Jimdo founders camp - case study

Nov 16, 20110 likes703 views

To be successful with an existing website for a bike shop business, focus on engaging current customers to become fans by making it easy for them to schedule repairs and sending a regular newsletter to encourage return visits. Also seek new customers through search engine optimization, social media, and online marketing while ensuring the website provides needed information simply and builds trust so visitors easily find and do what the business wants. Analyzing results helps improve ongoing online presence and growth.

Being successful with your website.
Hint: it‘s easy!

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Let‘s assume you‘re a bike shop.

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And you have existing customers and want to get new ones?

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Getting new customers.

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That‘s how our ﬁrst customer did it.

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Creating true friends!

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Make it easier for them to get your services.

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Make it easier for them to get your services/products.

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Make your existing customers come back more often.

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Online Marketing.

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Social Media.

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Watch out. Important for new customers:

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Show the information they need (usually less than you think)

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Make it easy for them to do what you want them to do.

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Show them that they can trust you.

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Keep going.

You need to embrace online.
If you do, it‘s easy!

Mittwoch, 16. November 11

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Outline of Human Motivation 1. Introduction to Human Motivation Definition of motivation Importance of understanding motivation Overview of motivational theories 2. Theories of Motivation A. Intrinsic vs. Extrinsic Motivation Definitions and differences Examples of each type B. Maslow's Hierarchy of Needs Overview of the five levels of needs Application of the theory in real-life scenarios C. Self-Determination Theory (SDT) Overview of intrinsic motivation and its three basic psychological needs: autonomy, competence, and relatedness The impact of SDT on personal growth and well-being D. Expectancy Theory Explanation of how expectations influence motivation Components: expectancy, instrumentality, and valence E. Goal-Setting Theory Importance of setting specific and challenging goals The SMART criteria (Specific, Measurable, Achievable, Relevant, Time-bound) 3. Factors Influencing Motivation A. Biological Factors Role of genetics and neurochemistry in motivation Impact of physical health and well-being B. Psychological Factors Personality traits and their influence on motivation The role of mindset (fixed vs. growth mindset) C. Social and Environmental Factors Influence of culture, family, peers, and society on motivation The impact of the workplace environment and leadership styles 4. Motivation in Different Contexts A. Education How motivation affects learning and academic performance Strategies to enhance student motivation B. Workplace Importance of employee motivation for productivity and job satisfaction Techniques for fostering motivation in the workplace C. Personal Development Motivation for self-improvement and personal goals The role of habits and routines in maintaining motivation 5. Challenges to Motivation Common obstacles to motivation (e.g., procrastination, fear of failure) Strategies to overcome motivational challenges 6. Conclusion Summary of key points The significance of understanding motivation for personal and societal growth 7. References A list of academic sources and literature on motivation

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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Jimdo founders camp - case study

1. Being successful with your website. Hint: it‘s easy! Mittwoch, 16. November 11

2. Let‘s assume you‘re a bike shop. Mittwoch, 16. November 11

3. And you have existing customers and want to get new ones? Mittwoch, 16. November 11

4. Wait. My existing customers? I already have them. • Get your customers involved and talk about it (you‘ll create true fans!) • Make it easier for them to get your services (i.e. schedule bike repairs) • Make them come back more often (i.e. send Newsletter regularly) Mittwoch, 16. November 11

5. Getting new customers. Mittwoch, 16. November 11

6. That‘s how our ﬁrst customer did it. Mittwoch, 16. November 11

7. Timeline. Mittwoch, 16. November 11

8. Timeline. Mittwoch, 16. November 11

9. Timeline. Mittwoch, 16. November 11

10. Timeline. Mittwoch, 16. November 11

11. Creating true friends! Mittwoch, 16. November 11

12. Make it easier for them to get your services. Mittwoch, 16. November 11

13. Make it easier for them to get your services/products. Mittwoch, 16. November 11

14. Make your existing customers come back more often. Mittwoch, 16. November 11

15. Getting new customers. Mittwoch, 16. November 11

16. SEO. Mittwoch, 16. November 11

17. Online Marketing. Mittwoch, 16. November 11

18. Social Media. Mittwoch, 16. November 11

19. Watch out. Important for new customers: Mittwoch, 16. November 11

20. Show the information they need (usually less than you think) Mittwoch, 16. November 11

21. Make it easy for them to do what you want them to do. Mittwoch, 16. November 11

22. Show them that they can trust you. Mittwoch, 16. November 11

23. Analyze. Mittwoch, 16. November 11

24. Keep going. You need to embrace online. If you do, it‘s easy! Mittwoch, 16. November 11

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Jimdo founders camp - case study

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