The document outlines 5 habits of winning companies over the next 3 to 10 years. These include: 1) Ensuring all employees understand social media; 2) Leveraging social media before, during, and after key events; 3) Creating products worth sharing and talking about; 4) Offering something free or at low-cost to attract users; 5) Promoting through useful content rather than just ads. It also notes that 86% of new leads come from organic search, according to a speaker at Uptake.