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Jewish Family and Childrens Services
       Design Inspiration and Direction
Insights
Their mission is to improve the quality of life
  of individuals and families in the Jewish and
general communities by providing psychological,
        employment and social services.
They do this
through their
    holistic
   approach
  to healing.
They are helping
people through their
 lifecycle transitions
      and crisis.
Site Objectives
Increase client referrals and
increase donation and
volunteerism.

Differentiate their JF&CS brand
from divisional brands while
creating a consistent and logical
connection between them.

Excel at communicating to
potential clients, workshop
registrants and financial donors.
A key focus for this site is to
clearly brand the agency and
the sub-divisions.

By utilizing the idea of
freedom within a framework
we can create a system that
has an overarching brand
unity while emphasizing the
unique characteristics of each
sub-brand.
Framework
Examples
Consistency through shapes and color.
Framework
Examples
Consistency is created through the
use of a consistent design template.
Framework
Examples
Consistency is achieved through
illustration and photography style.
Framework
Examples
Consistency is achieved through illustration.
Design (Gestalt) Concepts
Clean Layout
Concept
Open and fresh. Use some photos.
Keep things clean. The information,
buttons and links are explicitly clear
and readily available.

The site will have a purity and
cleanliness representing the families
and community that have achieved
their goals through the help of JFCS.
Inspiration
Inspiration
Inspiration
Photo Heavy
Concept
Using lots of photography will allow
the users to connect and identify
with the organization.

We can show people who have been
helped by the center and
have made their way through their
hardships and are living well on
the other side.
Photo Heavy
Concept
Photo Heavy
Concept
Photo Heavy
Concept
Photo Heavy
Concept
Inspirational
Concept
By using more abstract images and
design techniques we allow the users the
opportunity to envision their own future.
Inspirational
Concept
Inspirational
Concept
Inspirational
Concept
Use hands to represent
the different brands.    Psychological Services      Squirrel Hill Food Pantry




                         Career Development Center   The Family Hope Connection
Color Systems
Design Executions
Option 1
Interaction
Happens on
Rollover




Explain
Hands BG
Images
Colors
Match
Sections
Colors
Match
Sections
JFCS Inspiration and Concepts
Option 2
Option 2




Nav Flash
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Explain
Lifestyle
BG Images
Option 2




Nav Flash
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Option 2




Nav Flash
際際滷 Show
Option 3




           make bg color tan.
           add some design elements from the logo
           set home page image and then other services
           try background texture
Option 3




Flash
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Option 3




Link to
Section Page
Option 3




Nav Flash
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Option 3




 shrink testimonials
 add something to the left rail
 shorted staff highlight
 鍖gure out vertical spacing
Option 3
Jewish Family and Childrens Services
       Design Inspiration and Direction

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JFCS Inspiration and Concepts