Jen Lancaster is an American author from Chicago who writes memoirs and fictional novels. She had a successful career in corporate America until being laid off in 2001. She started a blog about her unemployment experiences that became popular and led her to write her first memoir, "Bitter is the New Black", which was a New York Times bestseller. She continues to connect with fans through social media like Facebook, Twitter, and YouTube to discuss her life and promote her books.
2. WHO IS JEN LANCASTER?
Born: November 1967
Lives: Chicago, IL
Writes: Memoirs and Fictional Novels
3. CLAIM TO FAME
Upon completion of her Political Science degree in 1996, Jen joined the
corporate world and quickly began climbing the corporate ladder. After many
promotions, Jen became the vice president of her organization.
Shortly after September 11th, 2001 Jen was laid off.
After many attempts to find work Jen starts a website to voice her frustrations
about unemployment.
The website gained popularity quickly and encouraged her to begin her first
memoir Bitter is the New Black which became a New York Times Best Seller
4. JENNSYLVANIA
While writing Bitter is the New Black, Jen closed down her
unemployment website to focus more on her writing. However, she
discovered this was a mistake and started a new blog by the name of
Jennsylvania: Land of the Free, Home of the Bitter
Jen began blogging again about her day to day events and
promoting book signings, appearances etc. Between her quick wit and
narcissism, she really won a lot of fans over.
6. FACEBOOK
Since most of Jens success comes from her memoirs, Jen uses Facebook
as a way for readers to connect with her readers on a more personal level.
Her Facebook usually features pictures of her four-legged children along with
her current playlists, current reading list and of course reality tv gossip.
7. TWITTER
Jen uses Twitter to connect with her fans, Jen follows
Back most of the fans who Follow her.
Most Tweets revolve around household chores and her husband, Fletch.
Giving readers a new look into her life.
8. YOUTUBE
While promoting new books, Jen has used YouTube videos for as a way
of marketing. Not only do you get to see Jen in person but you also get to
hear Jens voice and see her as she tells you her story. In some videos, you
get to meet characters she talks about in her book.
http://youtu.be/K8jnXfVPGfA