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JCP master

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Alejandro Gutierrez

This document describes a mobile marketing platform called Gimmie that enables brands to run campaigns within apps. It allows users to earn virtual points by using apps, then redeem those points for coupons and discounts from brands. Brands benefit from increased engagement and exposure to millions of mobile users. The platform provides analytics on user behavior and redemptions. It has partnerships with dozens of game developers with over 20 million combined downloads worldwide.

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2012 Friday, June 8, 2012
Users AppsBrands Connecting Brands with millions of mobile users Friday, June 8, 2012
Gimmie enables Mobile Marketing Campaigns inside apps by distributing coupons. Coupons are transformed into rewards in a game like system. The coupons are low to high level discounts and free products. Users win virtual points just for using the app and which are used to keep unlocking the more valuable rewards. Founded in July 2011, San Francisco Our Story Friday, June 8, 2012
Just like a traditional arcade, players play games and exchange points to redeem for real-life rewards and prizes. Users get to choose their reward from an array of stores which becomes a Mobile Marketplace! How It Works Friday, June 8, 2012
Just like a traditional arcade, players play games and exchange points to redeem for real-life rewards and prizes. Users get to choose their reward from an array of stores which becomes a Mobile Marketplace! How It Works Friday, June 8, 2012
How It Works Users unlock more valuable rewards as they earn more points. FREE! NIKE LEBRON 9 Friday, June 8, 2012
How It Works Redemption process Coupon codes Users are shown a unique promo coupon code that they can enter at the online store. Emailed instructions For unique businesses, reward redemption instructions can be communicated via email instead, i.e. Physical in-store coupon print- outs, direct contact with store etc. Instant shopping ¡°Claim Your Reward¡± brings the user directly to the online store?s webpage! Friday, June 8, 2012
White Label Model JC Penney Rewards Create a branded rewards store to boost retention, loyalty, and brand af?nity. Build a captive audience around JC Penney Rewards. Friday, June 8, 2012
Incentivization Use Coupons to build your funnel Create a branded rewards store to boost retention, loyalty, and brand af?nity. Build a captive audience around JC Penney Rewards. Friday, June 8, 2012
In-Game Example: Bingo Bash Create a branded Rewards Room Embed the JCPenney experience in the game?s DNA to build a captive audience Friday, June 8, 2012
Increase Facebook activity Facebook logins, Likes, Shares, automatic posts upon redemptions Facebook Integration Features Friday, June 8, 2012
Market Data ? Age group ? Location ? Gender ?Total Users Demographic Data ? Time spent browsing reward ? Amount of time spent to get reward (customer buyer intent) ? # of rewards claimed ? # of User Click-throughs ? # of Noti?cations in app ? # of Facebook Posts FREE Analytics Receive behavioral and usage data Friday, June 8, 2012
Bingo Bash Stop the Knights Noo Mag Ziggurat Missile Defender OvenBreak 50 developers are registered. App Showcase MegaJumpMy Horse Combined total of at least 20million downloads worldwide. Our partnered apps have family family content and cater to a large global audience Friday, June 8, 2012
A Free Trial 1. Target a speci?c demo and geography to give out coupons and prizes too 2. Brand gets free exposure on platform 3. Obtain Facebook likes when users claim their reward 4. Reach a global audience of 1 Million users a day Friday, June 8, 2012
Investors Team Advisor Jason Citron Founder, OpenFeint Friday, June 8, 2012

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JCP master

  • 2. Users AppsBrands Connecting Brands with millions of mobile users Friday, June 8, 2012
  • 3. Gimmie enables Mobile Marketing Campaigns inside apps by distributing coupons. Coupons are transformed into rewards in a game like system. The coupons are low to high level discounts and free products. Users win virtual points just for using the app and which are used to keep unlocking the more valuable rewards. Founded in July 2011, San Francisco Our Story Friday, June 8, 2012
  • 4. Just like a traditional arcade, players play games and exchange points to redeem for real-life rewards and prizes. Users get to choose their reward from an array of stores which becomes a Mobile Marketplace! How It Works Friday, June 8, 2012
  • 5. Just like a traditional arcade, players play games and exchange points to redeem for real-life rewards and prizes. Users get to choose their reward from an array of stores which becomes a Mobile Marketplace! How It Works Friday, June 8, 2012
  • 6. How It Works Users unlock more valuable rewards as they earn more points. FREE! NIKE LEBRON 9 Friday, June 8, 2012
  • 7. How It Works Redemption process Coupon codes Users are shown a unique promo coupon code that they can enter at the online store. Emailed instructions For unique businesses, reward redemption instructions can be communicated via email instead, i.e. Physical in-store coupon print- outs, direct contact with store etc. Instant shopping ¡°Claim Your Reward¡± brings the user directly to the online store?s webpage! Friday, June 8, 2012
  • 8. White Label Model JC Penney Rewards Create a branded rewards store to boost retention, loyalty, and brand af?nity. Build a captive audience around JC Penney Rewards. Friday, June 8, 2012
  • 9. Incentivization Use Coupons to build your funnel Create a branded rewards store to boost retention, loyalty, and brand af?nity. Build a captive audience around JC Penney Rewards. Friday, June 8, 2012
  • 10. In-Game Example: Bingo Bash Create a branded Rewards Room Embed the JCPenney experience in the game?s DNA to build a captive audience Friday, June 8, 2012
  • 11. Increase Facebook activity Facebook logins, Likes, Shares, automatic posts upon redemptions Facebook Integration Features Friday, June 8, 2012
  • 12. Market Data ? Age group ? Location ? Gender ?Total Users Demographic Data ? Time spent browsing reward ? Amount of time spent to get reward (customer buyer intent) ? # of rewards claimed ? # of User Click-throughs ? # of Noti?cations in app ? # of Facebook Posts FREE Analytics Receive behavioral and usage data Friday, June 8, 2012
  • 13. Bingo Bash Stop the Knights Noo Mag Ziggurat Missile Defender OvenBreak 50 developers are registered. App Showcase MegaJumpMy Horse Combined total of at least 20million downloads worldwide. Our partnered apps have family family content and cater to a large global audience Friday, June 8, 2012
  • 14. A Free Trial 1. Target a speci?c demo and geography to give out coupons and prizes too 2. Brand gets free exposure on platform 3. Obtain Facebook likes when users claim their reward 4. Reach a global audience of 1 Million users a day Friday, June 8, 2012
  • 15. Investors Team Advisor Jason Citron Founder, OpenFeint Friday, June 8, 2012