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Jeff listing presentation

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Jimmy McKenzie
Jimmy McKenzie

This document outlines Jeff Collyer's real estate marketing strategies and packages. It discusses pricing properties appropriately for buyers, marketing through various channels like radio, signs, open houses and auctions over 5 weeks. Three marketing packages ranging from $2,249 to $4,356 are presented, focusing on newspaper ads, brochures, internet listings and other promotions to maximize exposure and sell properties successfully.

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Taking care of lifes most important decisions, one successful sale at a time Jeff Collyer Licensed Agent
Only agency using Radio to promote your property In room Auction Dynamic team Biggest database of buyers Port Macquaries most prominent Location Point Of Difference
20%PriceGap $460 Owners Hope Price $400,000 Market Price $320K Ideal Buyers 10% Price Gap 10% Price Gap Property must be listed at $469,000 to achieve $460,000 Buyers Looking at a property around $350,000 will not look at a property for $469,000
10 Days 30 Days 60 Days 90 Days The Buyer Wave Buyers look at the area first Buyers dont think price, they thick price range Buyers look 10-15% below what they eventually pay Buyers will make the best offer when the property first comes on the market The longer the property is on the market the less the buyers will pay for the property The Five Rules Of Buyer Behaviour 1 2 3 4 5
$380K $450K 20 Buyers Bed Cars Bathrooms 3 1 2 $300K $500K 100 Buyers Bed Cars Bathrooms 3 1 2 Priceless Marketing Strategy Private Treaty
Owners investment Marketing A Window Card Priceless Standard Sign $60.00 Domain Editorial $202.50 Domain Express $58.33 Letter Box Drop $19.95 Domain Standard $58.33p Internet $100.00 Including priority Listing 30 Days Photography $50.00 Radio $92.31 Our Cost $641.42 Your Cost $425.00 Payment on settlement or withdrawal Owners investment Marketing B Window Card Priceless Photo Sign $222.09 Domain Editorial $202.50 Letter Box Drop $19.95 Domain 村 Page $175.00 per Ad x 5 $875.00 And lift over into Domain Express $175.00 per Ad x 5 $875.0 Internet $100.00 Including priority Listing 30 Days Photography $220.00 Including Floor Plans Radio $92.31 Our Cost $2606.85 Your Cost $950.00 Payment on settlement or withdrawal Owners investment Marketing C Window Card Priceless Photo Sign $222.09 Domain Editorial $202.50 Letter Box Drop $19.95 Domain 遜 Page $35.00 per Ad x 5 $1,750.00 And lift over into Domain Express $350.00 per Ad x 5 $1,750.00 Internet $100.00 Including priority Listing 30 Days Photography $220.00 Including Floor Plans Radio $92.31 Our Cost $4,356.85 Your Cost $1,399.00 Payment on settlement or withdrawal
Professional Photos and Floor Plan
Professional Brochures Handed out at open homes
Silver Program The Event of 2012 Auction The intensive Marketing program is to be carried out over 5 week period Schedule Week 1 Professional Photography of property Contracts ordered from Solicitor Property Inspection by PRDnationwide Team Auction sign installed Office window display in place Brochures received Schedule Week 2 1st colour ad Domain 1st open for inspection Saturday Editorial at papers discretion Brochure Distribution Professional Mailing list Property news at office Deliver to house surrounding neighbourhood Express/Port News distribution Landlords Tenants
Schedule Week 3 2nd colour ad Domain 2nd open for inspection Saturday Editorial at papers discretion Brochure Distribution Professional Mailing list Property news at office Deliver to house surrounding neighbourhood Express/Port News distribution Landlords Tenants Schedule Week 4 Report to owner first week of marketing 3rd colour ad Domain Editorial at papers discretion 3rd open for inspection Saturday Contact all people who have inspected the property Silver Program The Event of 2012 Auction The intensive Marketing program is to be carried out over 5 week period
Schedule Week 5 Auction Week Report to owners on final week of marketing Letter out regarding the Auction to all people who have attended the open opens and inspections Letterbox drop people who enquire during the Auction program Re contact all people who enquired about the Auction Program Auction In rooms SOLD Silver Program The Event of 2012 Auction The intensive Marketing program is to be carried out over 5 week period
Auctioneers Fee (usually $350) $150.00 Submission Fee $35.00 Signboard and Erection $100.00 Photography (usually $320.00) $220.00 Including Floor Plans Port Macquarie Domain 遜 Page $700.00 2 x colour inserts @ $350.00 each (usually $405pp) Port Macquarie Domain 遜 Page complements of PRD 1 x colour inserts @ $350.00 each (usually $405pp) PRDnationwide Fresh magazine $149.00 Includes web magazine, 100 Brochures, 10,000 copies distributed to Port Stephens, Hunter Valley ,Newcastle, Tamworth, Forster Internet Diplay includes E-marketing, priority listings & Top Spot,PRD.com.au,. Colliers.com.au Realestate.com.au, Domain.com.au $100.00 Port premier window display complements of PRD Letter Box Drop complements of PRD Regular Reports complements of PRD Open for Inspections complements of PRD Editorils Port News and Exspress complements of PRD Total Marketing Package $2,249.00 Your Cost $1,454.00
Auctioneers Fee (usually $350) $150.00 Submission Fee $35.00 Signboard and Erection $100.00 Photography (usually $320.00) $220.00 Including Floor Plans Port Macquarie Domain full Page $700.00 1x colour inserts @ $700.00 each (usually $810.00pp) Port Macquarie Domain full Page complements of PRD 1 x colour inserts @ $8100.00 each (usually $405pp) Port Macquarie Domain 遜 Page $350.00 1 x colour inserts @ $350.00 each (usually $405pp) PRDnationwide Fresh magazine $149.00 Includes web magazine, 100 Brochures, 10,000 copies distributed to Port Stephens, Hunter Valley ,Newcastle, Tamworth, Forster Internet Diplay includes E-marketing, priority listings & Top Spot,PRD.com.au,. Colliers.com.au Realestate.com.au, Domain.com.au $100.00 Port premier window display complements of PRD Letter Box Drop complements of PRD Regular Reports complements of PRD Open for Inspections complements of PRD Editorils Port News and Exspress complements of PRD Total Marketing Package $2,249.00 Your Cost $1,454.00
PRD Nationwide listing Confirmation Strategic Planning Market strategy/Pricing Prepare Home for sale Promotion of Home Receive Offers & Negotiations Offers is accepted contracts exchange Planning Purchase of another Home The Home Selling Process We work as a team to enable you to achieve your goals through this Multi Faceted home selling process
Jeff listing presentation

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Jeff listing presentation

  • 1. Taking care of lifes most important decisions, one successful sale at a time Jeff Collyer Licensed Agent
  • 2. Only agency using Radio to promote your property In room Auction Dynamic team Biggest database of buyers Port Macquaries most prominent Location Point Of Difference
  • 3. 20%PriceGap $460 Owners Hope Price $400,000 Market Price $320K Ideal Buyers 10% Price Gap 10% Price Gap Property must be listed at $469,000 to achieve $460,000 Buyers Looking at a property around $350,000 will not look at a property for $469,000
  • 4. 10 Days 30 Days 60 Days 90 Days The Buyer Wave Buyers look at the area first Buyers dont think price, they thick price range Buyers look 10-15% below what they eventually pay Buyers will make the best offer when the property first comes on the market The longer the property is on the market the less the buyers will pay for the property The Five Rules Of Buyer Behaviour 1 2 3 4 5
  • 5. $380K $450K 20 Buyers Bed Cars Bathrooms 3 1 2 $300K $500K 100 Buyers Bed Cars Bathrooms 3 1 2 Priceless Marketing Strategy Private Treaty
  • 6. Owners investment Marketing A Window Card Priceless Standard Sign $60.00 Domain Editorial $202.50 Domain Express $58.33 Letter Box Drop $19.95 Domain Standard $58.33p Internet $100.00 Including priority Listing 30 Days Photography $50.00 Radio $92.31 Our Cost $641.42 Your Cost $425.00 Payment on settlement or withdrawal Owners investment Marketing B Window Card Priceless Photo Sign $222.09 Domain Editorial $202.50 Letter Box Drop $19.95 Domain 村 Page $175.00 per Ad x 5 $875.00 And lift over into Domain Express $175.00 per Ad x 5 $875.0 Internet $100.00 Including priority Listing 30 Days Photography $220.00 Including Floor Plans Radio $92.31 Our Cost $2606.85 Your Cost $950.00 Payment on settlement or withdrawal Owners investment Marketing C Window Card Priceless Photo Sign $222.09 Domain Editorial $202.50 Letter Box Drop $19.95 Domain 遜 Page $35.00 per Ad x 5 $1,750.00 And lift over into Domain Express $350.00 per Ad x 5 $1,750.00 Internet $100.00 Including priority Listing 30 Days Photography $220.00 Including Floor Plans Radio $92.31 Our Cost $4,356.85 Your Cost $1,399.00 Payment on settlement or withdrawal
  • 9. Silver Program The Event of 2012 Auction The intensive Marketing program is to be carried out over 5 week period Schedule Week 1 Professional Photography of property Contracts ordered from Solicitor Property Inspection by PRDnationwide Team Auction sign installed Office window display in place Brochures received Schedule Week 2 1st colour ad Domain 1st open for inspection Saturday Editorial at papers discretion Brochure Distribution Professional Mailing list Property news at office Deliver to house surrounding neighbourhood Express/Port News distribution Landlords Tenants
  • 10. Schedule Week 3 2nd colour ad Domain 2nd open for inspection Saturday Editorial at papers discretion Brochure Distribution Professional Mailing list Property news at office Deliver to house surrounding neighbourhood Express/Port News distribution Landlords Tenants Schedule Week 4 Report to owner first week of marketing 3rd colour ad Domain Editorial at papers discretion 3rd open for inspection Saturday Contact all people who have inspected the property Silver Program The Event of 2012 Auction The intensive Marketing program is to be carried out over 5 week period
  • 11. Schedule Week 5 Auction Week Report to owners on final week of marketing Letter out regarding the Auction to all people who have attended the open opens and inspections Letterbox drop people who enquire during the Auction program Re contact all people who enquired about the Auction Program Auction In rooms SOLD Silver Program The Event of 2012 Auction The intensive Marketing program is to be carried out over 5 week period
  • 12. Auctioneers Fee (usually $350) $150.00 Submission Fee $35.00 Signboard and Erection $100.00 Photography (usually $320.00) $220.00 Including Floor Plans Port Macquarie Domain 遜 Page $700.00 2 x colour inserts @ $350.00 each (usually $405pp) Port Macquarie Domain 遜 Page complements of PRD 1 x colour inserts @ $350.00 each (usually $405pp) PRDnationwide Fresh magazine $149.00 Includes web magazine, 100 Brochures, 10,000 copies distributed to Port Stephens, Hunter Valley ,Newcastle, Tamworth, Forster Internet Diplay includes E-marketing, priority listings & Top Spot,PRD.com.au,. Colliers.com.au Realestate.com.au, Domain.com.au $100.00 Port premier window display complements of PRD Letter Box Drop complements of PRD Regular Reports complements of PRD Open for Inspections complements of PRD Editorils Port News and Exspress complements of PRD Total Marketing Package $2,249.00 Your Cost $1,454.00
  • 13. Auctioneers Fee (usually $350) $150.00 Submission Fee $35.00 Signboard and Erection $100.00 Photography (usually $320.00) $220.00 Including Floor Plans Port Macquarie Domain full Page $700.00 1x colour inserts @ $700.00 each (usually $810.00pp) Port Macquarie Domain full Page complements of PRD 1 x colour inserts @ $8100.00 each (usually $405pp) Port Macquarie Domain 遜 Page $350.00 1 x colour inserts @ $350.00 each (usually $405pp) PRDnationwide Fresh magazine $149.00 Includes web magazine, 100 Brochures, 10,000 copies distributed to Port Stephens, Hunter Valley ,Newcastle, Tamworth, Forster Internet Diplay includes E-marketing, priority listings & Top Spot,PRD.com.au,. Colliers.com.au Realestate.com.au, Domain.com.au $100.00 Port premier window display complements of PRD Letter Box Drop complements of PRD Regular Reports complements of PRD Open for Inspections complements of PRD Editorils Port News and Exspress complements of PRD Total Marketing Package $2,249.00 Your Cost $1,454.00
  • 14. PRD Nationwide listing Confirmation Strategic Planning Market strategy/Pricing Prepare Home for sale Promotion of Home Receive Offers & Negotiations Offers is accepted contracts exchange Planning Purchase of another Home The Home Selling Process We work as a team to enable you to achieve your goals through this Multi Faceted home selling process