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Javier languageserv

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Javier Fatou
Javier Fatou

Javier provides language services and wants to expand their business. They have a background in media production and working with international communities. They are multilingual and have experience in UK education. They cite data showing growing demand and popularity for languages like Spanish. To succeed, they need a good management strategy and excellent customer service that is relevant, supportive and flexible. They discuss competitors like Livemocha and Busuu. The typical online language learner is educated without children who studies at home. Javier's strategies include using their services as promotion and effective networking on social media. Market research shows high search volumes for language-related terms.

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Javier’s Language Services
Why? • Increasing demand for languages in the job market • Adequate implementation can open up new markets for products and services
My background • Media production experience • International community groups
My background • Worked in UK higher and further education establishments • Multilingual (Spanish, French and Portuguese)
Supporting data • Spanish is spoken by 8% of EU as first language. • Spoken by 7% as additional language.
Supporting data • Spoken by 405 Million people worldwide. • Most popular foreign language taken in the US.
Key issues to succeed • Adequate management strategy to guarantee: • Excellence in customer service. • Originality and flexibility in approach.
Customer service • Relevance to the client. • Enhanced level of support. • Flexibility while offering service and invocing clients.
Established players/ competitors • Livemocha Online community with 12.000.000 users Courses in 38 languages (free and paid)
Established players/ competitors • Busuu • Offers courses in 12 languages on a freemium business model. • Also business language courses. • Website has collected prestigious awards.
Typical profile of online language learner • According to Analytics portal Alexa: • University graduates • Without children • Access site from home • Not higher income earners
Strategies • The product is also the promotion • Effective networking • Online presence which is relevant and efficient ( Facebook, Twitter, Linkedin…)
Google new market tool results: • Search term: Spanish • 16,673,000 searches in US • 4,400,000 searches in France • 2,740,000 searches in UK
Google new market tool results: • Search term: Interpreting • 2,775,000 searches in Germany • 302,734 searches in US • 74,155 in UK
Google new market tool results: • Search term: Translation • 24,000,000 searches in France • 22,720,00 searches in Germany • 9,140,000 in UK
Google new market tool results: • Search term: Localisation • 301,000 searches in France • 22,200 in UK
Do your own research : • http://translate.google.com • www.alexa.com
Javier_fatou@me.com https://twitter.com/brightpoetry
DESIRED OUTCOMES
DESIRED OUTCOMES
DESIRED OUTCOMES

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Javier languageserv

  • 2. Why? • Increasing demand for languages in the job market • Adequate implementation can open up new markets for products and services
  • 3. My background • Media production experience • International community groups
  • 4. My background • Worked in UK higher and further education establishments • Multilingual (Spanish, French and Portuguese)
  • 5. Supporting data • Spanish is spoken by 8% of EU as first language. • Spoken by 7% as additional language.
  • 6. Supporting data • Spoken by 405 Million people worldwide. • Most popular foreign language taken in the US.
  • 7. Key issues to succeed • Adequate management strategy to guarantee: • Excellence in customer service. • Originality and flexibility in approach.
  • 8. Customer service • Relevance to the client. • Enhanced level of support. • Flexibility while offering service and invocing clients.
  • 9. Established players/ competitors • Livemocha Online community with 12.000.000 users Courses in 38 languages (free and paid)
  • 10. Established players/ competitors • Busuu • Offers courses in 12 languages on a freemium business model. • Also business language courses. • Website has collected prestigious awards.
  • 11. Typical profile of online language learner • According to Analytics portal Alexa: • University graduates • Without children • Access site from home • Not higher income earners
  • 12. Strategies • The product is also the promotion • Effective networking • Online presence which is relevant and efficient ( Facebook, Twitter, Linkedin…)
  • 13. Google new market tool results: • Search term: Spanish • 16,673,000 searches in US • 4,400,000 searches in France • 2,740,000 searches in UK
  • 14. Google new market tool results: • Search term: Interpreting • 2,775,000 searches in Germany • 302,734 searches in US • 74,155 in UK
  • 15. Google new market tool results: • Search term: Translation • 24,000,000 searches in France • 22,720,00 searches in Germany • 9,140,000 in UK
  • 16. Google new market tool results: • Search term: Localisation • 301,000 searches in France • 22,200 in UK
  • 17. Do your own research : • http://translate.google.com • www.alexa.com