JNAutomotive.org_AAA Cell Phones and Driving Research Update
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The document summarizes research from the AAA Foundation on cell phone use while driving. Two national surveys found that over half of drivers admit to talking on a cell phone while driving at least occasionally, with 16-17% doing so regularly. Younger drivers aged 25-34 had the highest rates of cell phone use while driving. Both surveys also found that around 15% of drivers admit to reading or sending text messages while driving occasionally, with 3% doing so regularly. However, most drivers incorrectly believe that using hands-free phones is safer than hand-held, despite studies finding no safety difference. The AAA Foundation aims to increase awareness of traffic safety issues and foster solutions through research.
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JNAutomotive.org_AAA Cell Phones and Driving Research Update
- 1. Cell Phones and Driving:Research Update
- 2. AAA FoundationEstablished in 1947
- 4. Research affiliate of AAA/CAA
- 5. North American FocusMissionIdentify traffic safety problems
- 6. Foster research that seeks solutions
- 7. Disseminate information and educational resourcesFunded through the generosity of and its members
- 8. Two surveys used in this analysis:2008 Traffic Safety Culture Index
- 9. CARAVAN omnibus surveyWhat’s the Problem?As of Dec 2007, 84% of U.S. population or 255 million people were cell phone subscribers? The 2.1 trillion minutes used talking reflects a 300% increase from 2000. (CTIA-The Wireless Association)
- 10. Approximately 11% of drivers were using hand-held or hands-free phones while driving at any given moment during the day in 2007 (NHTSA)
- 11. Studies looking at phone records of crash-involved drivers have reported phone use while driving increases the risk of an accident by a factor of 4.The ResearchAAA Foundation’s Traffic Safety Culture IndexNationally-representative telephone survey of U.S. adults ages 18+
- 12. Conducted from October 25, 2007 through January 10, 2008 by NuStats, LLC
- 13. Surveyed a random sample of 2,509 U.S. adults on a variety of traffic safety issues, including cell phone use while driving.Opinion Research Corporation’s CARAVANNationally-representative cost-shared omnibus telephone survey
- 14. Surveys conduced from September 4 through September 8, 2008 included questions from the AAA Foundation on cell phone use while driving.Survey ResultsBoth surveys found more than half of all drivers admitted talking on a cell phone while driving in the past 30 days, specifically:53% of drivers (TSC Index) and 61% (CARAVAN) report talking on a cell phone while driving at least occasionally
- 15. 16-17% (both surveys) report doing this regularly Younger DriversSurveys indicated that younger drivers are more likely to use a cell phone while driving the oldest age groups…
- 16. …but it’s not just young drivers.
- 17. Drivers aged 25-34 had highest rates of any cell phone use (TSCI) and of regular cell phone use while driving (both surveys)
- 18. Over half of drivers aged 45 to 54 reported using cell phones while driving at least occasionally (both surveys)Rates of Driver Cell Phone Use by Age*Full bar = any usage Shaded portion = often or very often**Based on data collected in the AAA Foundation’s 2008 Traffic Safety Culture Index
- 19. Text Messaging while DrivingBoth surveys found that a significant minority of people admit reading or sending text messages or emails (hereafter “text messages”) while driving:14% of drivers (TSC Index) and 17% (CARAVAN) report text messaging while driving at least occasionally
- 20. 3% (both surveys) report doing this regularly
- 21. Young drivers (ages 18-24) were by far the most likely to do thisText Messaging while Driving by Age*Full bar = any usage Shaded portion = often or very often**Based on data collected in the AAA Foundation’s 2008 Traffic Safety Culture Index
- 22. “Do as I Say, Not as I Do”TSC Index survey found that 83% of drivers felt that drivers using cell phones was a serious problem ? But 46% of those same drivers later admitted to using a cell phone while driving!People think hands-free is safer (It isn’t)2 out of every 3 drivers* think that using a hands-free cell phone while driving is safer than using a hand-held phone...
- 23. …BUT virtually all studies have found that using hands-free phones while driving is no safer than using a hand-held cell phone.*Based on data collected in the CARAVAN survey
- 24. “Too many Americans are driving around with a false sense of security that hands-free devices are somehow safer, which could be a deadly mistake.”-J. Peter Kissinger, AAA Foundation President & CEO
- 25. To view the full “Cell Phones and Driving: Research Update” report or find other information about traffic safety culture, go to www.AAAFoundation.org.
- 26. The AAA Foundation for Traffic Safety is a 501(c)(3) public charity located in Washington, DC that is dedicated to saving lives and reducing injuries. It is supported by donations from AAA/CAA Clubs, AAA/CAA members, and other organizations associated with AAA/CAA.
- 27. Learn More About JN AutomotiveTo learn more about driving safe and choosing a protective automobile, visit http://jnautomotive.ning.com/