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JAL Announcement Social Media Analysis -Final

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Mary Sanderson

American Airlines and Japan Airlines announced a trans-Pacific joint business agreement. Since the announcement, there have been 359 tweets about the agreement, generating over 1.2 million impressions. The top tweeters of the announcement have between 15,000-30,000 followers. Coverage of the agreement on social media has been mostly neutral to positive. American Airlines posted about the agreement on Facebook, receiving over 500 likes and 70 comments across five posts totaling over 350,000 impressions. Discussion on online forums has shifted from predictions about changes at JAL to neutral comparisons between American and Delta.

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American Airlines/Japan Airlines Trans-Pacific Joint Business Social Media Team Summary (Social Media was part of overall AA/JAL Joint Business Communications Campaign) Since the announcement regarding AA and JAL on Mon., Jan. 10, there have been a total of 359 tweets regarding the trans-Pacific joint business press conference in Japanan increase of 12 mentions since yesterdays analysis. Additionally, these messages have now generated 1,200,237 impressions to date. The top tweeters of this announcement are @Manila Bulletin with 30,763 followers, Good Pilot News (@GoodPilotNews) with 20,745 followers, @MollyDugganLLC with 21,073 followers and @Wanting2Succeed with 15,618 followers. Tone of coverage remains mostly neutral to positive with posts like RT @eezeer Japan Airlines American Airlines joint business: Best price for an air ticket from London to Tokyo. by @AirlineOpinions and Japan Airlines and American Airlines announced joint business benefit for trans-Pacific consumers by @Tel4Rent. American posted four proactive messages on Facebook and one photo album about the topic. Since yesterdays analysis, the posts have combined to receive 599 likes and 79 comments, garnering 365,588 impressions. This represents an additional 8 user Likes and 1 additional comment. The post with the most impact tallied 118,221 impressions remains, American Airlines and Japan Airlines to hold a press conference live in Japan on our trans-Pacific joint business agreement. Watch on our AA Facebook Page at 11:00 p.m. CT tonight. Click on the "Live Video" tab on our page or this link: http://on.fb.me/AALiveVideo. With only one additional comment, the conversation appears to be slowing down, remaining positive in tone as users express high hopes that Americans great service will be impressed upon JAL. Three FlyerTalk threads have been created on this topic, two of which were posted on Jan. 9, announcing the upcoming press conference. The thread posted on Jan. 11 titled JAL may seek JBV opportunity with CX received 19 comments. Since yesterdays analysis, there have been seven new posts within the thread. The conversation has shifted from JALs predicted changes after partnering with American to a neutral comparison between the customer experience of American and Delta.

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JAL Announcement Social Media Analysis -Final

  • 1. American Airlines/Japan Airlines Trans-Pacific Joint Business Social Media Team Summary (Social Media was part of overall AA/JAL Joint Business Communications Campaign) Since the announcement regarding AA and JAL on Mon., Jan. 10, there have been a total of 359 tweets regarding the trans-Pacific joint business press conference in Japanan increase of 12 mentions since yesterdays analysis. Additionally, these messages have now generated 1,200,237 impressions to date. The top tweeters of this announcement are @Manila Bulletin with 30,763 followers, Good Pilot News (@GoodPilotNews) with 20,745 followers, @MollyDugganLLC with 21,073 followers and @Wanting2Succeed with 15,618 followers. Tone of coverage remains mostly neutral to positive with posts like RT @eezeer Japan Airlines American Airlines joint business: Best price for an air ticket from London to Tokyo. by @AirlineOpinions and Japan Airlines and American Airlines announced joint business benefit for trans-Pacific consumers by @Tel4Rent. American posted four proactive messages on Facebook and one photo album about the topic. Since yesterdays analysis, the posts have combined to receive 599 likes and 79 comments, garnering 365,588 impressions. This represents an additional 8 user Likes and 1 additional comment. The post with the most impact tallied 118,221 impressions remains, American Airlines and Japan Airlines to hold a press conference live in Japan on our trans-Pacific joint business agreement. Watch on our AA Facebook Page at 11:00 p.m. CT tonight. Click on the "Live Video" tab on our page or this link: http://on.fb.me/AALiveVideo. With only one additional comment, the conversation appears to be slowing down, remaining positive in tone as users express high hopes that Americans great service will be impressed upon JAL. Three FlyerTalk threads have been created on this topic, two of which were posted on Jan. 9, announcing the upcoming press conference. The thread posted on Jan. 11 titled JAL may seek JBV opportunity with CX received 19 comments. Since yesterdays analysis, there have been seven new posts within the thread. The conversation has shifted from JALs predicted changes after partnering with American to a neutral comparison between the customer experience of American and Delta.