements COMPLETION PHASE
•Creation of Drawings for
Architect & Construction Teams •Equipment
Uncrated
•Set In Place
•Coordination
of Installation
•Punch List
Walk Through
•Delivery of
Opening
Supply Order

Jaime Monreal General Presentation 2010

WATERMARK GRILLE – BAR ELEVATION

“When we completely redesigned and remodeled our 8,000
square foot Hibiscus Golf Club in Naples, Florida, landing the
General Hotel and Restaurant Supply design team was a God send
for us. They transformed our existing golf club constructed in
1980 into a modern day wonder. We got everything we wanted
and more. The design team was professional, knowledgeable, and
helpful. Most of all they gave us the quality in furnishings and
equipment that we needed, while adhering to our budget and
saving us thousands of dollars. Thanks to the GHRS Design
Team that worked so hard for us at Hibiscus Golf Club, we are
proud of our new home, and would welcome the opportunity to
work with the General Team again.”

Allan Cooper, General Manager
Hibiscus Golf Club

Project Highlighted: Lobby Bar

LEGENDARY MORRIS LAPIDUS LOBBY & COSMOPOLITAN LOBBY BAR – EDEN ROC HOTEL

GIA ROTISSERIE – EDEN ROC HOTEL

Remodel and redesign of new 728 room property on Miami Beach, Florida.

ASSIGNMENT: Design new kitchens in multiple towers to accommodate
guests in restaurants, banqueting and room service.

GHRS LEADERSHIP: Plans were developed for permitting after months of
work with property ownership and staff. Final
MEP's were completed. At the last minute, GHRS was
informed that the hotel needed to comply with new fire
standards and a new 8' hallway had to be constructed
through the existing kitchen design. We reconfigured
the plan within three weeks for permitting to
accommodate this last minute requirement. In effect,
GHRS had to redraw the kitchen and provide revised
MEP's for final permitting. This quick turnaround saved
tens of thousands of dollars for property ownership in
reduced construction costs.

The Biltmore Hotel is renowned amongst the most luxury hotels of the world, and
we endure many renovations to maintain that status.

Recently, we remodeled our Fontana Restaurant's exhibition kitchen and rebuilt our
Golf Clubhouse. General Hotel & Restaurant Supply provided outstanding service in
assisting with the design of these two projects. Not only did they procure the
equipment needed on a timely basis and within budget, but the General Hotel team
was consistently available to respond amiably to any questions we possessed, and
was expeditious in resolving any problems that arose.

We must make special mention of our account representative, whose sincere
professionalism and utmost service contribute to the reason why we at the Biltmore
are beyond satisfied with General Hotel & Restaurant Supply.

We have and will continue to use General Hotel for much of our daily needs in
operating our fine resort.

Respectfully,
Edmundo Perez, Chief Engineer
The Biltmore Hotel

The Westin Diplomat Resort & Spa,
Hollywood, Florida

Project Highlighted: Pool Bar

Thru my involvement with six different brands you have helped to build
over 100 restaurants for me and helped remodel them to the tune of
300 remodels. I guess that qualifies me to say I know your operation.
The reason we keep coming back is because of the little extra services
you have provided us over the years.

Your design element is and will be essential to us. Your ability to advise
us of what's new and what is better energy-wise keeps us coming back.
I've enjoyed the partnership in building that has formed over the last 29
years that we have worked together to build restaurants thru out Florida.
Thank you for your help and assistance.

My best wishes to you for another 55 years of success!

Bob Leonard
Consultant to the Restaurant Business

RITZ CARLTON – COCONUT GROVE, FLORIDA

FONTAINEBLEAU HOTEL – MIAMI BEACH

 General has made a commitment to the
ever growing “Green” Design movement
with a concerted effort to design within
the parameters of LEED Design.

 LEED, or Leadership in Energy & Environmental Design Rating
System, is an internationally recognized green building
certification system, providing third-party verification that a
building or community was designed and built using strategies
aimed at improving performance across all the metrics that
matter most: energy savings, water efficiency, CO2 emissions
reduction, improved indoor environmental quality, and
stewardship of resources and sensitivity to their impacts.

 We have designed and supplied projects
throughout the country, and the world, for years.

 We have a network of installers, service agents,
manufacturers’ representatives and fabricators
that we can access anywhere in the world. We
welcome the opportunity to work with our
customers, regardless of their geographic
location.

 5 Minute Asia - Miami, FL  Salt Rock Grill - Redington Shores, FL
 Agave Grill - Puerto Rico  Sea Room Restaurant - Melborne, FL
 Anastasia Art Café - Miami Beach, FL  Sheppard's Restaurant - Clearwater Beach, FL
 Antonio's - Celebration City, FL  Ship's Shore - South Sea's Plantation,Captiva Island, FL
 Apropo - Dolphin Mall, Miami FL  Shooters - Miami, FL
 Aqua Grill - Palm Beach, FL  Shooters On The Water - Fort Lauderdale, FL
 Azul - Mandarin Oriental Hotel, Miami FL  Shula's Steak Remodel - Miami Lakes, FL
 Bavarian Inn - Marco Island, FL  Sir Pizza - Pinecrest, FL
 Ben's Deli & Take-Out - Miami, FL  Spherion Café - Fort Lauderdale, FL
 Big Ben's Deli - Coral Gables, FL  Suzanne's in the Grove - Coconut Grove, FL
 Bill's Sundowner Grill - Ybor City Tampa, FL  Takeyama Japanese Restaurant - Miami, FL
 Blue Moon Fish Co. - Coral Springs, FL  The Grocery - Delray Beach, FL
 Brasserie Max - Plantation, FL  Tim Horton Donuts - Deerfield Beach, FL
 Brickel Emporium - Miami, FL  Tomatoes - Somers Point, New Jersey
 Brothers Two Restaurants – South Miami, FL  Tower 41 Restaurant - Miami Beach, FL
 Dan Marino's Bar & Grill - Coconut Grove, FL  Tutti McGregor's - Ft. Myers, FL
 Ferrari's Pizza - Miami, FL  Tuttles At The Charter - Miami, FL
 Fire Fish Grill - Indian Rocks Beach, FL  Valenti's Restaurant - South Miami, FL
 Jackson's Bistro - Tampa, FL  Villa Regina - Miami, FL
 Jardines de Confucio - Miami, FL  Waterfront Restaurant - Somers Point, NJ
 Jasmine Chinese Restaurant - Boca Raton, FL  Watermark Grille - Naples, FL
 Lamont Restaurant - West Palm Beach, FL
 Polo Norte-Hialeah, FL & Flagler St., Miami, FL

 Acqualina Resort & Spa - Sunny Isles Beach, FL  Grand Bay Hotel - Coconut Grove, FL
 Arlington Hilton Hotel – Arlington, VA  Hotel Sofitel - Miami, FL
 Austin Marriott Hotel - Austin, TX  JW Marriott Hotel - Miami, FL
 Austin-Wyndham Hotel – Austin, TX  Lago Mar Hotel - Fort Lauderdale,
 Biltmore Hotel - Coral Gables, FL  Natick Hilton Inn - Natick, MA
 Boca Beach Club - Boca Raton, FL (Original &  Omni Rosen Hotel (Now Omni Center) - Orlando, FL
Renovation)
 Palm Springs Wyndham - Palm Springs, CA
 Boca Raton Hotel & Club - Boca Raton, FL
 Pier 66 Hotel - Fort Lauderdale, FL
 Bonaventure Hotel & Spa - Fort Lauderdale, FL
 Radisson Hollywood Hotel - Hollywood, FL
 Breakers Hotel - Palm Beach, FL
 Ramada Inn Mandarin - Jacksonville, FL
 Bristol - Washington D.C
 Ritz Carlton Di Lido Hotel - Miami Beach, FL
 Canyon Ranch Carillon Hotel - Miami Beach, FL
 Ritz Carlton Hotel - Coconut Grove, FL
 Cardozo Hotel - Miami Beach, FL
 Ritz Carlton Hotel - Kansas City, MO
 Carlton Inn Hotel - Orlando, FL
 Ritz Carlton (Seville) - Miami Beach, FL
 Coconut Grove Hotel - Coconut Grove, FL
 Ritz Carlton Hotel & Casino - San Juan, Puerto Rico
 Dadeland Marriott - Kendall, FL
 Texas Rocky Gap Lodge & Golf Resort - Flinstone, MD
 Delano Hotel - Miami Beach, FL
 Sheraton Bal Harbour - Bal Harbour, FL
 Diplomat Spa - Hallandale Beach, FL
 Sheraton Hotel - Gatlinburg, TN
 Don Shula's Inn & Racquet Club - Miami Lakes, FL
 The Setai - Miami Beach, FL
 Dorado Beach Resort - Puerto Rico
 Turnberry Isle Resort - Aventura, FL
 Eden Roc Resort & Hotel - Miami Beach, FL
 Tudor Hotel - Miami Beach, FL
 Embassy Suites Hotel - Austin,TX, Dallas,TX,
 Westin Diplomat Resort & Club - Hollywood, FL
Galveston, TX, Houston, TX, and Las Vegas, NV
 Wyndham Hotel - Austin, TX

 Bacardi Employee Dining - Nassau, Bahamas  King Khalid Military Hospital - Saudi Arabia
 Bahia de Mujeres Hotel, Bucanero Restaurant - Santo  Le Lametin Airport - Martinique, F.W.I.
Domingo, D.R.
 Le Pelican - St. Bartholomew, F.W.I.
 Caribbean Harbour Club - St. Thomas, USVI
 Le Raizet Airport - Guadeloupe, F.W.I.
 Club International de Cancun - Cancun, Mexico
 Mico College - Kingston, Jamaica
 Club Mediterranean - Eleuthera, Bahamas
 Moby Dick's - Aruba
 Daniel Towers - Hertzlia, Israel
 Nassau Airport Caterers - Nassau, Bahamas
 Daphne's Restaurant - Barbados Diani Reef - Kenya
 Ogun Palace Hotel - Abekuta, Nigeria
 Diplomatic Sports Club - Saudi Arabia Elementary
 Prince Faisal Bin Sultan Palace - Saudi Arabia
Schools Diplomatic Quarters - Saudi Arabia
 Riyadh International Airport - Saudi Arabia
 Emerald Beach Hotel - Nassau, Bahamas
 Road House Grill - Brasilia, Brazil
 Holiday Inn - Curacao
 Royal Bank of Jamaica - Kingston, Jamaica
 Holiday Inn Sunspree Resort - Montego Bay, Jamaica
 St. Barth Beach Hotel - St. Barth, F.W.I
 Hooters - Dominican Republic Hotel Paradise -
Martinique, F.W.I  St. Joseph College - Kingston, Jamaica
 Hotel Washington Hyatt - Colon, Panama  S'barro - Aruba Torarica Hotel – Aruba
 InterContinental Hotel - Managua, Nicaragua  Surinam Telawny Sunrise Hotel - Montego Bay, Jamaica
 InterContinental Hotel - Honduras  University of the West Indies - Kingston, Jamaica
 Jack In The Box - Shanghai, China  Wai Kai Restaurant - Kingston, Jamaica
 Kay Donna Drive Port of Spain - Trinidad  Yanbu Petrochemical Bldg. - Saudi Arabia
 Kenny Rodgers Roasters – Asia & Middle East  Zirku Island - UAE
 Kenya Embassy - Saudi Arabia

 Allegro Resorts - Turks & Caicos, British West Indies  Garufa Cigar Bar - Aruba, Netherland Antilles
 American Coney Island - Naples, FL  Glitter Bay Resort - Barbados, West Indies
 Bacardi Corporate Offices - Nassau, Bahamas  Greenwich Lodge - Long Island, Bahamas
 Batch Air Cafeteria, Miami International Airport -  Hamilton Bank - Miami Beach, FL
Miami, FL
 Hibiscus Golf Club - Naples, FL
 Brandeis University - Waltham, Massachusetts
 Manchebo Beach Resort & Spa - Aruba, Netherland
 Bucanero - Santo Domingo, Dominican Republic Antilles
 Burdines, "Flavors Café" - Tampa, FL  Moby Dick - Aruba, Netherland Antilles
 Calder Race Track - Miami, FL  Monserrat Springs Spa & Tennis Club - Monserrat, West
Indies
 Caribe Sands Beach Resort - Cayman Brac, Cayman
Island  NCNB Operations Center - Fort Lauderdale, FL
 Christ Fellowship - West Palm Beach, FL  Nickerie Hotel - Nickerie, Suriname
 Club Cala at Doral Palmas Del Mar - Humacao, Puerto  Ocean Terrace Inn - St. Kitts, West Indies
Rico
 Pangea Floribbean Bistro - Boca Raton, FL
 Club St. Croix - Coconut Grove, FL
 Paramaribo Hotel - Paramaribo, Suriname
 Country Fountains - Paramaribo, Suriname
 Policia Nacional - Santa Fe de Bogota, Colombia
 Dan Marino's Bar & Grill - Coconut Grove, FL
 Polo Norte Flagler - Miami, FL
 East Emerald - Miramar, FL
 Rascal House - North Miami Beach, FL
 Eleven Eleven Bar & Restaurant at the Tudor Hotel -
 Sbarro Airport - Aruba, Netherland Antilles
South Beach, FL
 Sbarro Aruba - Aruba, Netherland Antilles
 Explorama Ledge - Iquito, Peru
 Sbarro Honduras - Tegucigalpa, Honduras
 Family Paradise Island Resort - Key Largo, FL
 Sea Shell Inn - Eleuthera, Bahamas
 Fico's Key West - Miami Beach, FL
 Watermark Grille - Naples, FL
 Flying Fish - Long Island, Bahamas

Jaime Monreal
Director, National Accounts
GENERAL HOTEL & RESTAURANT SUPPLY
13900 NW 82nd Avenue Miami Lakes, FL USA
Phone (305) 885-8651
Fax (305) 362-0082
Email: JMonreal@generalhotel.com
www.generalhotel.com

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Jaime Monreal General Presentation 2010

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Jaime Monreal General Presentation 2010