The document discusses reasons why corporate blogs fail and tips for starting a successful corporate blog. It notes that corporate blogs often fail due to being too much work, having multiple authors, focusing too much on selling, being a lower priority than other publishing, and poor promotion. It then provides advice on getting started such as reading other blogs and commenting, choosing appropriate content types, using consistent design, promoting the blog extensively, and monitoring traffic and comments. Blogging is shown to increase website visits and inbound links.
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Blogging to Reach Buyers
1. Jenn Coyle - Ignite Presentation - Managerial Marketing - September 23, 2010 Blogging to Reach Your Buyers
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3. 5 Reasons Corporate Blogs Fail According to Technorati 1. It's hard work 2. Blogging by committee 3. Too much focus on selling 4. Second priority to other publishing 5. Poor promotion http://technorati.com/business/gurus/article/five-reasons-why-corporate-blogs-fail/
19. Blogging Pays 55% more website visits 2x more inbound links http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx
