Jetblue
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This 10 minute presentation discusses JetBlue's rebranding strategy from their previous "Happy Jetting" campaign to their new "You Above All" approach. It provides an overview of JetBlue's history and objectives, current market situation and brand perceptions. The bulk of the presentation focuses on explaining the new "You Above All" strategy, how it will be implemented across different media channels, and what immediate and expected results are anticipated from the transition.
Jetblue
- 4. BRAND SITUATION HAPPY JETTING CAMPAIGN THE MOVE (CHANGE OF CAMPAIGN) 1 MIN
- 5. YOU ABOVE ALL STRATEGY EXPLANATION (TACTICS, ETC) "You Above All is more than a tagline, it's JetBlue's promise to customers and a mantra crewmembers can rally around for the next 10+ years. Alex Leikikh Mullens Account Director NEW STRATEGY 2 MIN
- 6. MEDIA MIX (Online, Social, In-Flight, Print, Out of home) VIDEO ADS MONSTER MEDIA Massive transit spaces GROUND RULES ADS 2 MIN +1 MIN VIDEO