Michael Kors is a global luxury lifestyle brand launched 30 years ago focused on accessories, watches, footwear and purses. It began as an American sportswear brand and targets both men and women ages 20-40 who are looking for quality, key pieces and fixtures to add to their wardrobes. The document proposes using a jet-setting celebrity couple in a campaign centered around Michael Kors' "luxury lifestyle" brand idea. It recommends a $150,000 Google Adwords campaign targeting luxury items and lifestyle keywords to achieve a 15-20% sales increase in the next two quarters, designating around 10% of sales to the media budget.
Burberry aims to build on the success of its prior "Art of the Trench" social media campaign with a new "More than the Trench" campaign utilizing multiple social media platforms. The campaign seeks to increase awareness, preference, and sales by promoting Burberry's full product range beyond just trenches. It will feature product photos and videos on Facebook, Twitter, YouTube and a dedicated blog, and encourage sharing through contests and interactions. Success will be monitored through social media engagement and web analytics over the campaign timeline from fashion shows through the holiday season.
Burberry has undergone a digital transformation to focus on its brand and connect with younger global consumers. CEO Angela Ahrendts and CCO Christopher Bailey envisioned Burberry becoming the world's first fully digital luxury company. They developed a rich digital culture across Burberry's marketing, products, retail experiences, and internal operations. All parts of the business are now linked to deliver a seamless brand experience for customers anytime, anywhere. Through innovation and partnerships, Burberry has established itself as a leader in digital luxury and seen exceptional sales growth compared to industry peers.
This document provides a profile of "GirlGirl", a 21-35 year old college-educated or professional woman who enjoys fashion, socializing, and an active lifestyle. It lists her interests as movies, basketball, swimming, ice skating, late night parties, dancing, aerobics, and shopping. The document then provides images and descriptions of clothing items that would appeal to GirlGirl's style, including tops, bottoms, dresses, and accessories made from materials like cotton, denim, chiffon, and leather.
This document contains descriptions and prices for various women's clothing items including tops, dresses, and bottoms made from materials like cotton, polyester, and chiffon. Prices range from $3-4 for printed floral crop tops to $7-8 for items like embroidered net dresses, soft cotton dresses with laces, and laser cut tops. The clothing incorporates styles such as crop tops, halter dresses, skinny jeans, shorts, and features prints including pop art, tropical motifs, floral, and paisley designs. Wash care and construction details are provided for many of the items.
The document profiles a confident male between 25-35 years old who enjoys sports like car racing, football, and boxing. He has a sharp and edgy fashion sense featuring items like indigo denim, plaid shirts, and polo shirts. His interests include late night parties, music concerts, and movies.
Mumbai QRT Police uniform project-ilovepdf-compressedSuneet Raj Dixit
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This document presents design options for a new Quick Response Team (QRT) uniform for the Mumbai Police. It includes 5 outfit options with descriptions of the fabrics, features and accessories of each piece. Option 1 includes a black and beige colorway with shirts, tees, trousers, jackets and hats. Option 2 also has 2 colorways and includes shirts, tees, trousers and windbreakers. Option 3 again provides 2 color options and descriptions of shirts, trousers and windbreakers. Accompanying the options are fabric samples and 2 prototype outfits for discussion.
The document provides instructions for sewing jeans and includes terms related to sewing techniques such as overlock stitching, pocket construction, and edge finishing. It mentions using a 4mm stitch, adding loops and an edge stitch with a bar tack for reinforcement.
The document appears to be a collection overview for Stephens Brothers formal menswear line for Spring/Summer 2011 in London. It includes notes for each month from February to May on color palettes and styles, as well as sections on branding, styling, shirts, blazers, trousers, and the overall collection.
The document appears to be a collection plan and style guide for a menswear brand called Stephens Brothers for their Spring/Summer 2011 season. It includes descriptions of two looks for each month from February to May. The looks typically include a shirt, jacket, and trousers in different fabric types and styles. It also provides information on fabric groups, measurements, styling details, and trims for the collection.
The document appears to be a tradeshow presentation for a denim jeans collection by Allen Solly. It showcases different washes, fits, and details for jeans made of indigo, grey, black, and washed out denim ranging from 11 to 13 ounces. The jeans featured vintage looks with creasing, whiskering, torn elements, and stonewashed finishes. Pocket details, stitching, and fits included slim, regular, and double pocket styles. Materials were made of 100% cotton. The presentation highlighted new ideas like 3D crinkling and wax or gel coatings on the denim.
Kim is a 27-year-old professional wildlife photographer who earns Rs. 30,000 per month as a freelancer. She is described as kind, curious, sensitive, honest, spiritual and ambitious. She wears simple, comfortable clothes for her work.
The document describes a menswear design collection inspired by ancient Roman warriors. It uses various dyeing techniques like tea dyeing and bleaching on pure cotton and silk to recreate the rich colors of yellow, red, and green worn by warriors. Draping is used as the main technique to craft silhouettes that evoke the life of great Roman soldiers, complete with gold accessories.
The document provides instructions for sewing jeans and includes terms related to sewing techniques such as overlock stitching, pocket construction, and edge finishing. It mentions using a 4mm stitch, adding loops and an edge stitch with a bar tack for reinforcement.
The document appears to be a collection overview for Stephens Brothers formal menswear line for Spring/Summer 2011 in London. It includes notes for each month from February to May on color palettes and styles, as well as sections on branding, styling, shirts, blazers, trousers, and the overall collection.
The document appears to be a collection plan and style guide for a menswear brand called Stephens Brothers for their Spring/Summer 2011 season. It includes descriptions of two looks for each month from February to May. The looks typically include a shirt, jacket, and trousers in different fabric types and styles. It also provides information on fabric groups, measurements, styling details, and trims for the collection.
The document appears to be a tradeshow presentation for a denim jeans collection by Allen Solly. It showcases different washes, fits, and details for jeans made of indigo, grey, black, and washed out denim ranging from 11 to 13 ounces. The jeans featured vintage looks with creasing, whiskering, torn elements, and stonewashed finishes. Pocket details, stitching, and fits included slim, regular, and double pocket styles. Materials were made of 100% cotton. The presentation highlighted new ideas like 3D crinkling and wax or gel coatings on the denim.
Kim is a 27-year-old professional wildlife photographer who earns Rs. 30,000 per month as a freelancer. She is described as kind, curious, sensitive, honest, spiritual and ambitious. She wears simple, comfortable clothes for her work.
The document describes a menswear design collection inspired by ancient Roman warriors. It uses various dyeing techniques like tea dyeing and bleaching on pure cotton and silk to recreate the rich colors of yellow, red, and green worn by warriors. Draping is used as the main technique to craft silhouettes that evoke the life of great Roman soldiers, complete with gold accessories.