Jason Found Performance Marketing Insights Conference 2013
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How Email & Retargeting Can Turn Traffic Into Long- Term Customer Journey Rewards - Or how to get more money from what you already have...
Jason Found Performance Marketing Insights Conference 2013
- 1. How Email & Retargeting Can Turn Traffic Into LongTerm Customer Journey Rewards Jason Duke
- 2. Where is the money? 1 2
- 3. The truth is we dont know. 1 2
- 4. Yet.. 1 2
- 5. So lets find out. 1? 2?
- 6. Half the money I spend on advertising is wasted; the trouble is I don't know which half. John Wanamaker, (attributed)US department store merchant (1838 - 1922)
- 7. (1838 - 1922) Isnt it time to move on?
- 8. Zero moment of truth Go and read this Lots of valuable information although HUGE bias. It is from Google. http://www.zeromomentoftruth.com/assets/files/ZMOT_Handbook.pdf
- 9. The shoppers multi-channel journey
- 10. Shopper trends
- 11. Shopper trends
- 12. Shopper trends
- 13. Shopper trends
- 14. Shopper trends
- 16. Shopper trends
- 17. Shopper trends
- 18. Shopper trends
- 19. Shopper trends
- 20. Shopper trends
- 21. Shopper trends
- 22. Shopper trends
- 23. The path to purchase
- 24. Feeds
- 25. FeedLab Found
- 27. Who.ai
- 28. Who.ai
- 29. Retargeting
- 30. Retargeting And many, many, many more..
- 31. Demo http://Who.AI Demo. http://www.Found.co.uk/Feedlabs Demo http://www.Found.co.uk/Retargetting Demo
- 32. Done well..
- 33. The Workflow
- 34. Done badly..
- 35. The Workflow
- 36. The Goal
- 37. Why?
- 38. 1885!
- 39. Maybe people have always been the same?
- 40. But our methods can & could be more effective?
- 41. Sowhere is the money? 1 2
- 42. Sowhere is the money? 1 & 2
- 43. Five Rights The right product or service Communicated in the right manner Delivered at the right moment To the right person Personalised in the right way
- 44. Get in touch www.found.co.uk 0207 653 6709 discover@found.co.uk @found_online