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The document discusses turning employees, especially millennials, into brand ambassadors for companies. It notes that there is often a disconnect between millennials and employers in how they view each other. To help bridge this gap, the document recommends that companies embrace a work-life blend, foster a culture of sharing, give employees things to talk about positively, and align employee and company goals. This will help employees feel valued, have input, stay informed, learn, and do meaningful work, which are key factors in engaging employees as brand ambassadors who promote the company.Read less