Jmc social media
JMC Nursery is a local business offering fruit trees that promotes healthy living and the environment. They currently have no marketing plan, social media presence, or sufficient sales. To address this, a strategic networking campaign is proposed that utilizes low-cost social media like Facebook and YouTube to increase brand recognition and the customer base. It also suggests partnering with local charities through donations and volunteering to network within the community and construction/landscaping fields in order to promote the business. The plan aims to benefit the nursery through increased sales while risks include time/inventory loss if contacts don't convert to customers. Immediate next steps include creating social media accounts and reaching out to organizations.
Jmc social media
- 1. JMC Nursery Strategic Networking Campaign Alexander Vargas St. Petersburg College GEB 3213
- 2. Overview JMC Nursery is a local business offering fruit trees Company promotes healthy eating and living green Family owned and locally run in Tampa Bay
- 3. The Opportunity 1.The Current Situation 2.Strategic Options 3.Key Success Factors
- 4. The Current Situation No current marketing plan or marketing budget The company has no social media presence Currently experiencing low sales In need of increase in customer base
- 5. Strategic Options No actual cost for Facebook account Youtube videos can easily be shared Ability to work with local charities for networking purposes
- 6. Key Success Factors Social Media No monetary investment required Time investment required in order to be successful Strategic planning to optimize customer outreach Volunteer Work Networking Volunteer with Habitat for Humanity and Homes for Heroes Slight monetary expense through donation of inventory Time investment required
- 7. The Plan Increase social media presence through Youtube and Facebook Accounts Partner with local charities Create local awareness of green initiatives Promote healthy eating and organic fruits through social media
- 8. Benefits and Risk of Plan Benefits Increased brand recognition and customer base Easier search capabilities for customers through social media Ability to network with individuals in construction and landscaping field Risk Possible loss of time and inventory Contacts made does not guarantee new customers
- 10. What's Next? Create a Facebook account TODAY Create a Youtube channel Reach out to Habitat for Humanity for sponsorship opportunity Identify other networking events and attend