3. Their mission is to improve the quality of life
of individuals and families in the Jewish and
general communities by providing psychological,
employment and social services.
7. Increase client referrals and
increase donation and
volunteerism.
Differentiate their JF&CS brand
from divisional brands while
creating a consistent and logical
connection between them.
Excel at communicating to
potential clients, workshop
registrants and financial donors.
8. A key focus for this site is to
clearly brand the agency and
the sub-divisions.
By utilizing the idea of
freedom within a framework
we can create a system that
has an overarching brand
unity while emphasizing the
unique characteristics of each
sub-brand.
14. Clean Layout
Concept
Open and fresh. Use some photos.
Keep things clean. The information,
buttons and links are explicitly clear
and readily available.
The site will have a purity and
cleanliness representing the families
and community that have achieved
their goals through the help of JFCS.
18. Photo Heavy
Concept
Using lots of photography will allow
the users to connect and identify
with the organization.
We can show people who have been
helped by the center and
have made their way through their
hardships and are living well on
the other side.