The document compares the business models and financial metrics of two Bollywood films, Gangs of Wasseypur and Dabangg. It notes that Gangs of Wasseypur had a lower budget and targeted a younger, more niche audience with low-profile promotions, while Dabangg had a larger budget, targeted a broader audience, and invested heavily in promotions leveraging its big star cast. Financially, Dabangg earned significantly higher theatrical and total returns despite a much larger budget, earning a profit over 17 times that of Gangs of Wasseypur due to its broader appeal and release timing.
4. Contd
Sources:
The Economic Times magazine, August 26-September 01,2012; Pg 12-15
http://www.boxofficecapsule.com/boxoffice-analysis.aspx?analysis_id=490
http://www.pwc.se/sv_SE/se/media/assets/india-entertainment-and-media-outlook-
2011.pdf
http://bollywoodboxofficeindia.wordpress.com/2010/10/01/economies-of-dabangg-final-
5. Comparative analysis
Gangs of Wasseypur Dabangg
Anurag Kashyap Abhinav Kashyap
Reality based Entertainment and purely
commercial
The young-India was the Identified the whole market
target audience as target audience
Low-profile promotions Huge promotions
Success is performance and Success can be credited to
script based the star cast and time of
release
6. Gangs of Wasseypur Dabangg
Basis
Budget 09.40Cr. 30 Cr.
Promotion &
06.00 Cr. 12 Cr.
Advertising
Total Investment 15.40 Cr. 57 Cr.
Theatrical Share for
13.50 Cr. 80 Cr.
producers
Satellite Rights &
06.00 Cr. 38Cr.
Ancillary Rights
Total Returns 19.00 Cr. 118.5 Cr.
Profit 03.60 Cr. 61.50 Cr.
