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Localization Challenges
       in Jawaker
     Dubai World Game Summit
           30 Nov 2010
Fouad Mardini
 Co-founder/Developer
Social Card Gaming
Targeting MENA
Statistics
400,000+ Users
Statistics

~2,000 Concurrent
  Players at Peak
Statistics

12,000,000 Hands
 Played a Month
Name of the Ҳ
Jawaker is the Arabic
   plural of Joker
Not this Joker
But rather this Joker
Dont judge a book by
       its cover
             C American Proverb
Nissan Moco




        Spanish speaking world
Jawakers Premium
Membership Branding
Flirted with many
      names
(Gold, Plus, etc...)
Jawaker Basha
Product Perception
Competitions very
popular especially
 during Ramadan
Users LOVE the idea
Even organizing and
managing their own
 through Facebook
kingoftrx Facebook Page !"#$%
Product Monetization
Jawaker Localization Challenges: Dubai World Game Summit
Virtual Goods
Falafel
Arageel
Mint Tea
In addition to Ramadan
only goods (Ataief, etc.)
Unique Advertising
     Model
Jawaker Localization Challenges: Dubai World Game Summit
Zain Campaign
   5% CTR
Google Chrome
 Campaign (CPA)
Campaign Renewed
Payment Headaches
Reluctance to use
   credit cards
Payments through SMS
     Big Hassle
   Bad Cash Flow
Western Union Money
      Transfer
Product Relevance
Localized Game Rules
Street Rules
Employee dedicated to
    getting rules
Suit Names
Customized Audio
    Content
Other Challenges
Players easily offended
        verbally
Contact Info
Requests to
 Deal with
   them
Chat Filtration and
 Banning Players
Zero Tolerance
Technical Issues
Arabic RTL
Android still messes it
         up
Thank You

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Jawaker Localization Challenges: Dubai World Game Summit