際際滷

際際滷Share a Scribd company logo

Jamie King Keek Portfolio

Jamie King
Jamie King

Jamie King implemented Agile methodologies like Scrum and Kanban as Chief Product Officer at Keek. He redesigned Keek's product, website, and mobile experiences to focus on the user and data. This included introducing new flows, redesigning the UI/UX, and optimizing for search and app stores. As a result, Keek saw growth in key metrics like website traffic, video views, and user engagement over the first few months.

1 of 12
WHAT I ACHIEVED AT KEEK JAMIE KING, CHIEF PRODUCT OFFICE, JUNE 2014 - JUNE 2015
I implemented Scrum and Kanban methodologies, continuously whiteboarding and visualizing the funnels for everyone in the company. I focused on the user and the data, utilizing an analytics framework heavily influenced by Dave McClures Pirate Metrics and Eric Ries Lean Analytics. INTRODUCED AGILE PROCESS
I hired third party specialists to support the in-house design of all UI/UX wireframes. Collectively, we blueprinted a complete evolution of Keeks UI/UX across web and 3 mobile platforms. We focused on new flows for SSO, User Onboarding, engagement, native advertising and content discovery. REDESIGNED THE PRODUCT
AFTERBEFORE DESIGNED & LAUNCHED NEW WEBSITE
TRANSFORMED THE MOBILE WEB EXPERIENCE BEFORE AFTER
DELIVERED IMMEDIATE SEO RESULTS Realized rapid growth in website traffic and impressions immediately after the launch of the new site. During the first four months, optimized organic search delivered 50% growth in impressions.
BEFORE AFTER DESIGNED NEW MOBILE UI/UX ACROSS iOS & ANDROID
IMPLEMENTED APP STORE OPTIMIZATION BEFORE AFTER
CREATED NEW IOS AND ANDROID APP WITH FACEBOOK
WORKED CLOSELY WITH MARKETING AND SALES Established and managed a production services team. Produced homepage takeovers, branded content and sales assets. Updated social media pages and implemented Hootsuite tools. Worked very closely with the SVP of Sales. Integrated ad serving technologies across web and mobile platforms. Managed Ad Ops team, working directly with vendors and customer support groups.
GAVE 100% COMMITMENT I worked hard to really understand the product and the audience. I recorded and uploaded 149 videos to the Keek platform, sharing my posts across Facebook and Twitter. I made a bunch of new friends as I commented, shared and subscribed to other users content. Key wins Im proud: Improved average app store scores to 4.5 out of 5. Improved product quality with 90% reduction in iOS platform crashes and 55% reduction in Android platform crashes. Achieved 74% growth in average video views per active user (JanApril 2015). 24% increase in total video views month on month. 17% average monthly increase in video creation per active user. 50% growth in website impressions and clicks, (Jan April 2015).
ADDITIONAL PORTFOLIOS AVAILABLE

More Related Content

Jamie King Keek Portfolio

  • 1. WHAT I ACHIEVED AT KEEK JAMIE KING, CHIEF PRODUCT OFFICE, JUNE 2014 - JUNE 2015
  • 2. I implemented Scrum and Kanban methodologies, continuously whiteboarding and visualizing the funnels for everyone in the company. I focused on the user and the data, utilizing an analytics framework heavily influenced by Dave McClures Pirate Metrics and Eric Ries Lean Analytics. INTRODUCED AGILE PROCESS
  • 3. I hired third party specialists to support the in-house design of all UI/UX wireframes. Collectively, we blueprinted a complete evolution of Keeks UI/UX across web and 3 mobile platforms. We focused on new flows for SSO, User Onboarding, engagement, native advertising and content discovery. REDESIGNED THE PRODUCT
  • 5. TRANSFORMED THE MOBILE WEB EXPERIENCE BEFORE AFTER
  • 6. DELIVERED IMMEDIATE SEO RESULTS Realized rapid growth in website traffic and impressions immediately after the launch of the new site. During the first four months, optimized organic search delivered 50% growth in impressions.
  • 7. BEFORE AFTER DESIGNED NEW MOBILE UI/UX ACROSS iOS & ANDROID
  • 8. IMPLEMENTED APP STORE OPTIMIZATION BEFORE AFTER
  • 9. CREATED NEW IOS AND ANDROID APP WITH FACEBOOK
  • 10. WORKED CLOSELY WITH MARKETING AND SALES Established and managed a production services team. Produced homepage takeovers, branded content and sales assets. Updated social media pages and implemented Hootsuite tools. Worked very closely with the SVP of Sales. Integrated ad serving technologies across web and mobile platforms. Managed Ad Ops team, working directly with vendors and customer support groups.
  • 11. GAVE 100% COMMITMENT I worked hard to really understand the product and the audience. I recorded and uploaded 149 videos to the Keek platform, sharing my posts across Facebook and Twitter. I made a bunch of new friends as I commented, shared and subscribed to other users content. Key wins Im proud: Improved average app store scores to 4.5 out of 5. Improved product quality with 90% reduction in iOS platform crashes and 55% reduction in Android platform crashes. Achieved 74% growth in average video views per active user (JanApril 2015). 24% increase in total video views month on month. 17% average monthly increase in video creation per active user. 50% growth in website impressions and clicks, (Jan April 2015).