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Jeans fm ppt

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Vivek Kumar
Vivek Kumar

Levi's is a popular jeans brand that offers a wide range of fits and styles. It sells products through major retailers and its own stores located in various cities. Levi's targets customers of all ages and sizes through promotions, advertisements, and magazine placements. While it faces competition from other denim brands, Levi's maintains a strong market position through its classic styles and widespread availability.

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JEANS
LEVIS JEANS
LEVIS JEANS
JEANS RANGE Skinny Slim Taper Boot Cut Relaxed Big & Tall
Skinny jeans 1.511TM skinny jeans(black stretch) 2.510TM skinny jeans(jet) 3.511TM skinny trouser(revolver)
Skinny jeans 1.511TM sta-prestTM pant 2.511TM skinny commuter trouser
SLIM 1.514TM slim straight rafter jeans 2.514TM slim straight jeans 3.514TM slim straight pants
RELAXED 1.Comfort Fit 2.Loose straight
Taper 1.Extreme Tapper 2.Loose Tapper
Boot Cut 1.Boot Cut 2.Slim Boot Cut
Big & Tall 1.Straight 2.Relaxed
Price Range Denizen-Rs.1099-Rs.2599 Sykes-Rs.3000-Rs.9000
Places
Places 1.South Extension 2.Vasant kunj 3.MGF Metropolitan mall Saket 4.Select city walk Saket 5.Khan market 6.Gurgaon 7.Ghaziabad
Promotion Strategy Promotion strategy of Levis is pushed and pulled standardizing branding to customer by middlemen who communicate localization in individual counties, thus, the distributor of Levis速 jeans wear plan to promotion strategy for support sale to Levis which link promotion with individual version jeans underneath control main country . .
Promotion Strategy 1.Sale Promotion Through A)Successful Campaign B)Advertisement C)Magazines
Target Customers 1.Upper Class 2.Upper middle Class It emphasizes more on the age group of 13-24 (youngsters), although it has its product range for people above 30 years age.
Competitors 1.Calvin Klien 2.GAP jeans 3.VF Corp(Lee,Wrangler) 4.Tommy Hilfiger
Diesel
Diesel you buy the brand not the jeans International Brand Diesel - pr棚t-a-porter male and female seasonal collection, mainly focused on denim 55DSL- sportswear DieselStyleLab-limited edition pieces Diesel Kids- babies, kids, teens; bright colors & modern gutsy lines
Diesel jeans 1.Jogg Jeans 2.Denim:-3D Evolution 3.Denim:-Colour Exposure
Jogg Jeans
DENIM:-3D Evolution
3D Evolution
Denim :-Color Exposure
Target Customer Stylistic men and women: ages of 20-35 years Annual income: $50,000-$100,000 Large, urban cities; U.S. & 80 other countries Bridge/ better price zone Independent entrepreneur or innovator who follows their own unique path in life This eccentric man or women is largely unaffected by fashion fads and spends a significant amount of money on quality fashion-forward clothing
Its in the 恢姻温稼糸
Diesels Marketing Mix product price place promotion
Marketing mix Products Several different apparel lines: ~DieselStylelab (upscale) ~55-DSL (sportswear) ~Dieselkids License name for: ~Accessories including eyewear ~Footwear ~Luggage ~Perfume/cosmetics STAPLE PRODUCT: Diesel is best known as one of Europes top manufacturers of designer jeans
Marketing Mix Price Diesel Jeans range from $100 to $300 a pair Place Diesel products are available in more than 5,500 chain and department stores in 80 countries worldwide In the U.S., Nordstrom, Urban Outfitters, Bloomingdales, Barneys New York By 2003 there were 200 company owned and operated Diesel Stores worldwide ~Feature jeans and DieselStylelab line
Location near you Portland Store: The Cellar Building Phone: 503-241-1355 30 NW 12th Street Portland, OR 97209
Marketing Mix Promotion ~Promote products mainly online www.diesel.com and in high-end magazines such as: Elle Vogue www.diesel.com Current Campaign: Global Warming Ready They are known for their socially and politically racy ad campaigns
Competition Primary competitors for denim Earl Jeans Seven for all Mankind True Religion Chip and Pepper Paper Denim & Cloth Other Competitors include: Giorgio Armani, Benetton Group, Calvin Klein, Donna Karan, etc.
Diesel Strengths Weaknesses Opportunities Threats
Strengths Advertisement Advertise clothes very differently than anyone else Create stories around pictures Choose quirky, unusual topics that can be perceived in many ways
Opportunities Global Warming Ready First thing you see on the diesel website is: Global Warming Ready? Global warming report video, a link to StopGlobalWarming.org, and a list of the top 10 things you can do to help global warming. Responding to consumer concern and also reach the eco-friendly market
Bibliography Web Sites Apparel Search.com. (2006, January). Search directory: Diesel Jeans. Retrieved February 15, 2007, from http://www.apparelsearch.com /definitions/Fashion /Brands /Diesel.htm. Diesel SPA-Affino. (2007, January 20). Diesel Propaganda: Press Pack. Retrieved January 20, 2007, from http://www.dieselpropaganda.com. Pitman, S (2006, January 6). LOreal to make fragrance for Diesel fashion house. Retrieved February 28, 2007, from Cosmetic Design Web site: http://www.cosmeticsdesign .com/news/ng.asp. True-Religion.com (2006). True religion apparel adds to Expanding branded store base. Retrieved February 28, 2007, from http://phx.corporate-ir.net/phoenix.zhtml. Internet article based on a print source Edmondson, G (2003, January 20). International-European Business: Diesel is Smokin [Electronic version]. BusinessWeekOnline Europe News (2007, February, 26). Waiting for a relapse. [Electronic version] The Economist Simpson, G (2007, February 20). Case study: LOreals software makeover *Electronic version+. BuisnessWeekOniline The Environment (2007, February, 22). Green sums [Electronic version]. The Economist

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Jeans fm ppt

  • 4. JEANS RANGE Skinny Slim Taper Boot Cut Relaxed Big & Tall
  • 5. Skinny jeans 1.511TM skinny jeans(black stretch) 2.510TM skinny jeans(jet) 3.511TM skinny trouser(revolver)
  • 6. Skinny jeans 1.511TM sta-prestTM pant 2.511TM skinny commuter trouser
  • 7. SLIM 1.514TM slim straight rafter jeans 2.514TM slim straight jeans 3.514TM slim straight pants
  • 8. RELAXED 1.Comfort Fit 2.Loose straight
  • 9. Taper 1.Extreme Tapper 2.Loose Tapper
  • 10. Boot Cut 1.Boot Cut 2.Slim Boot Cut
  • 11. Big & Tall 1.Straight 2.Relaxed
  • 12. Price Range Denizen-Rs.1099-Rs.2599 Sykes-Rs.3000-Rs.9000
  • 14. Places 1.South Extension 2.Vasant kunj 3.MGF Metropolitan mall Saket 4.Select city walk Saket 5.Khan market 6.Gurgaon 7.Ghaziabad
  • 15. Promotion Strategy Promotion strategy of Levis is pushed and pulled standardizing branding to customer by middlemen who communicate localization in individual counties, thus, the distributor of Levis速 jeans wear plan to promotion strategy for support sale to Levis which link promotion with individual version jeans underneath control main country . .
  • 16. Promotion Strategy 1.Sale Promotion Through A)Successful Campaign B)Advertisement C)Magazines
  • 17. Target Customers 1.Upper Class 2.Upper middle Class It emphasizes more on the age group of 13-24 (youngsters), although it has its product range for people above 30 years age.
  • 18. Competitors 1.Calvin Klien 2.GAP jeans 3.VF Corp(Lee,Wrangler) 4.Tommy Hilfiger
  • 20. Diesel you buy the brand not the jeans International Brand Diesel - pr棚t-a-porter male and female seasonal collection, mainly focused on denim 55DSL- sportswear DieselStyleLab-limited edition pieces Diesel Kids- babies, kids, teens; bright colors & modern gutsy lines
  • 21. Diesel jeans 1.Jogg Jeans 2.Denim:-3D Evolution 3.Denim:-Colour Exposure
  • 26. Target Customer Stylistic men and women: ages of 20-35 years Annual income: $50,000-$100,000 Large, urban cities; U.S. & 80 other countries Bridge/ better price zone Independent entrepreneur or innovator who follows their own unique path in life This eccentric man or women is largely unaffected by fashion fads and spends a significant amount of money on quality fashion-forward clothing
  • 27. Its in the 恢姻温稼糸
  • 28. Diesels Marketing Mix product price place promotion
  • 29. Marketing mix Products Several different apparel lines: ~DieselStylelab (upscale) ~55-DSL (sportswear) ~Dieselkids License name for: ~Accessories including eyewear ~Footwear ~Luggage ~Perfume/cosmetics STAPLE PRODUCT: Diesel is best known as one of Europes top manufacturers of designer jeans
  • 30. Marketing Mix Price Diesel Jeans range from $100 to $300 a pair Place Diesel products are available in more than 5,500 chain and department stores in 80 countries worldwide In the U.S., Nordstrom, Urban Outfitters, Bloomingdales, Barneys New York By 2003 there were 200 company owned and operated Diesel Stores worldwide ~Feature jeans and DieselStylelab line
  • 31. Location near you Portland Store: The Cellar Building Phone: 503-241-1355 30 NW 12th Street Portland, OR 97209
  • 32. Marketing Mix Promotion ~Promote products mainly online www.diesel.com and in high-end magazines such as: Elle Vogue www.diesel.com Current Campaign: Global Warming Ready They are known for their socially and politically racy ad campaigns
  • 33. Competition Primary competitors for denim Earl Jeans Seven for all Mankind True Religion Chip and Pepper Paper Denim & Cloth Other Competitors include: Giorgio Armani, Benetton Group, Calvin Klein, Donna Karan, etc.
  • 35. Strengths Advertisement Advertise clothes very differently than anyone else Create stories around pictures Choose quirky, unusual topics that can be perceived in many ways
  • 36. Opportunities Global Warming Ready First thing you see on the diesel website is: Global Warming Ready? Global warming report video, a link to StopGlobalWarming.org, and a list of the top 10 things you can do to help global warming. Responding to consumer concern and also reach the eco-friendly market
  • 37. Bibliography Web Sites Apparel Search.com. (2006, January). Search directory: Diesel Jeans. Retrieved February 15, 2007, from http://www.apparelsearch.com /definitions/Fashion /Brands /Diesel.htm. Diesel SPA-Affino. (2007, January 20). Diesel Propaganda: Press Pack. Retrieved January 20, 2007, from http://www.dieselpropaganda.com. Pitman, S (2006, January 6). LOreal to make fragrance for Diesel fashion house. Retrieved February 28, 2007, from Cosmetic Design Web site: http://www.cosmeticsdesign .com/news/ng.asp. True-Religion.com (2006). True religion apparel adds to Expanding branded store base. Retrieved February 28, 2007, from http://phx.corporate-ir.net/phoenix.zhtml. Internet article based on a print source Edmondson, G (2003, January 20). International-European Business: Diesel is Smokin [Electronic version]. BusinessWeekOnline Europe News (2007, February, 26). Waiting for a relapse. [Electronic version] The Economist Simpson, G (2007, February 20). Case study: LOreals software makeover *Electronic version+. BuisnessWeekOniline The Environment (2007, February, 22). Green sums [Electronic version]. The Economist