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Jeanne_Dunkle_Resume_March_2023.pdf

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Marketing and creative operations leader driving sales growth through innovative brand development, product expansion, and execution of data-driven marketing strategies. â–  Team Development & Leadership â–  Strategic Planning â–  Analytics â–  Content Development and Strategy â–  Acquisition & Retention Marketing â–  Creative Direction â–  Print & Web Design â–  Copywriting â–  Brand Development â–  New Product Development Proven track record as a collaborative team-focused mentor, inspiring peak performance across all facets of marketing including digital, social, content, SEM, SEO, demand generation, advertising, and event management. Problem-solver with an entrepreneurial spirit and passion for implementing data-driven marketing strategies to stimulate growth. Over 20 years experience building successful brands and customer ecosystems.

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• 716-430-9638 • jeannedunkle@gmail.com Marketing and creative operations leader driving sales growth through innovative brand development, product expansion, and execution of data-driven marketing strategies. Jeanne Dunkle ■ Team Development & Leadership ■ Strategic Planning ■ Analytics ■ Content Development and Strategy ■ Acquisition & Retention Marketing ■ Creative Direction ■ Print & Web Design ■ Copywriting ■ Brand Development ■ New Product Development Proven track record as a collaborative team-focused mentor, inspiring peak performance across all facets of marketing including digital, social, content, SEM, SEO, demand generation, PR, advertising, and event management. Problem-solver with an entrepreneurial spirit and passion for implementing data-driven marketing strategies to stimulate growth. Over 20 years experience building successful brands and customer ecosystems. EMPLOYMENT Vice President, Marketing and Creative Services ChopMark Media | Buffalo, NY | April ‘20 – Present Manage international and domestic client relationships, partner with corporate marketing, design, and sales teams to identify goals, develop marketing plans, construct and refine campaigns, implement strategies, determine KPIs, optimize operations and cross-departmental processes, and consult on brand design and development. ■ Collaborate with stakeholders to develop value proposition, positioning, and messaging. ■ Spearhead technology integration and automation. ■ Oversee market research. ■ Develop and Implement data-driven, omnichannel marketing strategies and marketing initiatives. ■ Analyze and optimize marketing campaigns and customer journeys to drive revenue. ■ Mentor and develop team members. ■ Build relationships with experts and leadership within organizations. ■ Allocate budget, measure and track marketing results, and report ROI. Adjunct Professor Canisius College | Buffalo, NY | June ‘04 – Present Instruct fine art and digital art courses, including color theory, printmaking, painting, and drawing. Subject Matter Expert Course Developer and Instructional Faculty Excelsior College | Albany, NY | June ‘22 – Present Develop and Teach Master of Business Administration Courses. (Semester to semester when time permits.) Marketing and Creative Operations Leader
EDUCATION & PROFESSIONAL DEVELOPMENT Head of Creative & Marketing Operations | Contract | May ‘17 – Oct ‘18 Creative Director, Marketing & Creative Operations | Oct ‘18 – Apr ‘20 ACV Auctions, Inc. | Buffalo, NY | May ‘17 – Apr ‘20 Oversaw the development and implementation of integrated marketing strategies and brand identity for ACV Auctions, Buffalo, NY’s first Unicorn­ —valued at $3.9 billion and publicly traded. ■ Developed, managed, and mentored the marketing and design teams. ■ Managed 3rd party agency relationships. ■ Initiated and optimized corporate marketing design process. ■ Capitalized on the Salesforce CRM, integrating marketing automation tools to improve market share in the highly competitive wholesale automotive space. ■ Led collaborative brainstorms and focus groups. ■ Designed and authored sales materials and marketing campaigns. ■ Contributed to 9,900% increase in vehicle sales per month. ■ Increased user base from 150 to over 25,000 dealerships. ■ Led marketing & blitz strategy lending to successful expansion from 3 to 48 states. ■ Contributed to expansion from 1 to 6 products. Vice President Marketing, Creative Operations & Business Development Field 2 Design | Buffalo, NY | Dec ‘09 – May ‘17 Directed user interface icon-set and dashboard design and consulted on user experience design of WordPress.org, the world’s most popular CMS, with a 60.4% global market share. ■ Led research, design, development, and analysis of client marketing strategies and product development. ■ Directed the creative marketing process, mentoring UX and visual designers, copywriters, and front-end and database developers to ensure deliverables were on-time, on budget, and exceeded client expectations. ■ Drove new business acquisition. ■ jeannedunkle@gmail.com ■ linkedin.com/in/jeannedunkle ■ 716-430-9638 Jeanne Dunkle Canisius College | Buffalo, NY Executive Leadership and Development Completed numerous executive-level courses to further develop and enhance analytical, professional leadership, critical thinking, and communication skills. Purchase College | Purchase, NY Master of Fine Arts/Printmaking Awarded full-tuition scholarship and teaching stipend. University at Buffalo | Buffalo, NY Bachelor of Fine Arts/Photography Recipient of the President’s Award for Educational Excellence.

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Jeanne_Dunkle_Resume_March_2023.pdf

  • 1. • 716-430-9638 • jeannedunkle@gmail.com Marketing and creative operations leader driving sales growth through innovative brand development, product expansion, and execution of data-driven marketing strategies. Jeanne Dunkle â–  Team Development & Leadership â–  Strategic Planning â–  Analytics â–  Content Development and Strategy â–  Acquisition & Retention Marketing â–  Creative Direction â–  Print & Web Design â–  Copywriting â–  Brand Development â–  New Product Development Proven track record as a collaborative team-focused mentor, inspiring peak performance across all facets of marketing including digital, social, content, SEM, SEO, demand generation, PR, advertising, and event management. Problem-solver with an entrepreneurial spirit and passion for implementing data-driven marketing strategies to stimulate growth. Over 20 years experience building successful brands and customer ecosystems. EMPLOYMENT Vice President, Marketing and Creative Services ChopMark Media | Buffalo, NY | April ‘20 – Present Manage international and domestic client relationships, partner with corporate marketing, design, and sales teams to identify goals, develop marketing plans, construct and refine campaigns, implement strategies, determine KPIs, optimize operations and cross-departmental processes, and consult on brand design and development. â–  Collaborate with stakeholders to develop value proposition, positioning, and messaging. â–  Spearhead technology integration and automation. â–  Oversee market research. â–  Develop and Implement data-driven, omnichannel marketing strategies and marketing initiatives. â–  Analyze and optimize marketing campaigns and customer journeys to drive revenue. â–  Mentor and develop team members. â–  Build relationships with experts and leadership within organizations. â–  Allocate budget, measure and track marketing results, and report ROI. Adjunct Professor Canisius College | Buffalo, NY | June ‘04 – Present Instruct fine art and digital art courses, including color theory, printmaking, painting, and drawing. Subject Matter Expert Course Developer and Instructional Faculty Excelsior College | Albany, NY | June ‘22 – Present Develop and Teach Master of Business Administration Courses. (Semester to semester when time permits.) Marketing and Creative Operations Leader
  • 2. EDUCATION & PROFESSIONAL DEVELOPMENT Head of Creative & Marketing Operations | Contract | May ‘17 – Oct ‘18 Creative Director, Marketing & Creative Operations | Oct ‘18 – Apr ‘20 ACV Auctions, Inc. | Buffalo, NY | May ‘17 – Apr ‘20 Oversaw the development and implementation of integrated marketing strategies and brand identity for ACV Auctions, Buffalo, NY’s first Unicorn­ —valued at $3.9 billion and publicly traded. â–  Developed, managed, and mentored the marketing and design teams. â–  Managed 3rd party agency relationships. â–  Initiated and optimized corporate marketing design process. â–  Capitalized on the Salesforce CRM, integrating marketing automation tools to improve market share in the highly competitive wholesale automotive space. â–  Led collaborative brainstorms and focus groups. â–  Designed and authored sales materials and marketing campaigns. â–  Contributed to 9,900% increase in vehicle sales per month. â–  Increased user base from 150 to over 25,000 dealerships. â–  Led marketing & blitz strategy lending to successful expansion from 3 to 48 states. â–  Contributed to expansion from 1 to 6 products. Vice President Marketing, Creative Operations & Business Development Field 2 Design | Buffalo, NY | Dec ‘09 – May ‘17 Directed user interface icon-set and dashboard design and consulted on user experience design of WordPress.org, the world’s most popular CMS, with a 60.4% global market share. â–  Led research, design, development, and analysis of client marketing strategies and product development. â–  Directed the creative marketing process, mentoring UX and visual designers, copywriters, and front-end and database developers to ensure deliverables were on-time, on budget, and exceeded client expectations. â–  Drove new business acquisition. â–  jeannedunkle@gmail.com â–  linkedin.com/in/jeannedunkle â–  716-430-9638 Jeanne Dunkle Canisius College | Buffalo, NY Executive Leadership and Development Completed numerous executive-level courses to further develop and enhance analytical, professional leadership, critical thinking, and communication skills. Purchase College | Purchase, NY Master of Fine Arts/Printmaking Awarded full-tuition scholarship and teaching stipend. University at Buffalo | Buffalo, NY Bachelor of Fine Arts/Photography Recipient of the President’s Award for Educational Excellence.