This document contains various phrases and images related to sports, competition, social change, and branding. The phrases include "Perfect Storm", "Great Brands Believe in & Stand for Something", "Fuelling the True Spirit of Competition", "A World Where Sport Inspires Society", and "Changing the World Through Sport". There are also images of Olympic races and slogans related to making sport a force for social change and opposing homophobia.
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Jaimie Fuller's presentation at Mumbrella's Sports Marketing Summit
45. The creative idea Homophobia?
Knot Me was inspired by the
popular social handle
#NotInMyName which is fast
becoming a statement of solidarity
against injustice
KnotMe is also a clever spin on
the call to action that directly
relates to the campaign mechanic