Jmc nursery
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This document outlines JMC Nursery's customer needs, background, target market, SWOT analysis, creative media plans, and call to action. The nursery, run by Alexander Vargas with over 30 years of experience cultivating fruit trees, aims to provide exotic fruit trees and assist customers in their growth and survival while helping people enjoy fruits year-round. The target market includes homeowners, health-conscious individuals, and fruit lovers.
Jmc nursery
- 1. JMC Nursery Alexander Vargas St. Petersburg College Mar 3802
- 2. Customer Needs To provide fruit trees of different exotic variations. To assist the customer with the growth of the tree and assure its survival. Help individuals enjoy different fruits year round.
- 3. Background More then 30 years of experience cultivating fruit trees as a hobbyists. Local company with proven products. Looking to share his experience with others and provide them the opportunity to learn about his passion.
- 4. Target Market Homeowners with large yards Health conscience individuals Fruit lovers
- 5. SWOT Analysis Strengths Short term benefits Full service Weakness Mostly local Small opportunity for national sales Opportunity Possible franchise opportunity Expand locations. Threats Mimicking
- 6. Flyers and Creative Media Flyers Facebook page Youtube account.
- 7. Call to Action How to videos on youtube. Pass out fruit samples with company info. Create Time lapse video on youtube of fruit tree growth.